1. Engaging Target Executives with
Content & Social Media
Jeff Ogden, President of
Find New Customers & Host, Marketing
Made Simple TV
2. āWhen weāre able to connect at
the right level in target
companies, we have a much
greater chance of winning.ā
Sandi Edwards
3. About Jeff
ā¢ Author of #1 rated b2b marketing blog in America
(BuyerZone)
ā¢ Creator and Host popular TV show ā Marketing
Made Simple TV
ā¢ Winner SLMA ā20 to Watch in Sales Lead
Managementā
ā¢ Winner OpenView Labs Top Sales Expert
5. āTechnological shifts have been so profound,
that today being trust-worthy is no longer good
enough. Companies must strive for Extreme
Trust.ā
Don Peppers and Martha Rogers.
Don is an interview on Marketing Made
Simple TV
12. 10 Ways to Engage ā Beyond Email
1. Send an SMS message to a smartphone
2. Send an InMail via Linkedin (includes link to your profile)
3. Comment on a blog post
4. Send a DM in Twitter (arrives in email)
5. Re-tweet something they posted
6. Send a handwritten note via snail mail
7. Connect with their company on Linkedin
8. Offer them the opportunity to write a guest post for your blog
9. Invite them to connect with you on Linkedin
10. Post a photo of them on Pinterest
19. Share Valuable Content
ā¢ How to Write an optimal Linkedin Profile-
photo, blog, Twitter.
ā¢ How to create an awesome personal brand ā
Linkedin, blog, Twitter, YouTube, etc.
ā¢ Share news about alma mater
ā¢ Know people at former company
ā¢ Attended the same college
20. Connecting with the right
executives
Summary
ā¢Use multiple approaches
ā¢Be creative
ā¢Donāt give up too soon
ā¢Focus on how you can help THEM
24. Key Points when Using Social Media
ā¢ Donāt aim to be good at social media. Aim to
be good at biz using social media
ā¢ Before jumping in, ask why people are there?
ā¢ Keep in mind some social platforms are highly
mobile, esp Instagram and FourSquare
ā¢ ALL social media must move the biz needle
ā¢ Worst reason to do social? FOMO
25. Thank You!
ā¢ Jeff Ogden, President of Find New Customers
ā¢ www.findnewcustomers.com
ā¢ http://about.me/jeffogden
ā¢ @fearlesscomp
ā¢ Or just Google āJeff Ogdenā
Editor's Notes
Personalize with an objective from Sandi. Make sure not to over-sell it.
I normally put this at the end, but want you have have ammunition.
Everyone wants to hear about the show.
Good intro into the changing world.
Life used to be easy. Call someone. They answered. Ask for a meeting. They took it.
For eons, the phone was the tool of sales.
More recently, email became the preferred tool of sales.
Then the tsunami hit.
We live in a very different world today. Case in point, there are more mobile phones in the world that TVs, televisions and desktop computers ā combined!
The change means a higher cost of entry. More research and personalization is needed.
Hereās a post from the top rated blog ā 10 ways to connect without email.
Here is a linkedin profile of a Medtronic person. Helpful but not a great profile.
Here we have a more robust profile, but still far from optimal. Look at how the description helps you frame a conversation.
Letās break down one best practices example.
See the links and the blog updates.
The blog link takes you to the blog.
Also, Twitter, Facebook, YouTube, etc.
Share valuable content with them (Value is defined by them.) Think!
Summary points on connecting.
Optional section on Free PR using Newsjacking
Key points on social from my Keynote at the BMA NJ Social Media Symposium.