SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Downloaden Sie, um offline zu lesen
Delivering Business Results with
                Social Media



Jeff Ogden, President of Find New Customers & Host,
Mad Marketing TV
Keynote talk presented at the BMA-NJ Social Media Symposium on
4/10/2012
Premier show: May 1
10 Reasons to Use Social Media
1.  Gain visibility with Prospects, Partners, Customers and
    Community
2. Share your brand story
3. Become recognized as an expert
4. Increase deal conversion rates
5. Introduce your new products and services
6. Pump up prospecting referrals and lead
7. Get speaking gigs
8. Listen and earn new leads for your business
9. Network and find new business partners
10. Hire smarter and faster
Facts about Social Media




  845 million users as of 2/2012
Facts about Social Media




  140 million users
  340 million tweets per day
  1.6 billion searches per day
Facts about Social Media




  150 million users
  Includes execs from all Fortune 500
  Linkedin is global
Too Big to Ignore!
Blogging 101
•   Tell a story
•   Use images
•   Know your keywords
•   Include a Call to Action
•   Make it easy to share
Driving Business Results with Social Media
What’s the ROI?
Driving Business Results with Social Media
Driving Business Results with Social Media
One BIG Idea
         Newsjacking
Garnering massive free press for your
             company
What is Newsjacking?
• Use the news to grab the 2nd paragraph
• Speed is everything
• Blog, speak, hold a conference
Driving Business Results with Social Media
Driving Business Results with Social Media
Key Points when Using Social Media
• Don’t aim to be good at social media. Aim to
  be good at biz using social media
• Before jumping in, ask why people are there?
• Keep in mind some social platforms are highly
  mobile, esp Instagram and FourSquare
• ALL social media must move the biz needle
• Worst reason to do social? FOMO
Thank You!
•   Jeff Ogden, President of Find New Customers
•   www.findnewcustomers.com
•   http://about.me/jeffogden
•   @fearlesscomp

• Or just Google “Jeff Ogden”

Weitere ähnliche Inhalte

Was ist angesagt?

Taking Your Local Business To The Next Level With Location-Based Services
Taking Your Local Business To The Next Level With Location-Based Services Taking Your Local Business To The Next Level With Location-Based Services
Taking Your Local Business To The Next Level With Location-Based Services Actionplanr
 
Manos a la obra: Cómo dar grandes pasos en el marketing digital
Manos a la obra: Cómo dar grandes pasos en el marketing digitalManos a la obra: Cómo dar grandes pasos en el marketing digital
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
 
Taking Your Local Business to Higher Level with Location Based Services
Taking Your Local Business to Higher Level with Location Based ServicesTaking Your Local Business to Higher Level with Location Based Services
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
 
How to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing PlanHow to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing PlanJim Huffman
 
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
 
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing7 Pillars of Modern Marketing
7 Pillars of Modern MarketingTodd Ebert
 
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...Jason Siegel
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationAndra Baragan
 
LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
 
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
 
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR CodesinterlinkONE
 
Email Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessionsEmail Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
 
LSA Bootcamp Austin: Email Marketing in a Mult-Device Era
LSA Bootcamp Austin: Email Marketing in a Mult-Device EraLSA Bootcamp Austin: Email Marketing in a Mult-Device Era
LSA Bootcamp Austin: Email Marketing in a Mult-Device EraLocalogy
 
Education Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketingEducation Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketingEducation Post (SCMP)
 
Why Does This All Seem So Hard?
Why Does This All Seem So Hard?Why Does This All Seem So Hard?
Why Does This All Seem So Hard?MediaPost
 

Was ist angesagt? (20)

Taking Your Local Business To The Next Level With Location-Based Services
Taking Your Local Business To The Next Level With Location-Based Services Taking Your Local Business To The Next Level With Location-Based Services
Taking Your Local Business To The Next Level With Location-Based Services
 
Manos a la obra: Cómo dar grandes pasos en el marketing digital
Manos a la obra: Cómo dar grandes pasos en el marketing digitalManos a la obra: Cómo dar grandes pasos en el marketing digital
Manos a la obra: Cómo dar grandes pasos en el marketing digital
 
Taking Your Local Business to Higher Level with Location Based Services
Taking Your Local Business to Higher Level with Location Based ServicesTaking Your Local Business to Higher Level with Location Based Services
Taking Your Local Business to Higher Level with Location Based Services
 
How to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing PlanHow to Growth Hack Your Marketing Plan
How to Growth Hack Your Marketing Plan
 
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
 
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing7 Pillars of Modern Marketing
7 Pillars of Modern Marketing
 
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion Optimization
 
GBD capabilities
GBD capabilitiesGBD capabilities
GBD capabilities
 
LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)
 
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)
 
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
 
Email Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessionsEmail Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessions
 
LSA Bootcamp Austin: Email Marketing in a Mult-Device Era
LSA Bootcamp Austin: Email Marketing in a Mult-Device EraLSA Bootcamp Austin: Email Marketing in a Mult-Device Era
LSA Bootcamp Austin: Email Marketing in a Mult-Device Era
 
31 Case Studies on Conversion Optimization
31 Case Studies on Conversion Optimization31 Case Studies on Conversion Optimization
31 Case Studies on Conversion Optimization
 
Education Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketingEducation Post - Advance your business with e-marketing
Education Post - Advance your business with e-marketing
 
Why Does This All Seem So Hard?
Why Does This All Seem So Hard?Why Does This All Seem So Hard?
Why Does This All Seem So Hard?
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 

Andere mochten auch

Top 5 Mistakes in Demand Generation
Top 5 Mistakes in Demand GenerationTop 5 Mistakes in Demand Generation
Top 5 Mistakes in Demand GenerationFind New Customers
 
Best practices Lead Nurturing - webinar for Rain Today
Best practices Lead Nurturing - webinar for Rain TodayBest practices Lead Nurturing - webinar for Rain Today
Best practices Lead Nurturing - webinar for Rain TodayFind New Customers
 
Moving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email MarketingMoving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email MarketingFind New Customers
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziFind New Customers
 

Andere mochten auch (6)

Top 5 Mistakes in Demand Generation
Top 5 Mistakes in Demand GenerationTop 5 Mistakes in Demand Generation
Top 5 Mistakes in Demand Generation
 
Best practices Lead Nurturing - webinar for Rain Today
Best practices Lead Nurturing - webinar for Rain TodayBest practices Lead Nurturing - webinar for Rain Today
Best practices Lead Nurturing - webinar for Rain Today
 
Moving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email MarketingMoving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email Marketing
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
 
Lead scoring-nurturing
Lead scoring-nurturingLead scoring-nurturing
Lead scoring-nurturing
 
Stop Marketing in the Dark
Stop Marketing in the DarkStop Marketing in the Dark
Stop Marketing in the Dark
 

Ähnlich wie Driving Business Results with Social Media

How to Engage Target Executives with Social Media
How to Engage Target Executives with Social MediaHow to Engage Target Executives with Social Media
How to Engage Target Executives with Social MediaFind New Customers
 
Social Media in the Business Environment
Social Media in the Business EnvironmentSocial Media in the Business Environment
Social Media in the Business EnvironmentMaria Fogliasso
 
Small business best practices presentation - how to effectively market your ...
Small business best practices presentation  - how to effectively market your ...Small business best practices presentation  - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Nick Landers
 
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ..."Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
 
Virtual Networking and Hospitality
Virtual Networking and HospitalityVirtual Networking and Hospitality
Virtual Networking and HospitalityAvvio
 
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptIntegrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptDavid Cheek
 
Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
 
Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingGreen America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingEarthsite
 
Getting Media Coverage That Will Grow Your Business - In Under 10 Weeks
Getting Media Coverage That Will Grow Your Business - In Under 10 WeeksGetting Media Coverage That Will Grow Your Business - In Under 10 Weeks
Getting Media Coverage That Will Grow Your Business - In Under 10 WeeksJoy Schoffler
 
How to Use Publicity to Grow Your Startup
How to Use Publicity to Grow Your StartupHow to Use Publicity to Grow Your Startup
How to Use Publicity to Grow Your StartupJoy Schoffler
 
Social Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster CollegeSocial Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster CollegeGrand Canyon University
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notesGinger Clay
 
Social Media Marketing for the Architectural Industry
Social Media Marketing for the Architectural IndustrySocial Media Marketing for the Architectural Industry
Social Media Marketing for the Architectural IndustryIngrid Ricks
 
Inviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyInviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyAlice Fuller
 

Ähnlich wie Driving Business Results with Social Media (20)

How to Engage Target Executives with Social Media
How to Engage Target Executives with Social MediaHow to Engage Target Executives with Social Media
How to Engage Target Executives with Social Media
 
Social Media in the Business Environment
Social Media in the Business EnvironmentSocial Media in the Business Environment
Social Media in the Business Environment
 
John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012
 
Small business best practices presentation - how to effectively market your ...
Small business best practices presentation  - how to effectively market your ...Small business best practices presentation  - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ..."Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...
 
Virtual Networking and Hospitality
Virtual Networking and HospitalityVirtual Networking and Hospitality
Virtual Networking and Hospitality
 
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptIntegrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process Ppt
 
Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...
 
Social media 101 for Business
Social media 101 for BusinessSocial media 101 for Business
Social media 101 for Business
 
Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingGreen America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green Washing
 
Getting Media Coverage That Will Grow Your Business - In Under 10 Weeks
Getting Media Coverage That Will Grow Your Business - In Under 10 WeeksGetting Media Coverage That Will Grow Your Business - In Under 10 Weeks
Getting Media Coverage That Will Grow Your Business - In Under 10 Weeks
 
How to Use Publicity to Grow Your Startup
How to Use Publicity to Grow Your StartupHow to Use Publicity to Grow Your Startup
How to Use Publicity to Grow Your Startup
 
Social Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster CollegeSocial Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster College
 
Night 3 Batesville Next Level
Night 3 Batesville Next LevelNight 3 Batesville Next Level
Night 3 Batesville Next Level
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notes
 
Social Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social MediaSocial Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social Media
 
6 Steps to Social Media Success Workshop Mountain Home
6 Steps to Social Media Success Workshop Mountain Home6 Steps to Social Media Success Workshop Mountain Home
6 Steps to Social Media Success Workshop Mountain Home
 
Social Media Marketing for the Architectural Industry
Social Media Marketing for the Architectural IndustrySocial Media Marketing for the Architectural Industry
Social Media Marketing for the Architectural Industry
 
Inviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyInviting Mobile Marketing To The Party
Inviting Mobile Marketing To The Party
 

Mehr von Find New Customers

Marketing Made Simple TV Sponsorship Value
Marketing Made Simple TV Sponsorship ValueMarketing Made Simple TV Sponsorship Value
Marketing Made Simple TV Sponsorship ValueFind New Customers
 
How to crank up partner revenue
How to crank up partner revenueHow to crank up partner revenue
How to crank up partner revenueFind New Customers
 
5 Keys to Successful Lead Nurturing
5 Keys to Successful Lead Nurturing5 Keys to Successful Lead Nurturing
5 Keys to Successful Lead NurturingFind New Customers
 
How to do great marketing w/o much money
How to do great marketing w/o much moneyHow to do great marketing w/o much money
How to do great marketing w/o much moneyFind New Customers
 
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive marketsFind New Customers
 
Power of lead nurturing in B2B
Power of lead nurturing in B2BPower of lead nurturing in B2B
Power of lead nurturing in B2BFind New Customers
 
Why's b2b marketing so boring?
Why's b2b marketing so boring?Why's b2b marketing so boring?
Why's b2b marketing so boring?Find New Customers
 

Mehr von Find New Customers (13)

Marketing Made Simple TV Sponsorship Value
Marketing Made Simple TV Sponsorship ValueMarketing Made Simple TV Sponsorship Value
Marketing Made Simple TV Sponsorship Value
 
How to crank up partner revenue
How to crank up partner revenueHow to crank up partner revenue
How to crank up partner revenue
 
Content Marketing Roundtable
Content Marketing RoundtableContent Marketing Roundtable
Content Marketing Roundtable
 
5 Keys to Successful Lead Nurturing
5 Keys to Successful Lead Nurturing5 Keys to Successful Lead Nurturing
5 Keys to Successful Lead Nurturing
 
How to do great marketing w/o much money
How to do great marketing w/o much moneyHow to do great marketing w/o much money
How to do great marketing w/o much money
 
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
 
Power of lead nurturing in B2B
Power of lead nurturing in B2BPower of lead nurturing in B2B
Power of lead nurturing in B2B
 
Socialmedia101
Socialmedia101Socialmedia101
Socialmedia101
 
Inbound marketing Overview
Inbound marketing OverviewInbound marketing Overview
Inbound marketing Overview
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Why's b2b marketing so boring?
Why's b2b marketing so boring?Why's b2b marketing so boring?
Why's b2b marketing so boring?
 
Fearless Competitor
Fearless CompetitorFearless Competitor
Fearless Competitor
 
Top 5 Mistakes In B2 B V6
Top 5 Mistakes In B2 B V6Top 5 Mistakes In B2 B V6
Top 5 Mistakes In B2 B V6
 

Kürzlich hochgeladen

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Kürzlich hochgeladen (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

Driving Business Results with Social Media

  • 1. Delivering Business Results with Social Media Jeff Ogden, President of Find New Customers & Host, Mad Marketing TV Keynote talk presented at the BMA-NJ Social Media Symposium on 4/10/2012
  • 3. 10 Reasons to Use Social Media 1. Gain visibility with Prospects, Partners, Customers and Community 2. Share your brand story 3. Become recognized as an expert 4. Increase deal conversion rates 5. Introduce your new products and services 6. Pump up prospecting referrals and lead 7. Get speaking gigs 8. Listen and earn new leads for your business 9. Network and find new business partners 10. Hire smarter and faster
  • 4. Facts about Social Media 845 million users as of 2/2012
  • 5. Facts about Social Media 140 million users 340 million tweets per day 1.6 billion searches per day
  • 6. Facts about Social Media 150 million users Includes execs from all Fortune 500 Linkedin is global
  • 7. Too Big to Ignore!
  • 8. Blogging 101 • Tell a story • Use images • Know your keywords • Include a Call to Action • Make it easy to share
  • 13. One BIG Idea Newsjacking Garnering massive free press for your company
  • 14. What is Newsjacking? • Use the news to grab the 2nd paragraph • Speed is everything • Blog, speak, hold a conference
  • 17. Key Points when Using Social Media • Don’t aim to be good at social media. Aim to be good at biz using social media • Before jumping in, ask why people are there? • Keep in mind some social platforms are highly mobile, esp Instagram and FourSquare • ALL social media must move the biz needle • Worst reason to do social? FOMO
  • 18. Thank You! • Jeff Ogden, President of Find New Customers • www.findnewcustomers.com • http://about.me/jeffogden • @fearlesscomp • Or just Google “Jeff Ogden”