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DivvyHQ™  Editorial Calendaring
Presented by Jayme Thomason, CEO
How to succeed in
content marketing:
•
 Get a content strategy. And fast.
• Give your marketing department the boot.
•
 Adopt a process that creates sustainability.
•
 Use the right tools.

                                    divvyhq.com   Plan. Divvy. Conquer.
The simplest content
strategy on earth.



               divvyhq.com   Plan. Divvy. Conquer.
The simplest content
strategy on earth.
•
 Who is your audience?




                           divvyhq.com   Plan. Divvy. Conquer.
The simplest content
strategy on earth.
•
 Who is your audience?
• What are you going to say (that matters)?




                                   divvyhq.com   Plan. Divvy. Conquer.
The simplest content
strategy on earth.
•
 Who is your audience?
• What are you going to say (that matters)?
•
 Where will you say it?



                                   divvyhq.com   Plan. Divvy. Conquer.
The simplest content
strategy on earth.
•
 Who is your audience?
• What are you going to say (that matters)?
•
 Where will you say it?
•
 How Often?

                                   divvyhq.com   Plan. Divvy. Conquer.
The simplest content
strategy on earth.
•
 Who is your audience?
• What are you going to say (that matters)?
•
 Where will you say it?
•
 How Often?
•
 Is it working?
                                   divvyhq.com   Plan. Divvy. Conquer.
How to succeed in
content marketing:
•
 Get a content strategy. And fast.
• Give your marketing department the boot.
•
 Adopt a process that creates sustainability.
•
 Use the right tools.

                                    divvyhq.com   Plan. Divvy. Conquer.
Welcome to
Journalism 101
Editorial Organizational Chart




                         divvyhq.com   Plan. Divvy. Conquer.
1. Newspaper Org. Chart
                                         Publisher / Editor




                                         Managing Editor




               Sec. Ed         Sec. Ed                        Sec. Ed                 Sec. Ed




    Content Producers/   Photo Editors                         Copy Editor                 Graphic Artist
        Reporters




                         Photo Editors




                                                                             divvyhq.com             Plan. Divvy. Conquer.
2. Corporation
                            CCO or Consultant




                           Content Owners/SME




                                 Editor




        Video    Proofing         Video          Photographer         Graphics




                                                           divvyhq.com          Plan. Divvy. Conquer.
2. Corporation
                            CCO or Consultant
                                                a.k.a. Dept. Heads




                           Content Owners/SME




                                 Editor




        Video    Proofing         Video          Photographer         Graphics




                                                           divvyhq.com          Plan. Divvy. Conquer.
2. Corporation
                                  CCO or Consultant
                                                      a.k.a. Dept. Heads




                                 Content Owners/SME

                Marcomm Mgr.
                PR Mgr.
                MKTG/PR Coord.

                                       Editor




        Video         Proofing          Video
                                       Writer         Photographer         Graphics




                                                                 divvyhq.com          Plan. Divvy. Conquer.
3. Small Biz

                      Editor
               (Outsource or Internal)




               Content Owners/SMEs




                  Creative/Writing
               (Outsource or Internal)




                                         divvyhq.com   Plan. Divvy. Conquer.
3. Small Biz                             a.k.a.
                                           CEO / Owner


                      Editor
               (Outsource or Internal)




               Content Owners/SMEs




                  Creative/Writing
               (Outsource or Internal)




                                                   divvyhq.com   Plan. Divvy. Conquer.
3. Small Biz                             a.k.a.
                                           CEO / Owner


                      Editor
               (Outsource or Internal)




                                              a.k.a. Dept. Heads



               Content Owners/SMEs




                  Creative/Writing
               (Outsource or Internal)




                                                    divvyhq.com    Plan. Divvy. Conquer.
4. Agency
                  Agency Head




            Senior Editor or Acct. Exec.




                    Client SMEs




                      Editor




             Creative / Editorial Team




                                           divvyhq.com   Plan. Divvy. Conquer.
How to succeed in
content marketing:
•
 Get a content strategy. And fast.
• Give your marketing department the boot.
•
 Adopt a process that creates sustainability.
•
 Use the right tools.

                                    divvyhq.com   Plan. Divvy. Conquer.
divvyhq.com   Plan. Divvy. Conquer.
divvyhq.com   Plan. Divvy. Conquer.
divvyhq.com   Plan. Divvy. Conquer.
Develop Your Process




              divvyhq.com   Plan. Divvy. Conquer.
How to succeed in
content marketing:
•
 Get a content strategy. And fast.
• Give your marketing department the boot.
•
 Adopt a process that creates sustainability.
•
 Use the right tools.

                                    divvyhq.com   Plan. Divvy. Conquer.
Your Content Marketing Toolbox
Divvyhq
spreadsheet-free editorial calendar application.               divvyhq.com

Inbound Writer
optimize every piece of content for maximum effectiveness.     inboundwriter.com

Hootsuite
manage multiple social media accounts for quick publishing.    hootsuite.com

Wordpress
powerful blogging platform and CMS.                             wordpress.org

Mail Chimp
best, most user-friendly email tool out there.                 mailchimp.com


                                                              divvyhq.com    Plan. Divvy. Conquer.
Contact Jayme
     jayme@divvyhq.com
     @jaymethomason
     linkedin.com/jaymethomason
     facebook.com/jayme.thomason



                       divvyhq.com   Plan. Divvy. Conquer.

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Divvy HQ at Content Marketing Retreat

  • 1. DivvyHQ™ Editorial Calendaring Presented by Jayme Thomason, CEO
  • 2. How to succeed in content marketing: • Get a content strategy. And fast. • Give your marketing department the boot. • Adopt a process that creates sustainability. • Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • 3. The simplest content strategy on earth. divvyhq.com Plan. Divvy. Conquer.
  • 4. The simplest content strategy on earth. • Who is your audience? divvyhq.com Plan. Divvy. Conquer.
  • 5. The simplest content strategy on earth. • Who is your audience? • What are you going to say (that matters)? divvyhq.com Plan. Divvy. Conquer.
  • 6. The simplest content strategy on earth. • Who is your audience? • What are you going to say (that matters)? • Where will you say it? divvyhq.com Plan. Divvy. Conquer.
  • 7. The simplest content strategy on earth. • Who is your audience? • What are you going to say (that matters)? • Where will you say it? • How Often? divvyhq.com Plan. Divvy. Conquer.
  • 8. The simplest content strategy on earth. • Who is your audience? • What are you going to say (that matters)? • Where will you say it? • How Often? • Is it working? divvyhq.com Plan. Divvy. Conquer.
  • 9. How to succeed in content marketing: • Get a content strategy. And fast. • Give your marketing department the boot. • Adopt a process that creates sustainability. • Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • 10. Welcome to Journalism 101 Editorial Organizational Chart divvyhq.com Plan. Divvy. Conquer.
  • 11. 1. Newspaper Org. Chart Publisher / Editor Managing Editor Sec. Ed Sec. Ed Sec. Ed Sec. Ed Content Producers/ Photo Editors Copy Editor Graphic Artist Reporters Photo Editors divvyhq.com Plan. Divvy. Conquer.
  • 12. 2. Corporation CCO or Consultant Content Owners/SME Editor Video Proofing Video Photographer Graphics divvyhq.com Plan. Divvy. Conquer.
  • 13. 2. Corporation CCO or Consultant a.k.a. Dept. Heads Content Owners/SME Editor Video Proofing Video Photographer Graphics divvyhq.com Plan. Divvy. Conquer.
  • 14. 2. Corporation CCO or Consultant a.k.a. Dept. Heads Content Owners/SME Marcomm Mgr. PR Mgr. MKTG/PR Coord. Editor Video Proofing Video Writer Photographer Graphics divvyhq.com Plan. Divvy. Conquer.
  • 15. 3. Small Biz Editor (Outsource or Internal) Content Owners/SMEs Creative/Writing (Outsource or Internal) divvyhq.com Plan. Divvy. Conquer.
  • 16. 3. Small Biz a.k.a. CEO / Owner Editor (Outsource or Internal) Content Owners/SMEs Creative/Writing (Outsource or Internal) divvyhq.com Plan. Divvy. Conquer.
  • 17. 3. Small Biz a.k.a. CEO / Owner Editor (Outsource or Internal) a.k.a. Dept. Heads Content Owners/SMEs Creative/Writing (Outsource or Internal) divvyhq.com Plan. Divvy. Conquer.
  • 18. 4. Agency Agency Head Senior Editor or Acct. Exec. Client SMEs Editor Creative / Editorial Team divvyhq.com Plan. Divvy. Conquer.
  • 19. How to succeed in content marketing: • Get a content strategy. And fast. • Give your marketing department the boot. • Adopt a process that creates sustainability. • Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • 20. divvyhq.com Plan. Divvy. Conquer.
  • 21. divvyhq.com Plan. Divvy. Conquer.
  • 22. divvyhq.com Plan. Divvy. Conquer.
  • 23. Develop Your Process divvyhq.com Plan. Divvy. Conquer.
  • 24. How to succeed in content marketing: • Get a content strategy. And fast. • Give your marketing department the boot. • Adopt a process that creates sustainability. • Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • 25. Your Content Marketing Toolbox Divvyhq spreadsheet-free editorial calendar application. divvyhq.com Inbound Writer optimize every piece of content for maximum effectiveness. inboundwriter.com Hootsuite manage multiple social media accounts for quick publishing. hootsuite.com Wordpress powerful blogging platform and CMS. wordpress.org Mail Chimp best, most user-friendly email tool out there. mailchimp.com divvyhq.com Plan. Divvy. Conquer.
  • 26. Contact Jayme jayme@divvyhq.com @jaymethomason linkedin.com/jaymethomason facebook.com/jayme.thomason divvyhq.com Plan. Divvy. Conquer.

Hinweis der Redaktion

  1. I’m about to give you the best piece of advice anyone is going to give you. It is going to totally simplify your life. And here it is: My advice to you if you want to be a successful content marketer is get rid of your Marketing Department.\n\nA few disclaimers: fumble words, go way off topic - cartoons, Nascar pee, accidentally flip you off. You’ve been warned.\n\nOne more thing you should know about me, total content nerd. Writing, Journalism, copywriting, totally obsessed with clients use content to build relationships. That’s what we’re going to talk about. Specifically, content planning and production process.\n
  2. Successful, 4 things before pen to paper.\n
  3. If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  4. If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  5. If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  6. If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  7. If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  8. Explain my opening statement. I didn’t mean firing people...well, maybe. But dev. CM mindset is only the 1st step in building a sustainable cm initiative.\nEmbrace pub concept to the point of changing structure, organize and hire depts.\nHow? Raise hands...Journalism degree.\n
  9. Take back to J101. Overview of a publishing organization.\n
  10. P/E: oversees all content. financial operations & health.\nME: Day to day op. Assignments, story ideas, deadlines.\nSE: Content for their sections (biz, sports, lifestyle), managing contrib.\nRep: Doers, pitch, dig facts, find angles, interview, produce content\nPE: Decide imagery\nPH: Capture essence in images\nCE: trained headlines, proof, grammar, facts\nGA: Layout\n\nWhat does this look like in your co?\n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  19. Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  20. Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  21. Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  22. Writer\nEditor\nManaging Editor/Client\nCopyediting, graphics, imagery\nFinal approval & Publish\nPromote content\n\nI know what you’re going to say, “Jayme, surely not every content item...we’ll never get anything published!”\nOK, so maybe not every piece...\nArgue, process is highly effective, creates sustainable effort, reason newspapers are daily, hell or high water. It works.\n
  23. The right tools will help you keep your process on track. Make sure they help you sustain your CM efforts. Mult, team members, a lot of content, you’ll need help. Here’s what we use.\n
  24. We used to use Excel spreadsheets to keep our editorial calendars. But as everyone in this room knows, spreadsheets are a big pain in the rear. Spreadsheets were made to keep track of money, not content production schedules. That’s why we built DivvyHQ. It’s a simple, more efficient way to manage content planning & production.\n\n\n
  25. Quick conclusion: mindset is great, but step 1. Look & act like pub. by getting a c strategy, getting rid & building your new ed team, using an ed cal to estab workflow & using right tools help get it all done. Thank you!\n