Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA. With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like: - Facebook - Twitter - Instagram - Tumblr - Vine

1. March 27, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
The Data Geek’s
Guide to Social
Media Marketing
Presented by
@jeffgibb

2. Simply Measured at a Glance
Trusted by 700 Customers, including 200 Digital Agencies
and 35 of the Top 100 Global Brands

3. Simply Measured at a Glance

4. Simply Measured at a Glance

5. Today’s Primary Data Source

6. Interbrand 100 – Best Global Brands

7. Do we really need
data in social?

8. We All Know that Social Media is Big
Source: Search Engine Journal

9. Brands Have Clearly Arrived

10. But, It’s Still Relatively Early For Marketers

11. Social is Becoming Increasingly Complex
There are at Least 8-10 ‘Major’ Social Networks

12. Social is Becoming Increasingly Complex
Networks Change Every Month

13. Social is Becoming Increasingly Complex
New Networks are Constantly Emerging

14. What Works For
Leading Brands in
Social Media?

15. We’ve Seen Common Threads in The Data…
Visual
Consistent
Dedicated
Experimental

16. Visual

17. Consumers Creating Visual Content

18. Visual Content on Facebook

19. Visual Content on Tumblr

20. Dedicated and Around the Clock
Dedicated /
Around
The Clock

21. Leading Brands Build Programs To Respond

22. 91% YoY Growth
Activity of CS Handles has Increased

23. The Best of Both Worlds
Top CS Brands Respond Quickly and at a High Rate

24. Consumers Are There Around The Clock
@AskAmex Aligns with Customer Demand

25. Consistency

26. Audi On Instagram

27. Cross-Channel Assets

28. Experimental

29. Experimenting with New Features
Brands Adopt Facebook Hashtags

30. Experimenting with New Content Types
Lululemon Adopts Instagram Video

31. Experimenting With Community

32. Coordinated & Integrated: Starbucks

33. Coordinated & Integrated: Amex
As Transactions Emerge on Twitter, Amex will be Ahead of
the Curve

34. Brands Begin Talking to Each Other on Twitter

35. Brands Begin Talking to Each Other on Twitter

36. 3 Weeks Later…..

37. Data Driven Strategy
by Network

38. Data Driven Strategy by Network

39. Facebook’s Usage Total is Staggaring
“Facebook currently has more users than the entire internet had in 2004.”
– Internet World Stats

40. Facebook has 3x Penetration of Online Adults

41. Facebook – Highest Frequency of Use

42. Facebook - Organic Reach is Declining

43. As of Last Week…

44. Data Driven Strategy by Network

45. Twitter – Images Have Become a Game Changer

46. The Expanded
Image has +2x the
Engagement
Twitter – Images Have Become a Game Changer

47. Twitter – Expanded Image Views
Expanded Previews have doubled the Engagement per
Tweet on pic.twitter.com Photos for Top 100 Brands.

48. Twitter – The Domination of pic.twitter

49. Data Driven Strategy by Network

50. Instagram Boasts Highest Engagement Rate
Mercedes-Benz has over 400% Engagement as a % of Audience
Brands are Lucky to Grab 15-20% on Facebook or Twitter

51. Instagram Emerges as the Fastest Growing Audience
Instagram Consistently has the Highest Growth Rate
for Top Brands

52. Top Performing Post – Mercedes-Benz
83% of Instagram Posts by Top 100 Brands includes at least 1 hashtag

53. Instagram - #instacars vs. #mercedesbenz

54. Data Driven Strategy by Network

55. Tumblr – Longest Shelf-life

56. Tumblr – MTV’s Visual Network
Several Content Types, but all Roads Point to Visual

57. Tumblr – Breaking down MTV’s Photos
2/3 of MTV Tumblr Photos are GIFs
Most Engaging Post in March is an
Image of a Tweet

58. Data Driven Strategy by Network

59. Vine – Impact on the Super Bowl
2 Winners on Super Bowl Sunday

60. Vine – Emerging as a Key Advertising Tool
Arnold & Ian Starred on YouTube, Vine and Network T.V.

61. Vine – Leveraging Twitter to Broadcast
Engagement on Vines Posted on Twitter Tell the Story
Performance Within Vine is a Secondary Success Metric

62. Vine – Piggy Backed on Super Bowl Ads

63. Vine – Tide’s Creative Impact
23 Vines Timed with Super Bowl Ads and Mentioned Other
Advertisers by Name

64. Let the Data Guide You!

65. Have a Question About Anything?
Let us know!
- Ask now
- Come see us at the Simply Measured booth
Our team will follow up
We will do our best to get you an answer about a brand, an industry or a trend you’ve
noticed.
The team will do some research and follow up with you (and likely write a blog post
about it).

66. Let’s Stay In Touch
@jeffgibb
@simplymeasured
simplymeasured.com/blog