B2B Online Marketing Roadmap - From $ 5 to $ 28 Million in 2 Years

InnoVitae’sInnoVitae’s
How To Get From Where YouHow To Get From Where You
Are, To Where You Want YourAre, To Where You Want Your
Business To Be OnlineBusiness To Be Online
Learn How Your Business Stacks Up Against Your
Competition & How To Become The Leader In Your Industry.

Learn How Your Business Stacks Against Your Competition
& How To Become The Leader In Your Industry.
SECTION 1 : DeclarationSECTION 1 : DeclarationSECTION 1 : DeclarationSECTION 1 : Declaration

OVERVIEW
Copyright 2016 – InnoVitae – All Rights Reserved
1.Declaration
2.Market Overview
3.Competitive Overview
4.Current Client Status
5.Client Strategies / Actions
6.Projected Results
7.Project Costs
8.Next Steps
9.References / Testimonials

Declaration:
Your Business Opportunity Online
Current Opportunity Delta Timeframe Lead Value
($/
Mo.)*
R.O.I. (%)
Leads / Mo.
Organic ~0 5,000 5,000 12-18 $ 258,700 645%
Paid 125 1,000 875 1-3 $ 51,740 431%
Traffic / Mo. 400 150,000 149,600 12-18
Rankings 12 17,000 16,988 12-18
This Presentation Provides You the Background, Analysis, Strategies, and
Roadmap To Produce These Results.
*Lead Value ($) / Mo. Based on Insurance Industry Lead Value of $ 51.74

Joe Conroy’s Background
• Software & Product Developer
• Sold Previous Company For 8 Figures
• SEO-SEM Expert
• Facebook Marketing Expert
• Retargeting Specialist
• Developed SEO Program With ANN’s
• Developed AMG Website & Social Media System
• Consulted for YouTube & Fortune 500 Companies

Video SEO Case Study Criteria
CASESTUDY

SECTION 2 : Market OverviewSECTION 2 : Market OverviewSECTION 2 : Market OverviewSECTION 2 : Market Overview

Market Overview
Current -5 Years + 5 Years Growth
Industry Insurance
Geo-Target United States
Client Size 1-5 Employees
Market Size ($) T.BD.
Traffic 6.6+ Million
Searches / Mo.
6.6+ Million
Searches / Mo.
6.6+ Million
Searches / Mo.
Flat
Keywords 10,000+ 6,000 15,000 9,000
This Presentation Provides You the Background, Analysis, Strategies, and Roadmap To
Produce These Results
B2B Insurance Leads

Market Overview:
Traffic Market Opportunity Graph

Market Overview:
Trend Analysis Graph

Market Overview:
High Value Keyword Opportunities

SECTION 3 : Competitive OverviewSECTION 3 : Competitive OverviewSECTION 3 : Competitive OverviewSECTION 3 : Competitive Overview

Competitive Overview
Traffic /
Month
Conversion
Rate
Leads /
Month
Lead Value ($ 51.74)
Insureon.com 100,000 5% 5,000 $ 258,700
Techinsurance.com 25,000 5% 1,250 $ 64,675
Hiscox.com 106,000 5% 5,300 $ 272,222
Embroker.com 2,200 5% 110 $ 5,700
CoverWallet.com 6,500 5% 325 $ 16,815
Internet Insurance
Group
400 5% 20 $ 1,035
Competitive Overview
*Adjust The Competition’s Values By the Same Amount You Do For Your Values To Get Actual.

Competitive Overview:
Insureon.com Traffic Source Profile

Insureon.com Traffic Source Profile
*Ad Placement Value Now $ 40,008

Insureon.com Paid Traffic Source Profile

Insureon.com Landing Page Profile

Insureon.com’s Competitors

Insureon.com’s Keywords

Insureon.com’s Top 100 Keywords

Insureon.com Comp. Compare

Link-Hub Analysis: SEO

SECTION 4 : Current Client StatusSECTION 4 : Current Client StatusSECTION 4 : Current Client StatusSECTION 4 : Current Client Status

Current Client Status:
Traffic Source Profile

Current Client Status:
Current List of Keywords Ranking in Google

SECTION 5 : Client Strategies / ActionsSECTION 5 : Client Strategies / ActionsSECTION 5 : Client Strategies / ActionsSECTION 5 : Client Strategies / Actions

Client Strategies
Digital
PR
Program
Search
Engine
Optimization
Social
Media
Strategy
InnoVitae Digital Content Marketing Strategy

Client Strategies / Actions:
1. On-Page SEO
2. Off-Page SEO
3. 3 Website Build Out
4. Landing Pages
5. Blogging
6. Email Marketing
7. Facebook / YouTube (Phase II)
8. Business Automation (Phase II)
9. Paid Advertising – Display 3rd
Party (Phase II)
10.Insurance B2B/C Leads (Phase II)
11.Authority Positioning (Phase II)
12.Linkedin Marketing (Phase II)
1. On-Page SEO
2. Off-Page SEO
3. 3 Website Build Out
4. Landing Pages
5. Blogging
6. Email Marketing
7. Facebook / YouTube (Phase II)
8. Business Automation (Phase II)
9. Paid Advertising – Display 3rd
Party (Phase II)
10.Insurance B2B/C Leads (Phase II)
11.Authority Positioning (Phase II)
12.Linkedin Marketing (Phase II)
SUMMARY

Client Strategies
Link-
Hubs +
Link
Profiles
Keywords Content
Benefit: Rankings + Traffic + Conversions
ON-PAGE
Search Engine
Optimization
OFF-PAGE
Search Engine
Optimization

SEO
InnoVitae Digital Content Marketing Strategy
ON-PAGE
Search Engine
Optimization
OFF-PAGE
Search Engine
Optimization

1-On-Page SEO
8 Primary On-Page SEO Areas
1. Titling (Posts + Images + Videos)
2. Keywords (Competitive + Live + Other)
3. Meta Data
4. Tags (Post + Images + Videos)
5. Images – EXIF Data Format Optimization
6. Webpage Interlinking
7. External Links
8. Data Micro-formatting (MicroSchema)
1. Titling (Posts + Images + Videos)
2. Keywords (Competitive + Live + Other)
3. Meta Data
4. Tags (Post + Images + Videos)
5. Images – EXIF Data Format Optimization
6. Webpage Interlinking
7. External Links
8. Data Micro-formatting (MicroSchema)

2-Off-Page SEO
Current Start /
Month
Plateau /
Month
1. Analyze, Categorize & Index Current Backlinks 18 315 2,110
2. Link-Hub Analysis 0 5 10
3. Private Blog Network (1st
Tier Backlinking) 0 15 50
4. Acceleron Marketing Group (AMG) Traffic 0 150 500
5. Clustered Neural Network Optimization Process 0 5 25
6. Business Citation Listings 8 25 100
7. Blog Comments 0 5 200
8. Authority Backlinks 0 25 200
9. Social Media 0 100 1,000
Off-Page SEO Summary of Tasks

2-Off-Page SEO
Current Backlink Profile

2-Off-Page SEO
Private Blog Network

2-Off-Page SEO
Acceleron Marketing Group (AMG)
1. Proprietary
2. 250,000 Apps Installed Around the World
3. Geo-Targeting Capable
4. Back Browse Capability
5. Deep Site Navigation
6. Variable Time-On-Site Capability
7. Social Media Integration
8. Multi-Tier Path Navigation
Benefit: Improves CTR + Indexing + Rankings

2-Off-Page SEO
Clustered Neural Network Backlinking
1. Proprietary
2. Employs Link-Hub Analysis
3. $ 100k To Develop
4. Derived From 10 Years of Technology Development
Benefit: Rankings

2-Off-Page SEO
Business Citation Listings
1. Database of 14,000+
2. Develop Up To 100 Profiles
3. High Page Rank Links
4. Trusted Sites
5. Great IP Address / Domain Diversity
6. Deep Linking Capability
Benefit: Rankings

2-Off-Page SEO
Blog Comments
1. Manual
2. Std. Blog Comments + Facebook Comments
3. Great Referral Traffic Source
4. Incorporate Competitive Blog Comment Profiles
Benefit: Rankings + Traffic

2-Off-Page SEO
Authority Backlinks
1. Manual
2. High Page Rank (5+)
3. Authority Sites (Microsoft, Adobe, MIT, etc.)
4. Variated Keyword Profiles
Benefit: Rankings

2-Off-Page SEO
Social Media Bookmarks
1. 5,000+ Private Sites
2. 50,000+ Community Sites
3. Authority Sites (Tumblr, Digg, Redditt, etc.)
4. Variated Keyword Bookmarks
Benefit: Rankings + Referral Traffic

(3)-Website Build Out
Site Architecture

Site Architecture – Google Keyword Planner

Site Architecture – Live Search

Site Architecture - Insureon

4-Landing Pages
Landing Pages Overview
Text
Opt-Ins
Format
Competition

4-Landing Pages
Text
Opt-Ins
Format
Competition
Insureon

4-Landing Pages
Text
Opt-Ins
Format
Insureon

4-Landing Pages
Video Sales Letter (VSL) Header
Text
Opt-Ins
Format
Competition
1. Increases
Conversions
2. I Provide Video
Production
3. Video Can Be Re-
Purposed For
Advertising
4. Video Works Well On
Mobile
5. Provides New
Medium For Brand
Awareness
1. Increases
Conversions
2. I Provide Video
Production
3. Video Can Be Re-
Purposed For
Advertising
4. Video Works Well On
Mobile
5. Provides New
Medium For Brand
Awareness
I have a few excellent video spokespersons we can use to produce these videos.

5-Blogging
Overview
Trends
Live
In-
House.
3rd
Party Sourcing
1. Avatar, Industry, & Competition Topics
2. 12 posts / month
3. 500 – 1,000 words / post
4. Includes Original, SEO’d Feature Image
5. On-Page SEO, Tagging
6. Post to Social Media Assets (e.g. Linkedin)
7. Post to Social Media Network
8. Post to Private Blog Network
Benefit: Conversions + Engagement

5-Blogging
Blogging Overview
Trends
Live
Search
In-
House.
3rd
Party Sourcing

5-Blogging
Avatar (Ideal IIG Customer)
Trends
In-
House.
How Does IIG Solve Their Problems?How Many Avatars Does IIG Have?

5-Blogging
Google Trends
Trends
Live
In-
House.
3rd
Party Sourcing

5-Blogging
Social Media
Trends
Live
In-
House.
3rd
Party Sourcing

5-Blogging
Elements of a Successful Blog Post
Trends
Live
In-
House.

5-Blogging
Elements of a Successful Blog Post
Trends
Live
In-
House.
Source: Buzzsumo; “5 Ways to Create Amazing Viral Headlines”

6-Email Marketing
Overview
1. Review All Past Email Marketing (Content + Designs)
2. Sign up to Competitor’s Email Marketing
3. Incorporate Blogging Based on Avatar
4. Develop Email Template Design
5. Segment List (Sold / Unsold)
6. Further Segment List via Product or Industry
7. Goal is to Dial-in on Audience
8. A/B Testing With Embedded Video / Timers / Animated Gifs

6-Email Marketing
Previous Work Samples

6-Email Marketing
Email Marketing Sequencing
1. Unsold sequence
2. Sold sequence (Educational – Customer Service / Website
Training
3. Avatar sequence
4. Brand sequence
5. Seinfeld sequence

7-Lead Tracking & ROI Analysis
Wicked Reports Overview
3rd
Party ROI Analysis
Know the precise ROI of every ad,
email, social post, and link...
automatically updated daily

Once “Phase I” is in place and producing results, we can
consider implementing Phase II. Phase II is capable of
doubling our leads.
SECTION 5 : Client Strategies (Phase II)SECTION 5 : Client Strategies (Phase II)SECTION 5 : Client Strategies (Phase II)SECTION 5 : Client Strategies (Phase II)

8-Facebook
Market Analysis - Opportunity

8-Facebook
Why Facebook?
1. Video View Cost Range = $ 0.005 to $ 0.10
2. Video View Is 1st
step in a 2-3 Step Conversion Sequence
3. Facebook Lead Ads; 2 Click Opt-In = $ 0.35 to $ 7.00 /
LEAD
4. Facebook Stores All Views & Interactions In a Database For
Retargeting
5. New Targeting Tools Available
6. I Have Developed Advanced Targeting Processes – We
Can Target Anybody
7. Everybody Is On Facebook

9-Business Automation
Overview
If You Are Using Above Consider SMB Automation
www.smbmarketingautomation.net

10-B2B/C Insurance Leads
Another Joint Venture of Mine Offers Insurance Leads
B2B/C Opportunity Insurance Agent / Biz Owner

11-Authority Positioning
Press & News Release System: 1,200 Sites
• The “Hero”
• Celebrity Tie-In
• Feel Good Story
• The “Prediction”
• Accomplishment
Overview

12-Linkedin Marketing
Linkedin Marketing Overview
LinkedIn Activities

SECTION 6 : Projected ResultsSECTION 6 : Projected ResultsSECTION 6 : Projected ResultsSECTION 6 : Projected Results

Projected Results
Current Opportunit
y
Delta Timeframe Lead Value
($/
Mo.)*
R.O.I. (%)
Leads / Mo.
Organic ~0 5,000 5,000 12-18 $ 258,700 645%
Paid (Phase II)
Traffic / Mo. 400 150,000 149,600 12-18
Rankings 12 17,000 16,988 12-18
PHASE I - Organic

Projected Results
Current Opportunit
y
Delta Timeframe Lead Value
($/
Mo.)*
R.O.I. (%)
Leads / Mo.
Organic(Phase I) ~0 5,000 5,000 12-18 $ 258,700 645%
Paid (Phase II)
Traffic / Mo. 400 150,000 149,600 12-18
Rankings 12 17,000 16,988 12-18
PHASE II – PAID

SECTION 7 : Project CostsSECTION 7 : Project CostsSECTION 7 : Project CostsSECTION 7 : Project Costs

Project Costs
Item Hours Timeframe Total Cost Notes
One-Time
Market Overview 15 1 Week $975 Provide Report
Market Analysis 25 1 Week $ 1,625 Provide Report
Setup of Systems 20 1 Week $ 1,300 (See Slide 37 For
Details)
3 Website Design/Build 360 16 Weeks $ 23,400 20-40 Pages Each
PHASE I

Project Costs
On-Going Work
On-Page SEO
Off-Page SEO
Blogging
Email Marketing
Reporting
Advising
Total 30 Per Week $ 1,950 $ 7,000 / Month
PHASE I – Cont’d

Project Costs
On-Going Work
Facebook Advertising Slides 70 -74
Business Automation Slide 75
Insurance B2B/C Lead
Management
Slide 76; Does not
include lead costs
Authority Positioning Slide 78
Linkedin Marketing Slide 79
Total 20 Per Week $ 1,300 $ 5,000 / Month
PHASE II

SECTION 8 : Next StepsSECTION 8 : Next StepsSECTION 8 : Next StepsSECTION 8 : Next Steps

Next Steps:
1.Complete Market Overview
2.Complete Market Analysis
3.Finalize Project Schedule / Budget
4.Begin Website Work
5.Begin On-Going Work
1.Complete Market Overview
2.Complete Market Analysis
3.Finalize Project Schedule / Budget
4.Begin Website Work
5.Begin On-Going Work
SUMMARY

Next Steps:
Project Schedule

SECTION 9 : References TestimonialsSECTION 9 : References TestimonialsSECTION 9 : References TestimonialsSECTION 9 : References Testimonials

Section 9: References & Testimonials
“Joe brings unmatched enthusiasm and energy to every
engagement. He exhibits a true investment in his clients and
seeks to optimize every opportunity for the client's benefit. In
addition to a vast knowledge around SEO marketing, Joe seeks
to optimize all areas of marketing whether PR, events,
webinars, videos, etc. He is further guided by a genuine care for
people and a warm personality, allowing him to quickly
ingratiate himself to others. Joe brings the charisma and attitude
that is so critical when considering outside expertise.”
Source- Linkedin.com
“Joe brings unmatched enthusiasm and energy to every
engagement. He exhibits a true investment in his clients and
seeks to optimize every opportunity for the client's benefit. In
addition to a vast knowledge around SEO marketing, Joe seeks
to optimize all areas of marketing whether PR, events,
webinars, videos, etc. He is further guided by a genuine care for
people and a warm personality, allowing him to quickly
ingratiate himself to others. Joe brings the charisma and attitude
that is so critical when considering outside expertise.”
Source- Linkedin.com
Kelley Brooks
Director of Marketing
ownCloud Software

“I hired Joe to be my “Online Marketing Pro, and he delivered.
He provided strategies and actions through email marketing,
SEO, Linkedin marketing, Google AdWords, press releases,
and website design. After 4 months, I hired him to be my Chief
Marketing Officer. I highly recommend Joe for any online
marketing position or initiative.”
Source- Email
“I hired Joe to be my “Online Marketing Pro, and he delivered.
He provided strategies and actions through email marketing,
SEO, Linkedin marketing, Google AdWords, press releases,
and website design. After 4 months, I hired him to be my Chief
Marketing Officer. I highly recommend Joe for any online
marketing position or initiative.”
Source- Email
O. Victor Lattanzi
Managing Director
Investment Capital
Group

“I have hired Joe Conroy for 2 businesses that I own(ed). I hired him first to
develop a website and then use his marketing to bring traffic and leads. Within a
couple of months our rankings in Google started coming up. And now, after
almost 3 years, the first website is still ranking well even though we stopped the
SEO program almost 18 months ago.
Joe also produced and ranked 6-8 videos for us. I was pleased with the quality
and these rankings, both in YouTube and Google These videos too are still
producing leads and positive comments 2+ years after being made for us.
Significantly due to the success of the first website and marketing, I sold this
company and started a new one in the real estate investment industry. With the
success of the first website and marketing, I would only consider Joe for this
work. In fact, I waited 3 months to allow his schedule to work with me again.
He finished the 2nd website at the very end of 2015 and now, the website and
video rankings are rising in the Google ranks too. I really love this website and the
videos. If you are in need of a website, or marketing for your small business, and
you want to get it right the first time, be sure to hire Joe Conroy. I would use no
one else.”
Source-OutSource.com
“I have hired Joe Conroy for 2 businesses that I own(ed). I hired him first to
develop a website and then use his marketing to bring traffic and leads. Within a
couple of months our rankings in Google started coming up. And now, after
almost 3 years, the first website is still ranking well even though we stopped the
SEO program almost 18 months ago.
Joe also produced and ranked 6-8 videos for us. I was pleased with the quality
and these rankings, both in YouTube and Google These videos too are still
producing leads and positive comments 2+ years after being made for us.
Significantly due to the success of the first website and marketing, I sold this
company and started a new one in the real estate investment industry. With the
success of the first website and marketing, I would only consider Joe for this
work. In fact, I waited 3 months to allow his schedule to work with me again.
He finished the 2nd website at the very end of 2015 and now, the website and
video rankings are rising in the Google ranks too. I really love this website and the
videos. If you are in need of a website, or marketing for your small business, and
you want to get it right the first time, be sure to hire Joe Conroy. I would use no
one else.”
Source-OutSource.com
Robert LeBlanc
President
The LeBlanc Group

“Over the past few months, InnoVitae has been instrumental in
bringing my consulting business lead generation and online
marketing to a new level. Their SEO expertise is always on
point, keeping up with the latest search trends, and has
consistently placed us in the top 5 search results in Google.
Our visibility rate went from 11 to 34% and we are getting very
strong leads and conversion rates. Joseph at InnoVitae is a
SEO expert, very proactive, takes initiative, and always give us
just the right advice to push our results to the next level.”
Source-Linkedin.com
“Over the past few months, InnoVitae has been instrumental in
bringing my consulting business lead generation and online
marketing to a new level. Their SEO expertise is always on
point, keeping up with the latest search trends, and has
consistently placed us in the top 5 search results in Google.
Our visibility rate went from 11 to 34% and we are getting very
strong leads and conversion rates. Joseph at InnoVitae is a
SEO expert, very proactive, takes initiative, and always give us
just the right advice to push our results to the next level.”
Source-Linkedin.comDimitry Khodarenok
Marketing & Business
Analyst
Automotive

“Joseph is a person with great proficiency and deep experience
of solutions. He is a self-motivated and wise person but also an
inspiring perfectionist. Creative strategist with great
interpersonal skills.
Customer focused and honest team player. If you ever need
someone to deliver under pressure, no slip-ups, just results,
Joseph is your go-to person!”
Source-Linkedin.com
“Joseph is a person with great proficiency and deep experience
of solutions. He is a self-motivated and wise person but also an
inspiring perfectionist. Creative strategist with great
interpersonal skills.
Customer focused and honest team player. If you ever need
someone to deliver under pressure, no slip-ups, just results,
Joseph is your go-to person!”
Source-Linkedin.comJames Krachinski
Corporate Training
Manager
GE Power & Water

B2B Online Marketing Roadmap - From $ 5 to $ 28 Million in 2 Years

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