1. Tell the truth, tell it fast, tell it all

2.  Critical event or point of decision, which, if
not handled in an appropriate and timely
manner (or if not handled at all), may turn
into a disaster or catastrophe.
 Synonyms: crisis, crossroad, exigency,
head, juncture, pass

4.  What are current crisis situations that the city of
Montreal is facing today based on the previous
typology?
 Violent vs. Nonviolent and three levels: act of
nature, intentional and unintentional. Find a
crisis for each typology.
 Write down your answers in the comment box
below. (Yes, this is difficult---we are moving to
the first stage of the writing process—
brainstorming topics)

6.  Intervening in a developing situation before it
becomes a crisis.
Can you think of any issues that are
developing today in the city of Montreal---
that could become a crisis situation in the
future?Write down your ideas in the
comment box below before sharing them
with the class.

18.  Memos, television, commercials, social
media….

23.  Take detailed notes!
 Your job as a writer might be to create a
memo to circulate within the company
 After the meeting, issue a response to the
crisis.
 Spokesperson might talk to the broadcast
media
 Make sure to have your own video and
pictures for release to the public
 Continue to issue bulletins

32.  Invest in technology ahead of time.
Traditional media outlets will be
overwhelmed—phone lines and bandwidth
for your website—
 Have laptops, texting cellular phones,
expandable bandwidth available

33.  Affected
 Influentials
 Vocal
bystanders
 Determined
detractors

34.  Respond in a conversational tone on blogs,
podcasts, forums, video and social networks

35.  Prepare for social media responses to bubble
up into main stream journalism

36.  It’s about relationships, not disseminating
marketing information.

37.  Issue a statement—a clear and concise press
release
 Prepare for a mediaQ&A
 Provide employee communication
 Respond to regulatory agencies
 Prepare customer-service phone scripts

38.  Communicate
 Never lie
 Assist the people most affected by the crisis
 Communicate your concern about the victims
 Don’t appear defensive

39.  Don’t ramble
 Take reporters slowly through the issues
 Monitor media accounts
 Don’t engage in a legal battle with the media
 Prepare and repeat key points
 Stay with the crisis and follow up