Hi5 en Peru - Presentación Michael Trigg

La Evolución de las Redes Sociales Michael Trigg 26 de septiembre 2009

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

hi5 is a Top Web Site in the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore, June 2009. #1 #11 Top 100 Worldwide Sites Ranked by Page Views Total Annual Page Views (Millions) #35 #24 #40 #58 #76

Latest Chapter in Battle for Users’ Attention Communication and Connection Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IM Social Networking Web Mail Portals

Social Networking Use is Exploding Monthly Unique Visitors (000) Source: comScore and Company Estimates. ,[object Object],[object Object]

hi5 Evolution ,[object Object],[object Object],Major Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],60M 38.3 23.9 19.2 16.3 2.0 0.0 Monthly Uniques Visitors (M) 1 2003 2004 2005 2006 2007 2008 2009 1. Source: comScore and internal estimates 10M Gamers 18M Social Entertainment Users

Targeting the Spanish-Language Market Source: Internet World Stats, Nov ‘07 Millions of Users ,[object Object],[object Object],[object Object],[object Object],Worldwide Internet Users by Language

Early Growth Due to Localization English Español Português Français Italiano Ελληνικά Русский 中文 Deutsch Nederlands Türkçe Română 日本語 ภาษาไทย Polski Over 50 Languages and Dialects Worldwide

Serving a Diverse Global Audience Asia/Pac 16.2M LatAm 16.4M ME/Africa 5.0M North Am 5.5M Europe 16.4M ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore, July 2009 Source: Internal, July 2009

hi5 in Peru ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Age/Gender Distribution Geographic Distribution Country Partner

How Will Social Networking Evolve? Social Entertainment Communication Entertainment Different Use Cases

Different Life Stages = Different Uses Age 5-14 15-24 24+ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience Psychographics Highly Engaged in Social Entertainment Activities Gaming Dating Entertainment Shopping Source: US Nielsen @Plan Spring 2009

Adding Games to the Social Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adding Video to the Social Experience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Business Models Source: Piper Jaffrey, September 2008. Advertising 1 Direct User Payments 2

Premium Creative + Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+

Social Networks Drive Word of Mouth Branded Gifts Joining Communities Uploading Photos Posting Comments Installing Applications Branded Skins

Building a Virtual Economy ,[object Object],[object Object],[object Object],[object Object],hi5 Coins Virtual Currency Virtual gifts store Premium games Paid Features

The New hi5 Interact Meet Play Watch Create Give Buy

[object Object],[object Object],Enhancing Fidelity and Interactivity Overview Source: comScore, November 2008. stars

Top Tips for Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top Marketer Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Michael Trigg Vice President, Marketing hi5 Networks, Inc. Email: [email_address] hi5: http://mikemenlo.hi5.com Blog: http://hi5networks.com/blog/ Twitter: http:// twitter.com/mike_trigg

Hi5 en Peru - Presentación Michael Trigg

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Hi5 en Peru - Presentación Michael Trigg