Assistant: Marika Pietilä Marika Pietilä marika@aaltovg.com marika@aaltovg.com 20 17.3.2011

1. Startup Sauna
Building world-class start-ups
Aalto Venture Garage
Ville Simola

2. Key success factors

3. Key Success Factors
Culture of venturing from grass roots: Aaltoes,
meaning that we have best
students
and researchers interested to
a) start b) work on startups

4. Key Success Factors
Ideas and teams coming not only from Aalto
or rest of Finland but from whole
Baltics and Nordics: only way to get
good enough people and ideas

5. Key Success Factors
experienced serial
entrepreneurs with international
success and failures as coaches to work
with the selected startups from
very beginning: our coaches

6. Key Success Factors
Exposure for the best startups
to real markets, competitors, investors
and specially to culture of doing business: 3- 4
months in the valley, in future Israel and china

7. Startup Sauna

8. The Concept
General
• Development concept with intensive work-out sessions and active coaching
• Duration 6 weeks for Startup Sauna including remote sessions, 1 day for the
local Startup Sauna warmups
• Executed with the mix of AVG coaches and local/regional certified coaches
• Intense Business Development, not just education
Goal
• To create a launch-pad for new start-ups aiming for global high-growth
• To bring together all parties needed (VC´s, entrepreneurs, scientists and
corporations) to produce new ground-breaking innovations
Certified Coach Profile
• Successful execution of one or more high-growth start-ups
• Raised more than 10 M€ of VC funding or executed an 5x -exit
8 02.01.08

9. The Process
Dealflow Potential Business Market Access
Generation Evaluation Launch
GROWTH-ORIENTED BUSINESS BUILDER
ACTIVATION ANALYSIS DEVELOPMENT ACCESS
TTO´s StartUp Sauna The Startup Sauna Startup Sauna
ES´s (1 day) Intense Global
(6 weeks) (3-6 months)
Activation for the Business Potential Growth Preparation Growth execution
ecosystem Analysis • Initial funding • 3-6 months
• Active Promotion • Executed regionally • Market Entry • Intensive cooperation
of Growth (rapid analysis and • Business Model with STVP and other
Entrepreneurship development) • Team partners TBD
• Events (Aalto ES • Focus on market Transformation • Remote periods (e.g.
Fair, Garage 48 potential and access • International in Silicon Valley) with
etc.) • Pitching Competition networks intensive market
• Promotion and PR • Best teams to The penetration
Helsinki

10. The Value Creation
Concept Idea Growth Early
Idea
Development Commercialization Enablement Growth
DEVELOPMENT PROCESS 18-36 months
ACTIVATION INNOVATION ENTHUSIASM ACCELERATION INVESTMENT
Univer- The local AVG Vigos VC´s
sity ES´s Startup Saunas The Startup Sauna (12-24 months)
(1 day) (6 weeks)
Idea management Business Potential Business building and Growth Preparation Growth execution
• Innovation Analysis development • Initial funding • Seed and growth
disclosure • “Venture Cups” • 2 annually • Market Entry funding
management as regionally (rapid • Customer exposure • Team • Market Access
required by the law analysis and • Team Building Transformation • VC business model
• Fostering the development) • Business model(s) • International
growth business • Focus on market • Cooperation with networks
ecosystem potential and FFI (LTO)
• New programs for access • Partners (STVP etc)
growth • Team analysis and used for
entrepreneurship competence gaps international
education and market access
research

11. Warmup events

12. Hub of the Baltic Region
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13. The Startup Sauna
Cities and Schedules
Finland The Baltic Rim
• Turku 16.3.2011 • St Petersburg 4.4.2011
• Oulu 23.3.2011 • Moscow 6.4.2011
• Tampere 24.3.2011 • Stockholm 8.4.2011
• Helsinki/Espoo 12.4.2011 • Riga 15.4.2011
The Start-Up Sauna Intense 2.5-17.6
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14. Startup Sauna warmup schedule
Time Topic Hosted By
10.00 Welcome Ville Simola, AVG
10.15 Introduction to Startup Sauna: What is takes Juha Ruohonen, AVG
to build a great start-up
11.00 Networking Break
11.15 First pitches and feedback from coaches Teams and Coaches
12.15 Lunch Break
13.15 One-to-one with the coaches Teams and Coaches
16.00 Final Pitches Teams
17.00 Winners and networking Ville Simola, AVG
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15. Startup Sauna Intensive

16. The Startup Sauna
Intensive
Business Customer Business Expansion
Concept Exposure Potential Plan
Value Iteration Iteration Iteration
Bus Model
Demo Day
Customer
Customer
Potential
Business
Business
Feedback
Feedback
Value
Solution
Visit
Market Business
Problem Intro
Info Concept
Week 1 Week 2-3 Week 4 Week 5-6
Definition of the Customer Exposure Business Potential Expansion Plan
business concept • Intro to prospects Analysis • Business Concept
• Customer problem • Feedback analysis • Market Info Finalization
or market challenge • Business concept • Remote Period / • Feedback from the
• Solution description iteration business visits market
• Value generation • Value proposal • Business concept • Business concept
and monetization definition iteration iteration
• Business model and • Business • Key Financials and
resourcing Potential Analysis funding plan
• Demo Day

17. Working Mode
• Intensive
• 2-3 sessions per week, occasional week-end
• Customer exposure
• One-to-one with coaches
• Lots of pitching
• Team effort
• Execution
• Demo Day
• And lots of fun!

18. What do the teams get?
• Concept
Presentation
• Executive
Summary
• Financial Model
• New Ideas
• New Concepts
• New Partners
• Team
• Network
• International
• What it takes!
• Advise
• Insight
• Views
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19. Have Faith!
Chutzpah (ISR) SISU (FIN)
“Gall, brazen nerve, effrontery, “Special strength and stubborn
incredible guts, presumption determination to continue and
plus arrogance such as no overcome in the moment of
other word or language can do adversity. It's a combination of
justice” stamina, courage, and
obstinacy held in reserve for
hard times.”
19 17.3.2011

20. Contacts
Ville Simola Juha Ruohonen
ville@aaltovg.com juha@aaltovg.com
+358 44 070 0520 +358 40 3511892
www.aaltovg.com www.aaltovg.com