The document discusses how sensor-connected health ecosystems are ready for games to play a role. It outlines how crowdsourced data from consumer health sensors can help close the "reachability gap" between what levels of health are achievable versus actual outcomes. By linking measured health indicators and behaviors through games, crowds can help generate new health intelligence to accelerate strategies for improving lifestyles. The document calls on developers to create innovative mobile serious games that connect to next generation personal health records and networks of health sensors.

1. Games with Sensors 2011
Sensor Connected Health Eco-Systems:
Ready to Play.
www.gamesforhealth.org

2. Games, Sensors & PHRs :
Gameplay Meets Measurement
MD is currently the Chief Medical Officer at
PeaceHealth Laboratories, Springfield,
Oregon
Crowd based approaches to gathering
evidence-based health intelligence
Recent papers:
• “Empowering Healthcare Patients with Smart
Technology” (IEEE, July 2010)
Brigitte Piniewski, MD • “Nudging lifestyles for better health outcomes:
Chief Medical Officer crowdsourced data and persuasive technologies
PeaceHealth Laboratories
for behavior change” 9JRC-IPTS EUR 24785 EN –
2011.
www.gamesforhealth.org

3. Albert Einstein…
"We can't solve problems by using the same kind
”
of thinking we used when we created them. Not
everything that counts can be counted, and not
everything that can be counted counts.”
Reachability Connectivity
Management Crowd Gaming &
Systems Sourcing Engagement
Models
Disruptive Innovation
www.gamesforhealth.org

4. Limited PHR Consumer Adoption
www.gamesforhealth.org

5. Economics fail to advance at the pace of change;
Failure to predict or prevent the performance
reachability gap c es… n
a dva
n
tio
Good
a
erniz
mod
As Performance
Reachability
Assumptions Gap
Tsunami
Crow Poor Health
d Per
forma
nce e
Poor
rodes
Time = 1980’s
5
www.gamesforhealth.org

6. Reachability Gap
Malignant growth of Preventable Outcomes
Modernisation/
Health
n
tio a d s
is a r e
rn s p
de and
mo s
High
As sifie
n
i n te
3x
Cr
ow
dH
is
thr ealth
ea
ten Exp
ed res
/er
od sion
es
Low
1946 1980 Time
Growth in
less than
2x Five Decades
Baseline
Most Preventable Outcomes… Least Preventable
Outcomes…
www.gamesforhealth.org 6

7. Modern Crowd Health Landscape…
0 25 65 years Age
Wellness
Pre-Illness
60-80% Preventable
Illness
Crowd Achievable Health Death
Crowd Actual Health Outcomes
www.gamesforhealth.org

8. Modern Knowledge Engines
0 25 65
Age
Wellness
Crowd-accelerated
60-80% Lifestyle
Pre-Illness
Strategic Intelligence
Legacy Knowledge Systems
Illness
www.gamesforhealth.org

9. Crowd Data Lowering the Barriers to Participate
Community
Data Commons
Wireless Pulse Oximeter
PHR
Weighing Scale
Secure PHR
Wireless
Ultra Low Power
Ultra low cost
Blood Pressure Monitor
www.gamesforhealth.org

10. Crowd Sharing
Web sensors
Activity
Employers
Personalized motivational Interventions
Weight
Cloud Informatics Health
Coach
H-Pod Events, User Content,
Pulse rate &
Blood pressure Measured KPIs Health Payer
(Insurance)
+
Lab Draws
DM program
Consumers provider
Other device
Medical Lab
Analytic Engine
Other device Recommendation
Trainer / Nutritionist / Physicians
Other device
www.gamesforhealth.org

11. New Knowledge Paradigm
Historical data Continua Linked Relative Clinical
Lightly-instrumented Crowds
“Old stuff” Current per unit Relevance
co-occurrences
Malignant vs. Benign
Co-occurrences
www.gamesforhealth.org

12. Behavior Change via Game-Play
70% of Households Play Video & Social Games
Greater number of
40% 34 Average age of
Pervasive
women than boys gamers (playing for
under age 17 play YEARS ~12 years)
heads of households
Americans over the
50 play video 26% 42% play games on a
wireless device
games
Awareness
16% More
More engaged
improvement knowledgeable
in their
in adherence about care
treatment
plan
Journal of Pediatrics: A Video Game Improves Behavioral Outcomes in Adolescents and Young Adults With Cancer: A Randomized Trial, 2008
www.gamesforhealth.org

13. Key Takeaways
1. Consumers co-creators of health value
2. Social & connectivity are the only viable future
3. Meaningful Play – linking co-occurrences
“One cannot conceive of a crowdsourced systems
functionality in terms of releases and more than
a city has a release.”
www.gamesforhealth.org

14. GAMES WITH SENSORS 2011 - DEVELOPER CHALLENGE
Sensor connected health eco-systems are ready to play.
Join us to develop innovative mobile serious games with the
coming of age of health sensors connected to next generation
PHRs. For details about our Developer Challenge please
THE register at dev.commonsenses.com.
PERSONAL HEALTH
RECORD
GAME dev.commonsenses.com
www.gamesforhealth.org

15. Thank You!
www.gamesforhealth.org