Presentation keynote EBU TV Summit, Lucerne, 2010.

1. a guy, collecting single malts, is looking for story evangelists jean philip de tender general manager één, belgium

2. Leaflet EBU

3. www.76.be

4. emotions. understanding

6. market evolution: number of Flemish channels 1996 2010

7. Flanders: market shares (1996 – 2010)

9. how?

10. show real people.

12. webster: “ true to one’s own personality, spirit and character ”

16. a format is emotionless.

17. Family life?

28. authentic authenticity It’s about true laughter and true tears. It’s about being distinctive. It’s about optimism.

30. marshall mcluhan: “ the medium is the message.”

31. jean philip de tender: “ the medium is NOT the message.”

32. a story evangelist.

36. nine eleven

39. a story evangelist.