6. Ethical guidlines One is the idea of being genuinely sensitive to the feelings and needs of others. The other is practicing the Golden Rule: Treat others as you want to be treated by them.
7. If you are asked to violate your personal standards Educate or convert those around you to your point of view. Refuse Request reassignment Take the assignment---demonstrates team player, loyalty, trustworthiness---may lead to a promotion or raise.
8. Code of ethics pertinant to writers Accuracy---credibility Honest, Truth and Fairness—issue of misleading False or Misleading information—causes people to make bad decisions
14. Opinion formation and change Opinions, attitudes and beliefs: What is the difference? Temporal, fleeting and unstable. More stable and less likely to change. Very stable and resistant to change.
15. The nature of persuasion Learning process Power process Emotional process
16. Designs for persuasion Stimulus-Response – behavior modification Cognitive---think and reason Motivational—change an attitude to fulfill a need Social—background, social class and group norms Personality – each individual is unique
17. Steps in the persuasion process Presenting Attending Comprehending Yielding Retaining the New Position Acting
18. Typology of the steps in persuasion Devise a graphic for Harold Laswell’s Model of persuasion: Who says what—a source and a message Through what channel –a medium To whom—a public With what effect--- an effect
20. message Should you give one side or both sides? Which side should you give first? Should you make your conclusion explicit? Do fear techniques work? It is better to use emotional or factual arguments?
