In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization http://jeffbullas.com

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2. 2‹#› Digital Solutions Introduction

3. 3‹#› Digital Solutions Introduction Ideas that Spread “Win”

4. Digital Solutions Introduction Ideas that Spread “Win” 4‹#›

5. Digital Solutions Introduction Ideas that Spread “Win” 5‹#›

6. Digital Solutions Introduction Ideas that Spread “Win” 6‹#›

7. Digital Solutions Introduction The Best Idea Since “Sliced Bread” 7‹#›

8. Digital Solutions Introduction The Best Idea Since “Sliced Bread” 8‹#›

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11. 11‹#› Digital Solutions Introduction Traditional Marketing Media – Stuff Like TV

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13. 13‹#› Digital Solutions Arby’s US Chain Featuring Roast Beef Sandwiches

14. 14‹#› Digital Solutions Too many choices and Too little time

15. 15‹#› Digital Solutions Mass Marketing is selling average products to average people (the majority) They are not listening

16. 16‹#› Digital Solutions This is not the strategy to market anymore

17. 17‹#› Digital Solutions Market to those that really care that will tell others

18. 18‹#› Digital Solutions Japanese have a term “Otaku”

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20. 20‹#› Digital Solutions 50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert

21. 21‹#› Digital Solutions Pearl Jam: 96 Albums in 2 years Every one made a profit. How?

22. 22‹#› Digital Solutions Dutch Boy Paint Company – A Can That People Talked About

23. 23‹#› Digital Solutions Work Out What People Want and Give it to them “Listen”

24. 24‹#› Digital Solutions Safe is Risky: Is your current marketing safe?

25. 25‹#› Digital Solutions Introduction New Marketing – Think Digital

26. 26‹#› Digital Solutions Introduction

27. 27‹#› Digital Solutions Introduction Video: Social Media RevolutionIs it a fad?

28. 28‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 1. Increases Traffic to Your Website = More Sales

30. Blog with links to website

31. Facebook with links to landing pages, resources

32. LinkedIn Optimized with Links and Plugins

33. YouTube with links back to your website and blog

36. The more the better

37. The website with the link with lots of traffic is better

38. Website that is ranked high in Google is better

39. Google loves links it gives your site authorityInbound links to my blog currently stand at 12,170 achieved in less than 18 months (Source Yahoos Site Explorer)

40. 32‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 2. Improves your Search Engine Optimisation = Found = More Sales

41. 33‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 2. Improves your Search Engine Optimisation

42. 34‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 2. Improves your Search Engine Optimisation

43. 35‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 3. Amplifies Your Message through ‘World Of Mouth’

44. 36‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 3. Amplifies Your Message through ‘World Of Mouth’

45. 37‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 3. Amplifies Your Message through ‘World Of Mouth’ Some maths from one post!! Facebook 176 Facebook Shares Multiplied by 200 Friends on each site Sub-Total 35,200 Twitter 308 Tweets Multiplied by 500 followers per Twitter account Sub-Total 154,000 Potential Audience Reach (Impressions) Total 189,200

46. 38‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 4. Communicates and Engages with Your Fans

47. 39‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 4. Communicates and Engages with Your Fans Facebook: Updates, Comments, Messages, Competitions Twitter: ReTweets, Comments, Direct Messages, Links Blogs: Comments, Polls, Votes LinkedIn: Messages, Updates, Q&A YouTube: Comments, subscribe

48. 40‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 5. Spreads Your Content

49. 41‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 5. Spreads Your Content

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51. 43‹#› Digital Solutions The 5 Major Social Media Channels

53. Broad demographics

54. Gen Y use it extensively

55. Personal – Fun keeping in touch with friends easily and efficiently

56. Business – Generating fans spreading your unique content, blogs, videos

57. Pages and Groups for companies

58. Multi-Media rich

59. Easy To Use

61. 46‹#› Digital Solutions Facebook Case Study: Dell Offer a social media resource for business Offer Deals Updates on new products

62. 47‹#› Digital Solutions Facebook Case Study: Supre

63. 48‹#› Digital Solutions Facebook Case Study: Supre Seeded With Facebook Targeted Ads Asks to Vote on 2 different Products Updates regularly (Daily) Linked To Blog

65. Distribute and promote your content

66. Target geographically

67. Target by user type through directories

68. Connecting to peers and opportunities

69. Simple to use

70. Wide range of tools

71. Promoting Facebook, Blogs, Websites

72. Real time search

73. Over 180 Million visitors a month

75. 51‹#› Digital Solutions Case Study 2 : Greg Savage CEO Aquent

76. 52‹#› Digital Solutions Case Study 3: Dell Computers

77. Digital Solutions Case Study 4: @JeffBullas 53‹#›

79. Establishes Authority

80. Google likes fresh unique content

81. Drives inbound links improving SEO

82. Talk in the language of your audience ‘Zappos’

83. Easy to use

85. 56‹#› Digital Solutions Blog Case Study 2 – Jeffbullas.com

86. Digital Solutions Blog Case Study 2 – Jeffbullas.com 57‹#›

88. Features Fans via comments

90. Great for networking professionally

91. Finding A New Career

92. Positioning your as a expert and thought leader in its niche

93. Especially valuable for technical sales

94. Integrate your other sites including company, blog and Facebook

95. Average income of LinkedIn member is over $130,000

98. Result several hundred responses

99. Generated WOM

100. Producing insights into new product launch

103. 10 times easier to rank higher in organic search

104. Important if you are connecting to “Gen Y”

105. Capable of becoming viral

106. Video reviews for products increases conversion 6 - 30%

107. Free

109. 65‹#› Digital Solutions Case Study 2: Ford Fiesta Project

110. 66‹#› Digital Solutions Wrap Up

111. 67‹#› Digital Solutions Wrap Up Increases Traffic to Your Website Improves your Search Engine Optimisation Amplifies Your Message through ‘World Of Mouth’ Position personal and company brands as thought leaders in your niche Communicates and Engages with Your Fans Spreads Your Content Spreads Your Ideas Think like a Publisher

112. Digital Solutions What Should I Do Next? Get started Develop a social media marketing strategy Design, Develop and Implement a Blog Plan and Implement SEO and SEM(PPC) 68‹#›

113. 69‹#› Digital Solutions Questions 02

114. A Shameless Plug !! Digital Solutions 02 70‹#›