This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.

1. Media Literacy: How The Alcohol Industry Targets Consumers Heather Markonich & Julia Charvat Ohio County Substance Abuse Prevention Coalition

3. The Four P’s of Marketing

12. Cost of Commercial Spots $650,000 to $700,00 $400,000 $350,000 Cost of all 3: $1.4 million dollars 2005-2006 Prime Time TV Season 30 Sec Ad Rates: http://www.frankwbaker.com/2005-2006_ad_rates.htm

14. NAME THIS BRAND?

15. NAME THIS BRAND?

16. NAME THIS BRAND?

17. NAME THIS BRAND?

18. NAME THIS BRAND?

19. What AREN’T They Telling You? The Starbucks Venti (20 oz.) Caffè Mocha is like a Quarter Pounder with Cheese in a cup - 450 calories and 13 grams of bad fat. There was a big stink about Joe Camel in the 1990’s as more kids recognized Camel's cartoon (advertising cigarettes) than could ID Mickey Mouse. Kellogg’s Frosted Flakes were once called “SUGAR FROSTED FLAKES” for a reason – this brand of cereal is extremely high in fructose corn syrup, and helps lead to diabetes and obesity. NIKE = Child Labor in India

26. Who are these ads targeting? Are there stereotypes here?

27. Who are these ad targeting? Are there stereotypes here?

28. Who are these ads targeting? What are they trying to say about people who drink liquor?

29. Who are these ads targeting? Is there a stereotype here?

30. Who is this ad targeting? Is there a stereotype here? Note: the women in this ad is half clothed only (men like to see women unclothed – “expect everything” tops off the message that…)

32. Who are these ads targeting? Is there a stereotype here?

33. When are they saying you should drink alcohol?

34. When are they saying you should drink alcohol?

35. When & Where are they encouraging alcohol use?

38. It Can Happen: Prevention is the Key

39. Choose Your Own Path: Avoid Pressures, Know the Consequences