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Top 5 Mistakes In B2 B V6

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Presentation given to about 50 Chief Marketing Officers at the CMO Thought Leadership Summit

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5 Mistakes In B2B Demand Generation May 19, 2009
The Panel….
Why Demand Generation?
The 5 Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],Oops!
Mistake #1- All about me ,[object Object],[object Object],[object Object],[object Object]
Mistake #1 Me ,[object Object]
 
Buyer point of view
The Problem
 
 
Maybe a white paper
See the world differently
Single Tactic – Some Results ,[object Object],[object Object],[object Object]
On Going Program Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Relationships
Mistake #3-Confusing Lists & Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mistake #4: Focusing on Response Rates vs Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mistake #5: Managing CEO Expectations
[object Object],[object Object]
Education, Process, Metrics ,[object Object],[object Object],[object Object],[object Object]
Open Discussion ,[object Object],[object Object],[object Object]
 
Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 5 Mistakes In B2B Demand Generation Programs May 19, 2009

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Top 5 Mistakes In B2 B V6