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simplemail
         newsletters that simply work !




Monday, May 10, 2010
why simplemail ?

Monday, May 10, 2010
It Just Works !
         Emails are a great way to get in closer contact with
         customers. Information is delivered direct to your
         clients inbox, offering: #Better chance to view
         information than a print advertisement, and
         #Immediate information transfer which will save
         client time on site visits.
         You can personalize emails to suit the particular
         interests of that customer, instead of sending a
         generic brochure.
         You only pay for people you are actually sending to,
         targeting your desired market rather than
         dispersing to anyone and everyone.
         Email marketing is predicted to return an incredible
         $43.52 for every dollar spent. That’s a fantastic
         ratio.




Monday, May 10, 2010
You can measure
         it working.
         One of the frustrations with many marketing
         activities is that it can be very hard to tell what is
         working, and what is just costing money. When you
         conduct email marketing with a tool like simplemail,
         you can see very quickly what is working, and what
         is not.




Monday, May 10, 2010
Campaign Snapshots
         See how your email campaign has performed at a glance. Find
         out how many recipients opened your email, clicked a link,
         unsubscribed, forwarded your email to a friend and loads more.
Monday, May 10, 2010
Opens Over Time
         Our simplified Opens Over Time Report shows exactly who is checking out your
         email, how many times they’re doing it, and when they did it. You can get an
         overview for the life of the campaign or drill down all the way to minute by minute
         detail.
Monday, May 10, 2010
Recipient Activity
         Our recipient activity report lets you get down to some serious detail on your
         campaign. Easily see who opened, who clicked, who bounced and who
         unsubscribed. You can even search for a specific subscriber to see exactly what
         they did with your email.
Monday, May 10, 2010
Link Activity
         The Link Activity Report makes it very easy to see what your
         subscribers found most interesting, as well as who clicked and
         who did not.
Monday, May 10, 2010
Bounce Summary
         As well as automatically processing any bounced emails for you, we also tell you
         exactly why that subscriber bounced out of your list. Maybe we got an out of office
         reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your
         email and we’ll tell you why.
Monday, May 10, 2010
Compare Campaigns
         Easily compare any of your email campaign with each other. Is
         your open rate improving? Are you seeing less bounces over
         time?
Monday, May 10, 2010
It’s easy to
         manage.
         If you have tried email marketing in the past, you
         may have been overwhelmed by unsubscribe
         requests, or bounces coming back to you. Or you
         might have tried a system that was just not fun to
         use.
         We have something better - automated processes
         that handle all the tedious subscribing, makes sure
         people can get off the list when they want to, and
         keeps track of emails that bounce.
         How much time do you want to spend doing these
         things ?




Monday, May 10, 2010
Its flexible.
         Do you want to feature a different product each
         week, and offer special prices to frequent buyers?
         Maybe you have case studies of customers using
         your services, and can segment your lists to send
         to other potential customers in similar industries.
         Could you email customers who have been out of
         touch for a little while, and ask if they have any
         suggestions?
         Which way would you like to go ?




Monday, May 10, 2010
Quick Announcements
         Often called postcard emails, these are simple, brief announcements you might
         want to make; informing customers of a special offer, a popular new product or
         quick fire sale. These types of emails are typically restricted to a single call-to-
         action and should be easy for the recipient to scan in a few seconds.
Monday, May 10, 2010
Email Newsletters
         The primary purpose of an email newsletter is to build upon the relationship you have with your own customers. Of
         course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing
         relevant, useful content your subscribers might be interested in.
         Often the content isn’t directly related to your products either. For example, an online grocer might send a monthly
         newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips.

Monday, May 10, 2010
Catalog Emails
         A catalog based email is fairly self explanatory, being an
         electronic version of a print brochure listing particular products,
         with the primary goal to encourage customers to purchase.
Monday, May 10, 2010
Press Releases
         If you have a list of media contacts that have given you permission to contact them, email press
         releases can be a great way to attract news coverage. Of course, there are a number of services that
         can distribute your press releases to the media, but maintaining their own list of media contacts can be
         a great way for your client to send targeted, personalized press releases only to those contacts who will
         be interested.
Monday, May 10, 2010
Referrals
         For every signed on referrals we will give you a
         month of free campaign.
         Yes ! if you refer 12 clients you not only get free
         campaigns for the whole year but also a template
         customisation for free.
         Its our way of saying thank you !




Monday, May 10, 2010
What’s Next ?
         Send us an email at getstarted@simplebyte.net
         with “Newsletters” as subject line and you will be
         sending great looking newsletters within hours*.




         *Doesn’t include template customisation time which usually takes 5
         business days.




Monday, May 10, 2010

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Marketing Your Business by Email

  • 1. simplemail newsletters that simply work ! Monday, May 10, 2010
  • 3. It Just Works ! Emails are a great way to get in closer contact with customers. Information is delivered direct to your clients inbox, offering: #Better chance to view information than a print advertisement, and #Immediate information transfer which will save client time on site visits. You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure. You only pay for people you are actually sending to, targeting your desired market rather than dispersing to anyone and everyone. Email marketing is predicted to return an incredible $43.52 for every dollar spent. That’s a fantastic ratio. Monday, May 10, 2010
  • 4. You can measure it working. One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with a tool like simplemail, you can see very quickly what is working, and what is not. Monday, May 10, 2010
  • 5. Campaign Snapshots See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more. Monday, May 10, 2010
  • 6. Opens Over Time Our simplified Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail. Monday, May 10, 2010
  • 7. Recipient Activity Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email. Monday, May 10, 2010
  • 8. Link Activity The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not. Monday, May 10, 2010
  • 9. Bounce Summary As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your email and we’ll tell you why. Monday, May 10, 2010
  • 10. Compare Campaigns Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time? Monday, May 10, 2010
  • 11. It’s easy to manage. If you have tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to you. Or you might have tried a system that was just not fun to use. We have something better - automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce. How much time do you want to spend doing these things ? Monday, May 10, 2010
  • 12. Its flexible. Do you want to feature a different product each week, and offer special prices to frequent buyers? Maybe you have case studies of customers using your services, and can segment your lists to send to other potential customers in similar industries. Could you email customers who have been out of touch for a little while, and ask if they have any suggestions? Which way would you like to go ? Monday, May 10, 2010
  • 13. Quick Announcements Often called postcard emails, these are simple, brief announcements you might want to make; informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to- action and should be easy for the recipient to scan in a few seconds. Monday, May 10, 2010
  • 14. Email Newsletters The primary purpose of an email newsletter is to build upon the relationship you have with your own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in. Often the content isn’t directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips. Monday, May 10, 2010
  • 15. Catalog Emails A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. Monday, May 10, 2010
  • 16. Press Releases If you have a list of media contacts that have given you permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining their own list of media contacts can be a great way for your client to send targeted, personalized press releases only to those contacts who will be interested. Monday, May 10, 2010
  • 17. Referrals For every signed on referrals we will give you a month of free campaign. Yes ! if you refer 12 clients you not only get free campaigns for the whole year but also a template customisation for free. Its our way of saying thank you ! Monday, May 10, 2010
  • 18. What’s Next ? Send us an email at getstarted@simplebyte.net with “Newsletters” as subject line and you will be sending great looking newsletters within hours*. *Doesn’t include template customisation time which usually takes 5 business days. Monday, May 10, 2010