1. June 2011 Jason Darrah, Communications Social Media 101

5. Scope of Social Media use by City to collaborate within City use by City employees for personal use use by City to connect with citizens (people outside City org.) Enormous Potential. Contact Communications Guidelines developed with Web Office, Office of Public Involvement, IT, HR for CLT Being developed in Collaboration Strategy Use by councillors

13. http://theconversationprism.com/ New tools and sites daily… Many different uses… but the new paradigm of connections and interactions is here to stay

16. Different tools, different demographics Click below (in slide mode)

28. Go where your target is Communicate to audiences where they want to interact Jobs? Get others in an online community to answer questions for us

31. Social Media examples

34. Creating, sharing, rating content

36. Blog with Bob Dawson Bridge hassle 45 minutes av time!

40. Edmonton.ca Static, one-way information, mainly consistent over time, City organization, formal Transforming Edmonton Frequent updates, archival, tags, conversational, interactive, informal, sharing, rich links Complementary tools

41. Creating, sharing, rating content

42. Create content - Users generate content

46. Content collectors – RSS feed aggregators Vital for allowing “pull” of our information and helping viral sharing

47. Accessing Content remotely

48. Delivering content remotely

53. People connecting – Social Networking Sites

54. People reacting/critique – forums, ratings City makes first decision to relinquish control of the message in online community Objective: link Edmontonians around globe Positive unintended consequences

56. Public input – forums, surveys, etc

57. People creating (& collaborating) - wikis

63. Additional info (not in presentation): How to do it

76. Government 2.0 City of San Francisco Creates Shared Wiki Resource for Homeless Housing