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Citrix Sales Day Training
XenApp/XenDesktop
群柏数码产品解决方案经理
王铭杰
45分钟后,你应该可以回答:

1.为什么需要桌面虚拟化?
2.什么是桌面虚拟化?
3.为什么Citrix是最佳选择?
4.该为用户提供何种价值解决方案?
我们为什么
需要桌面虚拟化?


我们为什么需要
桌面?
什么是桌面?

1. 负责与硬件交互的操作系统
2. 提供用户界面,壁纸,开始菜单,应用程序图标
3. 一个可以提供应用程序运行的操作环境
4. 一个可以存放用户设定的环境
5. 一个可以让用户打开应用,获取资源的安全环境
6. 一道可以隔离用户的应用,数据以及设置的安全
   边界
                              -- 145页
       Brian Madden <The VDI Delusion>
我们为什么要把桌面虚拟化?

利用现成的虚拟化环境节约投资

 用户体验好            节能环保
          简化管理
                 无论何时何地
 更好的用户隔离
            故障时间大幅缩短
管理授权更简单
          瘦客户机使用寿命长
   更安全
            更好的容灾能力
  超强性能随需供应       省钱
我们代表谁?


    Apps                    IT                       Data
  应用程序由IT配             集中管理着企业内部的                数据依托被管理
  置管理与维护               系统架构,应用和数据                的应用程序存在




                          Devices
                       由IT制定的统一标准进
                          行采购和配置




                          People
       Users   Users    在IT规定的框架范围   Users   Users
                           内使用应用
用户到底想要什么?
            开明的IT治理和服务交付




   Apps                      Data
  根据业务需要的       People     不受应用或设备
  各种内部外部     用户是IT服务的核心     限制的独立
   应用的组合                    的一种服务


                Devices
            由用户根据应用场景和方
               便性自由选择
这场争斗由来已久,一直以来都是IT胜利!

IT需要控制,用户想要自由,现在,用户说了算!
没有选择
未来10年
IT都需要
围着用户转

是的
围着用户转

好
让我们看看怎么办?
如果围绕用户的贴心服务成为必须,无论用户的要求…




那么就创造一个虚拟的环境,让他们爱怎么折腾就怎么折腾吧。
无处不在
随需而供
实现
安全地实现

如何实现?
桌面虚拟化

        桌面的存储和执行(包括操作系统、应
        用程序和用户数据)都集中在数据中心
        的虚拟机上




                            Desktop Workload
                            (OS, Apps, Data)
        用户界面使用远程协议(例如ICA和
        RDP)传输到用户的终端设备上
第一代VDI解决方案

                                       虚拟机
                                       镜像文件
      RDP远程桌面协议




                            物理服务器资源池
                  采用服务器虚拟化技术减少对硬件的需求
第一代VDI桌面虚拟化的优劣
                       专用传输协议
                                刀片   刀片   刀片   刀片
                                PC   PC   PC   PC




                                刀片   刀片   刀片   刀片
传统硬件厂商的刀片PC(Blade PC)解决方案       PC   PC   PC   PC
 优势:把操作系统、应用、用户数据
  集中到数据中心统一管理,解决安全问题
 缺点:
  •硬件消耗过大:例如500个用户就有500片刀片
  •管理复杂:与传统方式相比没有改进
  •增加网络压力:专用协议消耗带宽资源很大
  •增加成本
第二代虚拟桌面解决方案

                         Virtual Desktop
                                                 User
                                                Settings
         高性能传输协议:ICA
                                                 Apps


                                                  OS       数据中心
 用户
                       On-demand Assembly



                       动态拼装的用户              打破操作系统、应用程序和
最佳用户体验                    桌面                用户数据的紧密耦合,独立
                                                 管理
真正意义上的桌面虚拟化解决方案
                                        没有之一




                                                                                           USER PROFILE
                                                              with
                                                                                              APPS
 1011011010 SSL 1011011010 SSL 1011011010 SSL 1011011010 SSL 1011011010 SSL 101101110 11
                                                                                              DATA

                                                                                               OS
Citrix 虚拟桌面组件
   Support                                  Brokering              Monitoring




                                                                                                     User
                                                                                                    Settings
                                                                                    User Profiles

                                                                                                      Apps
                                                                                    App Delivery
                 client                                  server
                                                                                                     OS
     Users
Access Devices            Secure Remote       WAN                 Virtual Desktop     Desktop
                             Access       Optimization                              Provisioning
                                                               Virtual Desktop
                                                             Hosting Infrastructure
Citrix 虚拟桌面组件
                                                                          EdgeSight performance
                                            Desktop Delivery Controller        monitoring




                                                                                                                 User
                                                                                                    Profile     Settings
                                                                                                  Management

                                                                                                                  Apps
                                                                     Virtual                          XenApp
                Desktop
                Receiver                                            Desktop
                                                                      Agent                                      OS
Desktop Appliances       Access Gateway              Branch                    Virtual Desktop   Provisioning
                         Netscaler / AGEE           Repeater                                       Services
                                                                                XenServer
                                                                          (Hyper-V, VMware, Blades)
凭什么说这是最好的
桌面虚拟化?

这位女士的自信微笑
从何而来?


用户体验!
什么是好的用户体验?




             任何设备,
             任何时间,
             任何地点,
             任何应用,
             本地化体验
这一切是如何做到的?

                         AUDIO
                      CLIPBOARD
                        DRIVE     ICA 有 32个虚拟通
       TCP      ICA   PRINTING    道,不仅仅是一个
                         COM
                        VIDEO
                                  显示协议。        2. Citrix Receiver客户端使用.ica配置文件中的
                                                  信息,创建直接连接到服务器的连接。用户
                                                  外设根据应用程序的性能和连接策略映射到
                                                  服务器。




                                                                                    3. 打印和音频流重定
                                                                                       向到客户端设
                                  1. 用户登录到Citrix Web门户,接收应用程序                          备。 USB设备,硬
                                     和桌面列表,点击打开的应用程序。代理                                盘驱动器,所有
                                     程序获取连接信息和一个为用户生成的.ica                             COM端口和剪辑板
           用户                        配置文件。
                                                                                       可以无缝的正常工
                                                                        Server Farm
           设备                                                                          作。



 用户音频,打印
机,驱动器和其他
   外设
HDX: 高清体验
    HDX MediaStream                    HDX Plug-n-Play
    Video and audio playback           Access to local resources and
                                       peripherals, including USB devices


    HDX RealTime                       HDX RichGraphics
    Voice and video for real-time      High performance 2D and 3D
    collaboration                      graphics
                                       (incl. RemoteFX and HDX 3D Pro)

    HDX Broadcast                      HDX WAN Optimization
    ICA and RDP protocol support for   Performance and bandwidth
    access from any device, anywhere   optimizations for branch offices


    HDX SmartAccess                    HDX Adaptive Orchestration
    Simplified secure access           Best user experience based on
                                       server, network connection and user
                                       device
Citrix Receiver
高清体验的开始点

                  超过16亿个可支持的设备
                  极端的多任务
                  3X更快的性能
                  高级Linux设备支持
广泛的设备支持




                         Home & Office PCs




                        Citrix Receiver
 Thin & Diskless PCs                         Smartphones & Tablets




                       Laptops & Netbooks
High speed printing from anywhere
                       •

                       •
Time to Fully Spool on WAN
                                     XenApp 6 w/printing optimization pack vs ThinPrint 8.0
                                       --- 53% Reduction
                 JPG Image

                                    --- 44% Reduction
                     Bitmap

                                   --- 40% Reduction
              TXT Document

                                       --- 6% Reduction
      Powerpoint Mostly Text

                                                                                       ---------------- 52% Reduction ---------------------------
                 Powerpoint

                                                          ------------92% Reduction -------------------------
        MS Word Mostly Text

                                         ------ 26% Reduction
MS Word Mixed Text/Graphics

                                   --- 22% Reduction
          MS Word Text Only

                                                                                                           ------------------50% Reduction ---------------------------------------------
 Acrobat Mixed Text Graphics


           Acrobat Text Only
                                       --------- 81% Increase

                               0             20                 40                60                  80                 100                 120                 140                 160   180

                                                                                           Time to Fully Spool on Client (s)
                                                                      Citrix Confidential - Do Not Distribute
                                            XenApp 6 w/Printing Optimization Pack Defaults                       Thinprint 8.0 Defaults
在TD-SCDMA环境下公文系统测试对比
在TD-SCDMA环境下邮件系统测试对比
为什么能提升访问速度?

                       SQL command and                                                                  10-20 kb
                             data
                                                                                                        100 kb-1 Mb
                                                                                                        100 Mb, 1 Gb
                         WAN

  Client
Application
                                                           Database
                  Client/Server                             Server




                                         screenshot , mousec
                                          licks & keystrokes
                                                                               SQL command and
                                                                                     data




                                           WAN                                      LAN
              Client                                                         Citrix
                                                                         Presentation        Database
                                                                         Servers with         Server
                                 Server-Based Computing               Client Application
凭什么说这是最好的
桌面虚拟化?

IT 采购凭什么买单?

FlexCast
FlexCost
Citrix XenDesktop FlexCast™ 发布技术

 移动用户                              用户类型                      任务工作者


  Local      Virtual apps     Local     Hosted     Hosted     Hosted
VM-based       Installed    Streamed   Blade PC   VM-based    shared
desktops      desktops      desktops   desktops   desktops   desktops
 (Offline)                                          (VDI)
Citrix XenDesktop – FlexCast™交付技术
托管桌面交付模式                      每服务器400-500名用户




                                  托管共享桌面


                                  每服务器50-60个VM
                                                     用户配置文件

                                                       应用

                                 VM   VM   VM   VM    操作系统


                                  每到刀片PC1名用户




                                  刀片PC     刀片PC
XenDesktop与
XenApp有什么
区别?

如何理解FlexCost
的真正意义?

拿出纸笔
我们来做下算数
OS   Hypervisor
XenDesktop 服务器架构设计要考虑四个因素




   处理器        内存(RAM)             磁盘数量      磁盘容量
• 处理器数量   •   VDI-in-a-Box 消耗   • 通信协议   • 虚拟桌面数量
• 内核数量    •   虚拟化平台消耗           • 磁盘类型   • 主镜像数量
• 是否超线程   •   虚拟化桌面类型           • 磁盘转速   • 主镜像大小
          •   10%服务器管理保留开销               •虚拟桌面是否采用
                                         Provisioning技术
处理器设计原则


4到 8 虚拟桌面/CPU核
超线程处理器提高每CPU核可以支持虚拟桌面的上限。
虚拟用户类型
 4- 8 个任务型工作者/核
 4 -6个 知识型工作者/核
 2- 4 个重负载用户/核
内存设计原则

每Windows 7 虚拟桌面1.5 - 2 GB

每Windows XP 虚拟桌面0.5 – 1GB

为服务器操作需要保留10%
磁盘数量设计原则
• 硬盘
    • 推荐: SAS 15K (preferred) or SATA/SAS SSD
    • SAS 10K
• 虚拟桌面
    • Windows XP 桌面 8 to 12 IOPS
    • Windows 7 桌面 10 to 20 IOPS

• 粗略的磁盘数量
    • 4块磁盘/服务期可支持25个以上的虚拟桌面
    • 6-8块磁盘/服务期可支持50个以上的虚拟桌面
    • 10-12块磁盘/服务期可支持75个以上虚拟桌面
磁盘容量设计原则

 公式:
 • 2 X 镜像尺寸 X 镜像数量
 • 74 GB for VDI-in-a-Box
 • 如果采用Thin Provisioning技术,虚拟桌面文件尺寸按照镜像文件大小的15%计算。
 否则按100%计算。

 举例: 假设2个20GB镜像和50个虚拟桌面
 •镜像: 2 X 20GB X 2 = 80GB
 • VDI-in-a-Box: 需要的空间74GB
 • 可用Thin Provision技术的虚拟桌面需要的空间:15% X 20GB X 50 = 150GB
 • 虚拟化平台管理预留空间:100GB
 • 一共404GB
 • 结论: 本方案推荐500GB to 1TB硬盘空间。
开始计算
    CPU:         双 CPU,6 核处理器,超线程
    Memory:      64GB 内存
    Disk:        1 TB 8块 15K SAS, Raid 1-0


   处理器                       内存                                  磁盘数量               磁盘容量
• 6 X 18 = 108   • 90% of 64 GB = 57.6 GB               • 175 IOPS for 15k SAS   • 2 x 20 GB x 2 =
  desktops                                              • 4 块 磁盘= 700 IOPS         80 GB for
                 •2GB total required for VDI-in-a-Box                              images
                 • & the hypervisor                     • 70 XP Desktops
                                                          assuming 10 IOPS per   • 74 GB for
                 • 57.6 – 2 GB(1for VDI-in-a-Box and                               VDI-in-a-Box
                                                          Desktop OR 35 Win7
                   1 for the hypervisor) = 55.6 GB        Desktops assuming 20   • 15% x 20 GB X
                 • 55, 1GB XP Desktops OR 27, 2GB         IOPS per Desktop         55 = 165 GB
                   Win7 Desktops


  取处理器,内存和磁盘的最低值,所以本类型服务器可以支持 55个 XP 桌面或者27个Win7 桌面

  取处理器,内存和磁盘的最低值,所以本类型服务器至少支持 150个 Win7 样子的Windows Server 2008 R2桌面
现场提问:

什么类型的用户适合XenApp?
什么类型的用户适合XenDesktop?
什么类型的用户适合什么都不用?
Citrix XenDesktop – FlexCast™交付技术
本地桌面交付模式



   本地流交付桌面
     (在线)                           用户配置文件

                                      应用

                                     操作系统




 已安装桌面上的虚拟应用
   (在线和离线)
FlexCast™交付技术 – XenClient
基于VM的本地桌面(离线)


                用户配置文件

                  应用                     用户配置文件
                 操作系统
                                    同步     应用
   我的生活         我的工作
                                          操作系统

         XenClient™




• 裸机性能                  • 安全分区
• 多个并发VM                • 在线和脱机访问
虚拟桌面基础架构 – 开放架构
 Hyper-V上   XenServer上   ESX, vSphere上
   托管          托管             托管
Citrix FlexCast 大礼包

                                                    大礼包一
                                                    买XenDesktop企业版,白金版,赠送相应版本的XenApp


                                                    大礼包二
                                                    买XenDesktop企业版,白金版,赠送Xenserver企业版




© 2012 Citrix | Confidential – Do Not Distribute
20 年的桌面与应用虚拟化历史
           MetaFrame                  Presentation
                                         Server




WinFrame               MetaFrame XP                  XenApp
无可匹敌的客户基础和市场覆盖




230K        1M        100M
Customers   Servers    Users
竞争方程



       +          >
用户体验       导入成本   贵,慢,差
妥了
我们现在就去见客户吧!



且慢!
先搞清楚三个问题
这下好了,我可以用Citrix的桌面
虚拟化节省很多License,Office
软件我只要买并发的用户数就可
以了,光这就可以省好多钱哟。
共享的理念真的太好了!




       事实上
      Citrix的虚拟化产品不能帮助用户节省其他应用软件的License费用,以微软
      的Office软件为例,其授权模式为User Device,即用户有多少,就需要买多
      少Office授权,在这上面是无法省钱的。
      使用XenApp应用虚拟化产品,需要支付给微软一次性的RDS授权费用,这
      是并发的,一次性的,而要使用XenDesktop Windows桌面操作系统的虚拟
      化产品,需要支付VDA授权费用,这个是按设备收的,按年收费的。
      最新消息,微软已经为Windows 8的桌面虚拟化接入创造了一个新的License
      --Companion Device License。相当于基于用户收的VDA授权!(对于
      Windows 8 RT平板免征)
Citrix的解决方案能省电,节能环
保,光靠电费上节省下来的钱,
就让很多客户18-24个月就收回投
资,我很期待看到项目实施后第
一月的电费单!




      事实上
     如果你不扔掉过去的台式机,改用更加节能的瘦客户机的话,第一个月的电
     费帐单的确可以让你吃惊!
     在数据中心增加了十多台服务器,存储设备的情况下,不在终端设备上进行
     瘦客户端改造的桌面虚拟化项目,是无法达到节省电费,节能环保的指标。
     所以,确保在每一个桌面虚拟化的项目中都在方案中整合一个瘦客户机产品
     ,可以选择的产品有,Wyse(Dell收购),IGEL以及国货云端时代。
Citrix的解决方案非常安全,在手
机上使用Receiver,就算手机丢
了都没关系!数据都在数据中
心,安全可靠!
我终于可以和那些繁琐复杂的安
全产品说Bye Bye了。赞!



      事实上
     如果你不在服务器上做好充分的安全准备,将整个环境Lock Down,那么很
     有可能你的服务器就会遭遇不测,影响所有的虚拟应用用户!
     在桌面虚拟化项目中,虚拟桌面内部是否安装杀毒软件,困扰着每一个人,
     装还是不装是一个需要好好思考的问题!最好,还是装吧!怎么装?
     很多Citrix安全功能都是由Windows的组策略来实现的。
     Citrix提供的是一个更方便去做安全的平台,而不是提供安全产品本身,在
     Citrix环境下,你可以有一个安全的Baseline,并且你可以让用户随时Online
     接收安全管理,加上数据隔离环境,这才是Citrix安全架构的价值!
Citrix桌面虚拟化解决方案范例

韩国电信
架构桌面云,为企业内外用户提供云计算工作体验


肯德基
采用XenApp,实现人力资源云


科天
用桌面虚拟化,激发工程人员的工作热情
挑战与机遇
提高生产力及减少碳排放
降低成本和简化IT管理,安全的企业信息的访问

解决方案
随时随地云桌面访问
灵活的云基础设施,支撑云桌面

用户收益
让32000用户可以从iPad访问公司的业务
每年降低雇员的TCO达70万人民币
在韩国第一个推出云计算环境---uCloud
uCloud比竞争对手成本少40%
挑战与机遇
节省客服综合成本
永远保持比麦当劳多1000个电话客服人员

解决方案
让客服人员在家用他们自己的设备工作,按工作时间计算工资。
为在家工作的客服人员,提供安全,快速,媲美本地操作的虚拟
工作环境

用户收益
在保证客服人员在家工作的同时,屏蔽了数据中心的安全风险。
客服人员随时招聘,随时投入工作,实现了高低峰,随需而动的
人力资源调配。
相比建设客服中心,在房租,电费,电脑采购费用上,大大节省
了成本。
挑战与机遇
提高工程人员的生产力
提供极佳的数据安全性与业务灵活性

解决方案
让工程人员选择他们自己喜欢的硬件工作平台
为他们提供安全,并且媲美本地操作的虚拟工作环境

用户收益
用户系统与数据恢复时间,从天到以分钟计,大大提高生产力
在确保安全的基础上,加速了新业务的推出,加速了业务部门推
出产品的速度。
IT部门成为出动出击的服务支持平台,极大地提升了用户体验。
People
快乐是激发人们努力工作
最好的催化剂

用Citrix的解决方案
让你的客户快乐起来
Two more things…
Citrix Access Gateway 与 XenDesktop的捆绑销售

Citrix Access Gateway是一种安全的桌面和应用访问解决方案,提供管
理员细粒度应用级控制,同时方便用户从任何地方访问。

Citrix Access Gateway基于Netscaler电信级产品架构,提供无与伦比
的高性能和高可管理性。

Citrix Access Gateway的用户License随XA/XD 1:1赠送。
A Better SolutionRequires a “network
                  for Mobile Security
                                                                                       Data
                            connect” VPN tunnel.
                                                                                      Center


        SSL 0010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101




                                        SSL or IPSEC VPN

                                                      Uses proprietary ICA over
                                                             SSL proxy.


                                                                  010101 SSL 001000111010101




                                                                  10101 SSL 00
        010101 SSL 001000111010101
                                10101 SSL 00




                                               Citrix ICA Proxy
Branch Repeater 与XenDesktop的捆绑销售


          ICA Thinwire     MAPI        CIFS          ICA print




                         AutoOptimizer Engine                         Data
          TCP Flow    Compression       Protocol         Smart       Center
           Control   De-duplication   Acceleration    Acceleration
Branch Repeater = Breakthrough WAN Performance
Support more users & desktops on existing WAN, Cut WAN Op costs




                                                       Print   File

                        Speed     50X   30X     2X    2.5X     6X

                        Bandwidth
     WAN Optimization             99%   99%    89%     97%     97%
                        Savings
B & Data
                   Watch Over Your Data


www.bdata.com.cn               www.bdata.com.hk
要点
为什么做虚拟化?桌面虚拟化WorkPlace 虚拟化 Win7 ,BYOD Base Line Online

虚拟好处15点

XenApp与XenDesktop架构比较

FlexCast如何选择合适的Citrix推荐给用户,对了Xenserver拥有直通模式的GPU加速了。

微软和Citrix,合作/微软和Citrix,成本/微软和Citrix,竞争

VDI-in-a-Box FlexCost 如何省钱?让我们从微软口袋里挤出钱来,Former Citrix XenApp客户,Trade

VMware View 协议的竞争,让我们来看看,ICA到底是什么?噢,原来他有一个新名字了HDX

有人说升腾在和Vmware合作,来看看Citrix Ready吧。

真不错,我们开始干吧,从哪下手?Citrix XA/XD解决方案矩阵(综合,本地,FlexCast,VDI,3个流言,1。节约
 License,2。省电,3。非常安全)

One More Thing --别忘了还有Netscaler,WI in System + Access Gateway,每一个Citrix桌面项目都需要一个Netscaler

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Sales Training for Citrix Channel Partners

Editor's Notes

  1. Intro: Well there has actually been a fair amount of innovation in this arena. Key Points: Many companies have attempted to embrace BYOD, Workshifting, Micro-Apps, Mobility, and Enterprise App Stores. Companies want to do something about consumerization because they know its inevitable.As an example, Citrix itself now embraces all of these. We have a robust BYOD program in place, empowering employees to use the device of their choice. We employ people globally, many of whom work in far-flung remote locations, some in their homes, and others in carefully designed, collaborative workspaces – in short, wherever work can be done swiftly and cost effectively. Transition: But it hasn’t been easy….
  2. Intro: The first is mobile workstyles. Key Points:Mobile workstyles are all about making people more productive, regardless of where they are, what device they’re using or what applications and data they need to get their job done. Transition: The second solution area is just as critical…
  3. Intro: Whether it is a financial crisis, a labor strike, geo-political unrest, or simply the forces of nature – the world that businesses and IT were being asked to operate in was increasingly volatile and ever-changing.Proof Points/Anecdotes: Weave in an example of VUCA here that is relevant to the customer’s industry or location. Transition: As if that weren’t enough, there was a new generation entering the workforce.
  4. Intro: Here’s why it’s hard based on the way IT is structured today: Key Points:The IT function has been squarely at the center of managing structured systems, apps and data. People are the users and extensions of IT systems, and devices have been standardized to make it simpler for IT to support. It is a complex set of responsibilities, and most businesses say their IT functions can get stretched.Transition: But we know from experience there is a better way for those businesses that choose to act. So imagine how your organization could benefit if things were different…
  5. Intro: Tomorrow’s IT leadership won’t be at the center of all tactical activities to the same degree as in the past. Here’s what tomorrow’s norms will look like instead: Key Points:IT will play a critical role in governance and self-service enablement, but they will no longer be the center of the equationPeople will be at the center of the process, selecting the devices for their needs and on their own terms.IT will be organic &amp; unstructured, driven by tasks &amp; relationshipsData will be created, stored, shared and accessed based on tasks and relationships, not apps or devicesApps will be on-demand, self-service, task-specific toolsThe OS that defines our view of a “desktop” today will be far less relevant and focused more narrowly on session management. People will use multiple devices each day without thinking about it.Devices and locations will be determined by end users.Mobile will be a dominant use case, not an occasional one. Transition: And many companies are moving in this direction.
  6. IT has a tough job…opposing forces…and accelerating…The forces of our dynamic world are creating more and more distance between users and IT across technical, physical, and organizational dimensions. No matter how fast computing evolves, it struggles to keep up with the even more dynamic pace of business change in the 21st century: The Challenge: Users want more flexibility and IT wants more controlTo meet user demands, businesses are forced to compromise information security, live with unacceptable application performance, and endure high operating costs.
  7. Intro: This generation couldn’t possibly conceive of why their workplace computing experience wasn’t just as simple, elegant and easy as their home experience. Key Points: This was a generation bringing iPhones and iPads into the workplace because they loved them. To make matters worse, the executives were on the same bandwagon…actually, they are often driving this change as well.That’s why we believe, as does Gartner, that consumerization will be the single most impactful trend to impact IT over the next decade. Anecdotes/Proof Points: Bring in a personal anecdote here – make a comparison between what you were offered from a computing perspective when you joined the workforce versus what people expect now. It is one device and there was one device type. Now its multiple devices and people want a choice of which device that is.Transition: So what have businesses done to embrace consumerization and think of a new way to provide IT services.
  8. Intro: This is where follow-me data becomes essential. Show that with the Ctrix workshifting solution:Key Points:People can easily share files with anyone inside or outside their organization and sync files across all of their devices so people have the information they need no matter where they’re working. Transition: Explain that the next essential component is one of the most underestimated benefits of workshifting done right.
  9. Intro: That’s where desktop and app virtualization come into play. With the Citrix BYOD solution, this means:Key Points:IT can transform any corporate application—including Windows, web and SaaS apps—as well as complete desktops into an on-demand service available on any device. The solution lets you use any combination of desktop and application delivery approaches to support every type of worker through a single point of control.Illustration/Anecdotes/Proof: Insert stats from studies showing that orgs that have desktop and app virtualization feel more confident about BYOD and security)Transition: But it also needs to be easy for the user…as easy, if not easier, than what they have today.
  10. Intro: At Citrix, we believe in a world where people can work or play from anywhere. Key Points: We added the word play a few year’s back because we knew that something profound was taking place. Employees were taking control of their own IT. People were beginning to bring their personal devices into the workplace – and you know what – these brave, young digital natives expected them all to work on day one. At Citrix, we couldn’t agree more - Everyone should be able to work whenever and wherever they want on whatever device they choose. Anecdotes/Proof Points: At this point, weave in a personal story about your experience with digital natives – whether your kids, someone at work, etc and how the expectations have influenced business.Transition: Unfortunately, we live in a crazy world.
  11. Intro: Follow-Me Data is the way. With the Citrix BYOD solution: Key Points:People can securely share files with anyone inside or outside their organizationThey can also sync files across all of their devices. And IT can deploy comprehensive usage policies and remotely wipe data from devices so that confidential business information is secured, even if a device is lost or stolen, regardless of whether that device was a corporate or personal asset. Access control, auditing and reporting help control unauthorized or inappropriate file access.Illustration/Anecdotes/Proof: Imagine what could happen if you didn’t have secure follow-me data…If one of those BYOD devices were lost and it had sensitive data, how much risk could your organization face?Transition: But security needs to be much broader than that…
  12. Intro: I hope this helped you learn a bit more about Citrix and our belief that IT services can be delivered with greater security and agilityTransition: Not only creating more business value..
  13. What we need is a solution that enables an entire organization to “go virtual” – that means increased flexibility of device, location, network, and more, all optimized for different roles within the organization. All these different roles, from a task based retail worker to an on-the-go executive, have different requirements. In order to “go virtual,” the solution must be flexible enough to meet these different needs.
  14. From a hosted perspective, FlexCast enables XD4 to take advantage of shared desktops (terminal services based) for the best possible server utilization, VM-based desktops on any hypervisor for personalized Win7/Vista/XP experience, or Blade-based PCs for 3D graphics and heavy compute load.
  15. Intro: And that’s cloud services. Key Points:Cloud services solutions are all about enabling IT transformations in the broader sense.Transition: Let’s dig a bit deeper into those concepts.
  16. Intro: There are four critical cloud services solutions:Key Points:These include a unified storefront that creates a single point of access &amp; control for all apps and data—SaaS, web, mobile, and Windows. Our market leading desktop virtualization solution enables IT to transform Windows desktops and apps into Windows-as-a-Service clouds. Our enterprise cloud networking solution enables the delivery of all apps and services with high performance, security, and availability. And finally, our cloud convergence solution enables any enterprise or service provider to leverage infinite scale and flexibility across both private and public clouds. Transition: Now one of the cool things about all 7 of these solutions is that each are comprised of industry-leading products and services from both Citrix and our global network of business partners.
  17. For users with new endpoints, a need for local PC performance, or situations where budget does not allow for Data Center server investments, FlexCast can deliver an entire desktop via Desktop Streaming. This allows IT to manage a single OS image while having run locally on a more powerful endpoint. Apps are delivered to any endpoint using app virtualization. The apps can run as a hosted model, allowing access when online or can be streamed to the endpoint, enabling the app to run on the machine when it is offline WITHOUT the need to ever install the app.
  18. In 2010, XenClient will become available from Citrix. This solution will allow PCs to support both a personal desktop environment and a corporate desktop environment at the same time. This means a user can mix personal apps and desktop experience with access to corporate apps in a totally secure fashion. Both personal and office desktops can be made available while offline, with the corporate desktop under full control of IT. For example, if preferred, office desktop may expire if user doesn’t connect into corporate network for more than a few days without impacting the personal desktop.Features:Bare metal performanceMultiple concurrent VMsSecure partitionedOnline &amp; Offline access
  19. From a virtual desktop infrastructure perspective, we wanted to have the ability to support multiple different desktop hosting infrastructures. So, customers will find that we are agnostic as related to where you put your desktop stack. We want to allow the brokering mechanism to control desktops whether those desktops are running on a VM infrastructure or not and interact with them.In XenDesktop 4, we have full integration for management of desktops running on virtual machines from XenServer, MS Hyper-V and VMware VI3 (From a hosting infrastructure perspective, HP Integrated XenServer is obviously the VM infrastructure of choice).We also have support for desktop blades out of the gate, but we don’t yet provide for integration to blade management infrastructure (for things like power management), but that will come over time.Integration that we have to the various vm infrastructures will support start, suspend, resume, shutdown…all the things you’d expect.There is an SDK coming that will enable you to customize the interaction between the broker and the hosting infrastructure more extensively.We do support traditional PCs…for us there is no difference between traditional PCs and a blade.
  20. Intro:At Citrix, we know first-hand the benefits that come from embracing BYOD—not only because of our clients’ experience but also because we’ve done it for ourselves. As was reported in the January 4, 2012 edition of Financial Times online, Citrix launched a limited BYOD initiative three years ago and we’ve already achieved the long-term goals that were set out at the time. Key Points:We were looking to lower our IT and business costs And, like other growing businesses, we also need to attract the right employees and help them work with efficiency and flexibility. It is working for us. We have already hit our targeted cost savings of 20%, even while our company has been growing at an exponential rate. A few years ago it would have been unthinkable to grow in locations and employees while cutting IT costs. Today it’s possible. And we’ve done this while offering complete choice, which we’ve found to drive productivity. Within Citrix, 46% of people taking part in the program have selected Macs.And now, we’re seeing the soft benefits as well, with Citrix named among “Top 50 Best Places to Work” in 2011.Illustration/Anecdotes/Proof: (Weave in some personal stories about how the Citrix BYOD initiative has impacted you.)Transition: But it’s not just Citrix using our own solutions, customers around the world are doing so as well.
  21. We have been in this business a long time:Winframe 1995MetaFrame 1999Presentation Server 200?XenApp 200720 years of history…could feel like Back to the Future to some of us..but fundamentally the inherent value of on demand apps hasn’t changed, centralizing the apps and delivering them on demand increases your security and stability while decreasing the cost to deliver and manage, making your customers more profitable and giving them a competitive edge. All this raises your trusted advisor status with the customer.
  22. Intro: The challenge is to swim with the tide of consumerization, yet still protect and enable the business. Key Points:That is why 94% of organizations plan to put some form of a real BYO policy in place by mid-2013. They know they must adapt and come up with a strategy, because employees are doing it now, whether they like it or not.Illustration/Anecdotes/Proof: (Use examples of other customers you are working with that are developing BYOD strategies. Ex: “And we at Citrix are at the leading edge of this transition. I have 5 other customers in the finance industry in the Northeast that have BYOD initiatives underway….”)Transition: Considering the different starting points and business priorities we see with our clients, it’s clear there are multiple ways of tailoring the best BYOD solution.
  23. Intro: Starting with our mobile workstye solutions:Key Points: Our mobile workstyles solutions include a solution for some of IT’s most challenging customers, executives. Our executive mobility solution enables executives to work with people, data &amp; apps from the coolest devices – anywhere. Our BYOD solutions enables IT to embrace consumerization, empower employees and simplify ITAnd finally our workshifting solution enables the business to move work, cut costs and, amazingly, delight employees in the process. Transition: So let’s go into the cloud services solutions as well.
  24. Intro: But you know who could? The folks at Korea Telecom. Key Points:You see, the talented team at KT had a big challenge. They wanted to reduce their carbon footprint, secure corporate information access, save some money, and oh by the way arm their whole team with brand new iPads! Citrix engaged to help craft a solution and with the help of our solutions for mobile workstyles and cloud servicesAs a result, KT has now enabled 32,000 iPad users to securely access their network from anywhere, they’ve drastically lowered their costs and even launched their own external cloud, called the uCloud that beat the competition to the market with a solution that costs 40% less than the current market leader. Incredible.Transition: OK, let’s wrap-up.
  25. Intro: Take KLA Tencor, a Citrix innovation award winner. KLA Tencor supplies process-control and yield management solutions to the semiconductor industry and other microelectronics companies. Key Points:They set out to increase field engineer productivity, protect their intellectual property and increase their speed-to-market to build their competitive position.By providing users seamless access to desktops and apps with a secure-by design solution, they were able to achieve these goals and more from their BYOD initiative.They were able to reduce time to recovery for their field workers – from days to minutes, increasing client service and business response.They also improved product time to market while protecting IP, which as you might imagine is incredibly important in their business.All of this resulted in faster customer response and ultimately competitive advantage for their business.Transition: These are a few examples of BYOD initiatives in action, but there are many forms of BYOD.
  26. Intro: But also making your people happier and more productive. And we know how important this is for businesses in today’s world.Wrap-up: Thanks very much for your attention.
  27. On the mobile security side, when you integrate Citrix Receiver, XenDesktop and Access Gateway’s ICA Proxy capabilities you get the strongest datacenter protection available when users leverage ‘any mobile device anywhere’ to access their virtual desktops and apps. This slide illustrates what I’m talking about.Other virtual desktop and VPN solutions:Key Features:Full network tunnel to the data centerAccess to all but simple Web Apps requires a full VPN tunnelAccess to Windows or client server apps requires RDP or ICA over VPNMobile device storage typically available for saving data Issues:VPN tunnel can be hijacked by malwareRequires extensive Mobile Device Management software to control the deviceData leakage becomes and issueCitrix XenDesktop, Receiver and Access Gateway solution:Key Features:Proxy connection – never a direct connection to the data centerSSL-based strong encryptionMobile device memory is sandboxed from other appsLocal device storage is disabledBenefitsWindows and complex Web apps enabled day 1ICA tunnel cannot be hijacked by malwareData leak prevention is inherent in the architecture