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WordPress Optimization
    Getting Visitors and Keeping Them



        Joost de Valk, OrangeValley - WordCamp NL 2009
Open Source                                        Theology
                           IBMS
SEO           WebKit
       Geek                  Marketeer
 CSS           WordPress      Speaker                          Blogger




       Online marketeer
                                  Joost de Valk, OrangeValley - WordCamp NL 2009
http://yoast.com/
              Joost de Valk, OrangeValley - WordCamp NL 2009
http://yoast.com/articles/wordpress-seo/
                          Joost de Valk, OrangeValley - WordCamp NL 2009
It starts with analytics
                   Joost de Valk, OrangeValley - WordCamp NL 2009
And speed & usability is more important too...
And then comes SEO
Please do ask your questions!
42
I’ll try to answer all of them
                     Joost de Valk, OrangeValley - WordCamp NL 2009
Analytics
A good “search” to start with
Tracking and fixing 404’s
Your site is a book!
Step #1: improve your load times
W3 Total Cache
• (WP) Smush It
• Puny PNG

        Crunch those images...
Step #2: make them read more!
Offer (Efficient) Related Posts
Internal Linking & Series of Posts
Tags, Categories & Custom Taxonomies
Step #3: make them come back
Step #4: engage them!
Ask for feedback & comments
How do you measure results?
(Google) Analytics:
- number of pageviews per visit
- new unique commenter
- comments
- submitted feedback forms

Email + FeedBurner subscriptions
Twitter followers
etc. etc. etc.
Where’s the SEO?
1. Fixing 404’s: good for SEO

2. Improving load times: good for SEO

3. Offerring related posts & increasing internal
   linking: good for SEO

4. Improving categorization: good for SEO

5. Improving discussion: good for SEO

                    Good for SEO
1. Pretty Perma links (/%postname%/)

2. Post Title - Blog Title

3. Using a properly coded theme

4. Read the article:
      http://yoast.com/articles/wordpress-seo/


                 4 more things to do
Press This on WebmasterRadio
Every Tuesday:
 2 PM Pacific
 5 PM Eastern
 10 PM GMT

Interviews with bloggers, developers
and marketeers, like:

  Mark Jaquith (WP Lead Developer)
  Vitaly Friedman (SmashingMagazine)
  Aaron Wall (SEOBook)

Search for “Press This” in iTunes and subscribe or go to
www.pressthis.com!
Feedback? Questions? Need help?

Email: joost@orangevalley.nl
Mobiel: 06 24 555 808
Twitter: @yoast




                      42

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WordCamp NL: Optimizing WordPress

Editor's Notes

  1. I work for OrangeValley, a company that develops WordPress websites but mostly helps it’s customers make more money.
  2. I blog on http://yoast.com/
  3. The good thing about presenting on WordCamp NL is that I don’t have to tell you about windmills and wooden shoes.
  4. So usually, I’d copy paste some slides...
  5. Be an obnoxious fat bastard and present it
  6. Go and do what I do best (that’s Dave Naylor on the left btw)
  7. There’s an issue though.
  8. Actually there’s 2...
  9. 1: It’s too early for beer
  10. Actually, I expect some of you will be yawning during this very presentation...
  11. So we need more coffee...
  12. Problem 2 is more serious. It’s this article.
  13. Who has read it? (Most people in the room turned out to have read it)
  14. Starting with SEO is like starting half way
  15. It starts with analytics
  16. And speed & usability is more important too...
  17. And then, and ONLY then, comes SEO
  18. Don’t be afraid to ask questions
  19. I’ll try to answer all of them, usually the answer is 42.
  20. Analytics
  21. Internal search: what are people searching for? Are they finding that? Can / should they expect that on your site?
  22. What 404 pages are people encountering? Fix them!!
  23. How much are people reading? How can we increase the time people spend on your site?
  24. Make your site load faster!!
  25. http://wordpress.org/extend/plugins/w3-total-cache/ Turned my blog from an Opel into a Ferrari (speed wise)
  26. Crunch your theme’s images, and auto crunch uploaded images. http://wordpress.org/extend/plugins/wp-smushit/ http://www.punypng.com/
  27. Make them read more!
  28. http://xavisys.com/2009/06/efficient-related-posts/
  29. http://justintadlock.com/archives/2009/06/09/series-wordpress-plugin Check your analytics: which pages are viewed most? Which pages and posts do you have related to that? Link them!!
  30. Through all these cool plugins we often forget how to use the superbly useful internal stuff in WordPress: Categories, Tags and custom taxonomies. Do your categories still match the blog you have today? http://yoast.com/wordpress/simple-taxonomies/
  31. We want to have them come back, so we make them subscribe! I prefer email, because of it’s high response.
  32. Engage them.
  33. http://yoast.com/out/gravityforms/ http://yoast.com/wordpress/comment-redirect/ <-- measure, measure!
  34. In everything I just said...
  35. + here’s a small checklist (on the next slide)