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Marketo User Guide How To Example
- 1. HOW TO: Launch a Newsletter Across Time Zones
Quite a few studies and rules of thumb tell us that we should send email during certain
days and times for maximum open and click through rates. [studies]
Currently, Marketo does not support time zone or location based email delivery, so what
should a markter do?
There are three solutions you can implement:
Solution 1: Geographic Smart Lists and Choice Email with Wait Steps based on your
Marketoâs time zone.
Hereâs how this might look in Marketo:
Solution 2: Use Geographic or Time Zone Segmentations.
Solution 3: Use geographic Smart Lists and separate email campaigns.
Recommended Resources:
Share one or more links to your favorite resources or related examples.
Feel free to link to other resources, including Marketo Articles, Discussions,
LinkedIn, or even other demand generation firms as long as it is relevant and
illustrates the point. For the example above, you might also reference
Salesforce.com articles if there is a useful one.
© 2012 Josh Hill.