Conversation Optimization

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Joost de Valk

Presentation on how to optimize the conversation on your blog: 10 tips to get more comments

Business Technologie

Improve the conversation
on your blog

SMX Munich, April 2008

www.onetomarket.de www.joostdevalk.nl

Joost de Valk,
Search Strategist
Onetomarket

Arrogance, a blogger’s biggest enemy....

Markets are conversations.

Don’t talk to us as if you’ve forgotten how to speak.
Don’t make us feel small.
Remind us to be larger.
Get a little of that human touch.

You want us to pay? We want you to pay attention.

- Cluetrain Manifesto

To link to you, people need to:
know you, like you and trust you

You have to stand out, but stay connected

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