This webinar on April 21, 2010 was the 2nd in a two part series by Jeff Korhan and Brian Birch on effectively using social media for association events. The webinar host was Engage365.org, an online community of meeting planners, association execs, and thought leaders committed to advancing the use of social media at a conventions and events.

1. Jeffkorhan.com
#engage365
Aligning Social Media Strategy
Aligning Social Media Strategy
with Association Events
Presented by Jeff Korhan
With Brian Birch
April 21 2011
21,

2. Overview
O i
1. Strategic Results
2.
2 Operational Challenges
3. Collaborative Solutions
4.
4 Trends for Engagement
T d f E t
Practical Examples and Useful Tools!
©Jeff Korhan and True Nature® 2009

3. Event Strategy
E t St t
©Jeff Korhan and True Nature® 2009

4. Education and Networking
©Jeff Korhan and True Nature® 2009

5. Strategic Results
 Increase Attendance
 Rides from Airport
 Dinner with Peers
 Vendors with Leaders
 First Timers with Leaders
 Board Members with Past Presidents
 New Vendors with Staff
©Jeff Korhan and True Nature® 2009

6. 1st Poll
P ll
Is Social Media a Fad, Fantasy, or Fact?
 Fad – It will never last
 Fantasy – It will never stick
 Fact – It is here to stay
y
©Jeff Korhan and True Nature® 2009

7. Event Planning Challenges
 Insufficient Staff Time
 Coordination Difficulties
 Lack of Understanding How
 Lack of Understanding Why
 Fear Members Don’t Care
Don t
©Jeff Korhan and True Nature® 2009

8. 2nd Poll
P ll
Of the t t l attending, what % are actively using
th total tt di h t ti l i
social media for engagement at your events?
g g y
 Less than 1%
 2 -10%
 11 25%
11-
 50 – 100%
©Jeff Korhan and True Nature® 2009

9. ©Jeff Korhan and True Nature® 2009

10. Collaborative Solutions
 Pre- Planning
 Establish and Promote Event Hub
 Channel Champions
 Member Classification
 Create an Event App
 Schedule of Postings
©Jeff Korhan and True Nature® 2009

11. ©Jeff Korhan and True Nature® 2009

12. ©Jeff Korhan and True Nature® 2009

13. Engage with Crowdsourcing
E ith C d i
©Jeff Korhan and True Nature® 2009

14. ©Jeff Korhan and True Nature® 2009

15. ©Jeff Korhan and True Nature® 2009

16. ©Jeff Korhan and True Nature® 2009

17. Foursquare
©Jeff Korhan and True Nature® 2009

18. ©Jeff Korhan and True Nature® 2009

19. Event A
E t App
 AppMakr.com
 iSites com
iSites.com
©Jeff Korhan and True Nature® 2009

20. Content C ti
C t t Creation and Management
dM t
 Event Hub
 Channels
 Links
 Multi-Media
 Time
©Jeff Korhan and True Nature® 2009

21. Trends for Engagement
 Real-Time and Local Search
 S i l Objects for Collaborative M k ti
Social Obj t f C ll b ti Marketing
 The catalysts for conversations
 Pics, vids, event postings, comments, 4SQ check-ins
 The meta data that defines the other data
 SMO + SEO = Amplification & Findability
©Jeff Korhan and True Nature® 2009

22. A Community of Communities
©Jeff Korhan and True Nature® 2009

23. ©Jeff Korhan and True Nature® 2009