1. Writing a Backgrounder and White Paper

2. WTO Agricultural Negotiations Backgrounder

3. Conduct an online search to find examples of Backgrounders Find a style that you would like to use as a model and take a screenshot and save the link. Post it to your website as a blog entry. The following pdf is a Backgrounder for the opera Otello by Giuseppe Verdi

4. Backgrounders are not all the same You will find that some are very complex and contain a great deal of information. Others are more down-to-earth and contain easily readable information. The following image of a backgrounder designed for the web its simple only in the sense that it condenses 5000 years of history.

5. Determine the Mood or Image that you want to convey If you are developing an Online Press Center, people other than the media are going to read your backgrounder. If you are developing a Press Kit to send to the media, you may want to get into more specific details and industry jargon. Source: The Write Market

6. Press Backgrounders Philips: Sense and Simplicity

7. What is a Backgrounder? It looks at a situation or problem in the present by considering its origins and implications for the future.

8. What is a White Paper? Resembles a research paper that takes a point of view and marshals evidence in support of the position taken.

9. Both Documents Are Ways to Form Responses to the Press What’s your position? No Comment won’t be good enough.

10. Companies Need to Be Prepared

11. When Do Companies Use Backgrounders? Serves as an information base to executives and employees Provides source material for campaign media kits Serves as a document to hand out to the media and public Can be used on a speech cirucuit

12. Research, Research and More Research

13. Always begin a backgrounder with a statement of the issue and why it is important Be precise and concise.

14. Provide Background Information

15. Examine the Current Situation

16. Discuss the Implications

17. Provide Documentation

18. The White Paper This document is designed to state a company’s position on an issue.

19. Stating the Issue without Dancing Around It

20. First, Provide Pertinent Background Information

21. Second, State the Issue

22. Support your position with facts and figures

23. Consider Both Sides

24. Consider the Public

25. Make Recommendations

26. Don’t Forget to Offer Alternatives

27. Format and Distribute

28. Consider Special Uses Lobbying Efforts Workshops Online presentations Op-eds

29. More Infomation Alliance for Rural Electrification http://www.ruralelec.org/245.0.html