How Booyah Online Advertising added 10,000 likers to the Vail Resorts Facebook page in one month.

1. Case Study: Adding 10,000+ Facebook likers in one month
Jamie Duklas – Director of Social Media
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2. Summary
Client:
Overview: Vail asked Booyah to increase its Facebook likers
using a combination of paid (Facebook advertising) and
organic liker growth strategies.
Goals: Vail was focused on growing specific target markets
amongst its likers where it currently had low totals. The overall
goals of this campaign were:
• Significantly increase Facebook liker total
• Help Vail come closer to being the #1 ski resort on Facebook (at #5
when we started)
• Target International Facebook profiles for the majority of these new likes
• Keep Facebook liker acquisition at under $1 per new liker
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3. Results
The results of this Facebook liker growth campaign included:
• Grew likers by 10,400+ in one month moving Vail from the #5 ski resort
on Facebook to #3
• 9,049 likers added directly from Facebook advertising
• Increased total Facebook page likers by 29%
• Final cost per liker gain from advertising was $0.90
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4. Strategic Execution
• Used targeted Facebook ads with clear copy
• Sent traffic to a custom landing tab with the Vail Mountain Facebook
page that had direct messaging to “like” Vail and the benefits for doing so
•Further increased likers organically by including a reveal tab. After liking
the page the tab changed and requested you share with your friends in
order to “make Vail Mountain the #1 Ski Resort on Facebook”
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5. Our work & our clients:
Social Mobile
Advertising
Media
Online
Shopping Search Display
SEO
Engines Paid
Email Marketing
Search
Local Creative
Map Paid
Optimization Shopping
Inclusion Services
Engines
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6. Connect with us:
Booyah Online Advertising
facebook.com/booyah
twitter.com/booyahagency
Jamie Duklas
twitter.com/jduklas
linkedin.com/in/jamieduklas
http://social-media-strategist.com/
slideshare.net/jduklas
Jamie Duklas | Director of Social Media | Booyah Online Advertising
11030 CirclePoint Road | Suite 350 | Westminster, CO 80020
ph: 303.345.6634 | fax: 303.345.6734 | booyahadvertising.com
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