2. About
• Created in 1968 as a part of International Publishing
Corporation Ltd which was set up in 1963.
• Distribution: Marketforce is the distribution and
marketing company which promotes all of IPC
Media’s magazines.

3. Subsidiary
Time Warner is a media
conglomerate which
specialises in Time Inc. is a magazine
film, television and subsidiary of Time
publications. This is Warner, it currently IPC Media is currently a
currently the 3rd largest publishes 130 titles subsidiary of Time Inc. and
company in the world in ranging from photography is wholly owned by them.
terms of revenue which IPC Media is split up into 3
to golf, and their wide With a publication field of core divisions each focusing
indicates towards its range of publications 66 magazines , reaching on a different target market:
influences on our media. increases their target 2/3rd of woman and 42% of
The company was set up in men, is it one of the largest IPC Inspire: A male
market and thus enforces
1990 when Time Inc. and publication companies in division, spanning from
their dominance of the
Warner Communications the UK. leisure to lifestyle magazines.
industry.
merged conglomerates to IPC Connect: This targets
produce one company. Mass Market women which
focuses on celebrity, beauty
and real-life.
IPC Southbank: This devotes
itself to Upmarket Women .
The magazines promoted in
this sector are fashion and
lifestyle.
All the subsidiaries display their origins
on their devoted website. This is to
promote the conglomerate.

4. IPC Southbank
IPC Southbank is created to cater for upper-class women of ABC1 stature. The division
aims to fulfil the key markets of lifestyle, fashion and home interest due to those being
the most predominant (and stereotypical) upper-class interests.
The NRS figures above show the primary readers to be almost 2/3rd upper-class which
shows their target consumer market to that of which they aim. The secondary
readership is also displayed in the NRS figures; C2DE account for 1/3rd which could be
accountable as an aspirations desire to be of ABC1 class.

5. IPC Connect
The IPC Connect has a collective readership of 51% of all mass-market
women(NRS Source) and have a further 2.4 million mass-market
women readers online.
The mass readership of magazines are primarily C123 women, which
Connect has set as its target market; this also leads the division to be to
largest of the company. The division has many key sectors varies vastly
in its type of magazine, celebrity, lifestyle, entertainment and fashion
being the most lucrative of magazines.

6. IPC Inspire -Male
This is the male division of the IPC Media brand which produces 38 magazines
which cover a wide range of interests and topics.
The general consumer aim is at an A, B social class, this promotes the idea of a high-
class magazine for upper-class people. This is reflected in the magazines
available, such as, Decanter, Country Life and Horse and Hound as these are primarily
activities for the richer of our society. Although, these magazines also have a
secondary audience which is attracted through the aspirational connotations for
lower social-classes. The division also targets those lesser off, generally of a C social
class, in the form of, NME and Nuts; this not only ensures the companies reaching of
all social classes but also targets the elusive young male audience which
are rarely approached.
The Audit Bureau of Circulation figures for January-June.
There are very limited lifestyle magazines aimed at young males, as seen on the
ABC figures. Nuts, has over 2/3rd of the readership, highlighting IPC Inspire’s
influence over the market.

7. Inspire
Inspire is aimed at the upmarket men
and thus the prices are on the
upper, high end of magazine prices
due to the target market being wealthy.
Connect
Connect is aimed at the mass-market woman, her
entertainment spend is generally going to be lower
than the higher classes so the magazines are
tailored to the spending habits of the target market.
Aimed at up-market women, the high
prices reflect this but there is also a
magazine on the medium price
range, this could be a reflection on
aspirational social classes so they can
afford the magazines of high classes too.