1. EECS 441
Chia-Ling Chang

2. Products
The world spends 5 million hours on Angry
Birds per day!

3. Financials
• Revenue in 2010: $10 million
2011: $100 million
• 700 million downloads
• 25% are paid downloads
• 2/3 from app sales, 1/3 from advertising

4. History
• Founded in 2003
– Mikael Hed (CEO)
– Niklas Hed (COO)
– Peter Vesterbacka (CMO)
• 2009: Angry Birds released
– (app store opened in 2008)

5. What’s Hot?
• Rovio turned down $2 billion acquisition from Zynga
• “We Want To Be Bigger Than Disney”
• Acquired Kombo Animation Studio and Futuremark
Games Studio
• Cartoon series & full-length movie are coming

6. What’s New?
• New gravity features
• Partnership with NASA,
National Geographic
• No free version
– but with an Angry Birds Space Guide
• 10 million downloads in 3 days

7. Secret Sauce
• Simple, good sense of control
• Multiple platforms
• Not just a game, it’s a brand!
• Connections with fans

8. Prognosis
• Next Disney? Hmm…