The HQ presentation for Mobile Monday #8 on M0nday 24

1. MoMo Bangkok
How „Mobile“
Transforms an Industry
Tomas Laboutka!
@tlaboutka!
!
CEO HotelQuickly!
hotelquickly.com

2. Flashback

3. Our parents..
8 months
4 months
Trip
First meeting !
with agent
t
Travel Agency sends
holiday catalogue
Flight & hotel confirmed
6 months

4. Pre - .com
Market dominated by!
Market attributes:!
•
Travel agents!
•
highly fragmented!
•
Whole sellers
•
very in-transparent

5. calls for.. DISRUPTION

6. Online Travel Agents (OTA)
❖
more offers than any traditional travel agency!
❖
transparent pricing / cheaper rates!
❖
easy selection of hotels with filters!
❖
objective reviews by travelers!
❖
less need to plan ahead

7. 2
race to scale!
—> M&A
1
best product!
—> IT
How to become a
successful OTA
best prices!
—> price pressure
4
stay top of mind!
—> marketing
3

8. 4. Price Pressure
❖
more transparency!
❖
little differentiation!
❖
pressure on hotel margins
calls for.. PROTECTION

9. Introduction of
Rate Parity Agreements
❖
protects hotel margins from OTA price war!
❖
enables everyone to offer the best price!
❖
differentiation by service rather than price advantages

11. Flashback

12. Our older siblings..
3 weeks
Trip
Reading reviews on
TripAdvisor, browsing blogs
t
Flight & hotel confirmed
…dominance by OTAs
6 weeks

13. pre .com
❖
Hotels in driver seat!
❖
Pricing dependent on production of travel agent
post .com
❖
OTAs in driver seat!
❖
Price fixing due to rate parity agreements

14. calls for.. DISRUPTION

15. Same-day booking apps
❖
location based!
increased relevance!
❖
non-crawlable!
no meta indexing!
❖
closed user group!
pricing flexibility!
❖
last minute
demand driven

16. Regained Flexibility
mobile
Apps
online
OTAs & own website
offline
Tours & packages
Full flexibility!
Low volume
Price fixing!
Big volume
Full flexibility!
Low volume

17. Present

18. Us..
3 days
Trip
t
Flight booked
same day
…fully flexible
Hotel booked

19. What’s in it for us?

20. -28% from the cheapest flash-deal online*
*full month avg. in Jan 2014

21. Q&A
To get 500 THB starting credit, !
enter MOMOBKK in your HotelQuickly app