1. Improve the conversation
on your blog
SMX Munich, April 2008

2. www.onetomarket.de www.joostdevalk.nl
Joost de Valk,
Search Strategist
Onetomarket

3. Arrogance, a blogger’s biggest enemy....

4. Markets are conversations.
Don’t talk to us as if you’ve forgotten how to speak.
Don’t make us feel small.
Remind us to be larger.
Get a little of that human touch.
You want us to pay? We want you to pay attention.
- Cluetrain Manifesto

5. To link to you, people need to:
know you, like you and trust you

6. You have to stand out, but stay connected

7. Conversations create a ripple effect