After investing years in the data warehouse, are you now supposed to start over? Nope. This session discusses how to leverage Hadoop and big data technologies to augment the data warehouse with new data, new capabilities and new business models.
THEME: Integrating with Existing EnterpriseBut, Big data is not an island. Oracle customers have a lot invested in their Oracle ecosystems. Their Oracle data warehouses contain valuable data that drive their analyses and insights. Oracle databases are also at the core of transaction systems and enterprise applications. Oracle BI is used to visualize this critical information - using dashboards, answers and mobile - and use these insights to make better decisions.We want to extend these applications to be able to leverage big data. In order to accomplish this, we need blazingly fast connections and simple access to data in Hadoop. Describe Big Data Connectors - 12TB/hour - automatic access to data in Hive. Off-line. On-line. Create queries that combine data in DB w/data in Hadoop.Entire stack is “big data enabled”. Exalytics - access data in Hive. Endeca - information discovery over data in Hadoop.
THEME: Integrating with Existing EnterpriseAnalyze all data in-placeAnalytics is critical - it’s oftentimes the reason you implement big data. And, with the big data platform - you are not limited to analyzing data samples - you can analyze all your data. Simpler algorithms on all your data have been proven to be easier to implement and frankly more effective than more complex algorithms over samples.Rich analytics in both Hadoop and the Oracle database. Explain…We now have ascaleable analytic platform:Database: Oracle Advanced Analytics: SQL & RHadoop: ORCH +
THEME: Integrating with Existing EnterpriseAnalyze all data in-placeAnalytics is critical - it’s oftentimes the reason you implement big data. And, with the big data platform - you are not limited to analyzing data samples - you can analyze all your data. Simpler algorithms on all your data have been proven to be easier to implement and frankly more effective than more complex algorithms over samples.Rich analytics in both Hadoop and the Oracle database. Explain…We now have ascaleable analytic platform:Database: Oracle Advanced Analytics: SQL & RHadoop: ORCH +
Company/BackgroundLeading source of intelligent information for the world’s businesses and professionalsWestlaw & Westlaw Next legal research used by more than 80% of Fortune 500 companies with revenues > $3BUsed by legal professionals to find and share specific points of law and search for topically-related commentaryChallenges/OpportunitiesNeeded better understanding of customer behavior in order to identify cross sell and upsell opportunitiesUnable to justify cost of collecting “low value” data into standard database platformSolutionBDA and NoSQL are being tested to support ingesting up to 50M events/sec to be processed and fed into Exadata EDW. Customer segmentation models drive recommendations. Return legal search results beyond customers’ current subscription. Automatic upsell additional subscriptions.Key ProductsOracle Big Data Appliance, Oracle Exadata, Oracle ExalyticsOracle Big Data Connectors, Oracle Advanced Analytics, Oracle Spatial & Graph, Oracle OLAPWhy OracleBDA price extremely competitive with DIYBDA/Exadata integration and performanceFuture PlansCentralized BDA IaaS for Thomson Reuters divisionsUnderstand/optimize web site usageUnderstand and visualize strength of connections between entities using network graphs