1. Chapter 2: Writing for multimedia and the web Writing for Many Media

2. Writing for the Web Be accurate, check your facts Keep sentences short Use the lead sentence to explain clearly what the text will be about Use descriptive nouns and verbs Avoid adjectives and adverbs Choose each word carefully

3. Usability: Write to be Scanned Highlight key words Use headings Provide bulleted lists One idea per paragraph Begin each paragraph with conclusion Halve the word count

4. Know and respond to your users Define the readers of your portfolio What are their expectations? How will you address their expectations?

5. Homepage, navigation and links Describe your site’s purpose clearly and simply on the homepage Don’t put a lot of prose on the homepage For long pages, have a clickable list of page topics at the top of the page Write glosses to help navigation Use a consistent click style Make links in the body of the text descriptive

6. Displaying Information Present complex data in a table Keep information for comparison on the same page Set appropriate page lengths Place important information higher on the page Group information consistently Align items on a page Use appropriate line lengths, short lines, slow reader Limit page information Group related items

7. Label Navigation links should be descriptive

8. Blog Writing Tips Use descriptive title and headings Write clear, direct short sentences Get to the point Tone should be personal Link to outside sites Use keywords

9. Writing for Audio Write conversationally, the way people talk Write to be understood on the first listening Keep it simple Read all of your work out loud Write visually

10. Writing for Video Show don’t tell Have a clear grasp of your subject and the structure that you will use to portray it Consider chunking—short clips to develop interactivity Provide foreground or summary information before moving into a scene Develop characters Create a dramatic conflict of sorts Consider cost and time limitations