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Evolving Web
Evolving Ourselves

Masaya Mori


                     1
Introduction
•   森 正弥 (もり まさや)
•   Twitter: @emasha (http://twitter.com/emasha)

•   職掌
    – 研究開発組織の推進・統括
    – IT 戦略の企画・実行

•   前職はコンサルタント
•   製造業・官公庁にて、
    –   IT 戦略立案、基幹系システム構築等を担当




                                                   2
Rakuten Institute of Technology

                  Strategic R&D organization for Rakuten group

                     Concept                                   Tokyo & NY

                 More Than Web
 - Your great reality through emerging technologies -

                      Mission
Turning emerging and growing new technology seeds
        into new business/service opportunities
to enrich the internet life (& real life) all over the world

                                                                            3
Reality application
•Naturally, RIT is researching on iPad & AR.
•New collaborative UI & application for a
 social shopping and entertainment.

  iPad collaborative application               AR HITOKE




                                                           4
Today’s theme




            5
Evolving Web, Evolving Ourselves
偉大な個人
Douglas Engelbart




                7
The change of our vision
   From 1960                  From 1990 to 2000
   Up to now                     The future

Douglas Engelbart       Mark Weiser    David Gelernter




Douglas Engelbart predicted the evolution
precisely for over 40 years, and we have
lived in line with it.
Now, the new world of computer, network,
and our intelligence is beginning beyond his
imagination.
                                                     8
Here, There and Us.




                  9
What’s going on.




                                                 Cloud
      Ambient

                               EcoSystem
•It’s changing while client
 side, server side and
 platform as a center are
 affecting mutually.
                                                         10
What’s going on.




                                                 Cloud
      Ambient

                               EcoSystem
•It’s changing while client
 side, server side and
 platform as a center are
 affecting mutually.
                                                         11
Devices change
   Shift to Smartphones and Natural Devices
Mark Weiser




                                              12
Kinect (former, CANESTA)
They provided the prototype of new sensor shopping IF.




                                                         13
What’s going on.




        Always
          On
                                                 Cloud
      Ambient

                               EcoSystem
•It’s changing while client
 side, server side and
 platform as a center are
 affecting mutually.
                                                         14
What’s going on.




                                                 Cloud
      Ambient

                               EcoSystem
•It’s changing while client
 side, server side and
 platform as a center are
 affecting mutually.
                                                         15
Info. explosion




                  16
17
Cloud

Private & Public, IaaS & PaaS




                                18
Innovation handling BigData




                              19
What’s going on.




                                                 Cloud
      Ambient
                                                   With
                               EcoSystem
•It’s changing while client                      BigData
 side, server side and
 platform as a center are
 affecting mutually.
                                                           20
What’s going on.




                                                 Cloud
      Ambient

                               EcoSystem
•It’s changing while client
 side, server side and
 platform as a center are
 affecting mutually.
                                                         21
UGC, Platform Development




                            22
Business EcoSystem




                     23
Public EcoSystem
(L.O.D, Gov2.0, OpenGov)




                           24
Amazon
Mechanical Turk




                  25
What’s going on.




                                 Collective      Cloud
      Ambient                   Intelligence

                               EcoSystem
•It’s changing while client
 side, server side and
 platform as a center are
 affecting mutually.
                                                         26
What’s going on.




        Always
          On
                                 Collective      Cloud
      Ambient                   Intelligence

                                                   With
                               EcoSystem
•It’s changing while client                      BigData
 side, server side and
 platform as a center are
 affecting mutually.
                                                           27
One more thing…
The 3 Reality
     rd
30
Twitter




        2008 Sichuan earthquake
          2008 Mumbai attacks
    Iranian presidential election, 2009
         2011 Egyptian revolution

Basically, it should not be controlled.   31
The change of our vision
   From 1960                  From 1990 to 2000
   Up to now                     The future

Douglas Engelbart       Mark Weiser    David Gelernter




Douglas Engelbart predicted the evolution
precisely for over 40 years, and we have
lived in line with it.
Now, the new world of computer, network,
and our intelligence is beginning beyond his
imagination.
                                                    32
Ruby World Conference 2009




                             33
The 3rd Reality
    1st                  2nd                                3rd
                                                 Interaction/Fusion/Collaboration


               Human    IF     Net    Data
                                              Human        Devices          Avatar
                   意識的・断続的使用
  Physical                                      physical       IF       cyber

                         Object               Object        Sensor            icon
Human Object
               モノはネットに接続されていない                       Organic Intelligence

                   Community                      常に全てがつながり
                                     Avatar
                  Virtual Reality               全体ではじめて意味が成立
                  ネットの中の別世界
                ネット上のアイデンティティ
                                                                                     34

 The world’s connected to Net. Net’s connected to the world.
Stepping into the 3rd
New e-commerce is combining real and net.
                          ShopKick
              Milo




             AR                  Amazon
             HITOKE              A9 Flow


                                            35
Ubira: Ubiquitous Service

•We’re proceeding with a ubiquitous pjt “Ubira”.
•This combines the physical and the cyber.




                                              36
Sensors Networked everywhere




                               37
Tokyo Amesh




              38
Smarter City




               39
Masdar City




              40
Smarter Planet
It is a vision that smarter systems on a global scale
 will fix problems human being’s facing.

                                 •This is IBM’s new corporate
                                  wide vision since e-Business.
                                 •It insists that the growth and
                                  global spread of sensor
                                  technologies, network and
                                  internet will solve issues which
                                  we haven’t fixed.
                                 •Now, everything is
                                  instrumented, interconnected
                                  and intelligent. Transportation,
                                  environment, energy and
                                  medicine will be resolved
                                  globally by new change of the
                                  earth to the smarter one.
                                                                41
The 3rd Reality
    1st                  2nd                                3rd
                                                 Interaction/Fusion/Collaboration


               Human    IF     Net    Data
                                              Human        Devices          Avatar
                   意識的・断続的使用
  Physical                                      physical       IF       cyber

                         Object               Object        Sensor            icon
Human Object
               モノはネットに接続されていない                       Organic Intelligence

                   Community                      常に全てがつながり
                                     Avatar
                  Virtual Reality               全体ではじめて意味が成立
                  ネットの中の別世界
                ネット上のアイデンティティ
                                                                                     42

 The world’s connected to Net. Net’s connected to the world.
Cloud

Private & Public, IaaS & PaaS




                                43
Amazon
Mechanical Turk




                  44
Human & Computer
   Intelligence




                   45
#ANPI-NLP (ANPI= 安否 )
   •Right after earthquake, RIT aggregated ANPI
    information from web and twitter.
   •We collaborated together with over 70 people outside
    of Rakuten.

                                   •Analyze ANPI tweet
                                   •Aggregate ANPI info
                                   •Classify ANPI tweet
                                   •Matching location
                                   •Translate information




http://trans-aid.jp/ANPI_NLP/                              46
The 3rd Reality
Integrated with everything
     on a global scale
Be prepared for the 3rd.
Evolving Everything




                           48

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変化するウェブ、変化する我々自身

  • 2. Introduction • 森 正弥 (もり まさや) • Twitter: @emasha (http://twitter.com/emasha) • 職掌 – 研究開発組織の推進・統括 – IT 戦略の企画・実行 • 前職はコンサルタント • 製造業・官公庁にて、 – IT 戦略立案、基幹系システム構築等を担当 2
  • 3. Rakuten Institute of Technology Strategic R&D organization for Rakuten group Concept Tokyo & NY More Than Web - Your great reality through emerging technologies - Mission Turning emerging and growing new technology seeds into new business/service opportunities to enrich the internet life (& real life) all over the world 3
  • 4. Reality application •Naturally, RIT is researching on iPad & AR. •New collaborative UI & application for a social shopping and entertainment. iPad collaborative application AR HITOKE 4
  • 8. The change of our vision From 1960 From 1990 to 2000 Up to now The future Douglas Engelbart Mark Weiser David Gelernter Douglas Engelbart predicted the evolution precisely for over 40 years, and we have lived in line with it. Now, the new world of computer, network, and our intelligence is beginning beyond his imagination. 8
  • 10. What’s going on. Cloud Ambient EcoSystem •It’s changing while client side, server side and platform as a center are affecting mutually. 10
  • 11. What’s going on. Cloud Ambient EcoSystem •It’s changing while client side, server side and platform as a center are affecting mutually. 11
  • 12. Devices change Shift to Smartphones and Natural Devices Mark Weiser 12
  • 13. Kinect (former, CANESTA) They provided the prototype of new sensor shopping IF. 13
  • 14. What’s going on. Always On Cloud Ambient EcoSystem •It’s changing while client side, server side and platform as a center are affecting mutually. 14
  • 15. What’s going on. Cloud Ambient EcoSystem •It’s changing while client side, server side and platform as a center are affecting mutually. 15
  • 17. 17
  • 18. Cloud Private & Public, IaaS & PaaS 18
  • 20. What’s going on. Cloud Ambient With EcoSystem •It’s changing while client BigData side, server side and platform as a center are affecting mutually. 20
  • 21. What’s going on. Cloud Ambient EcoSystem •It’s changing while client side, server side and platform as a center are affecting mutually. 21
  • 26. What’s going on. Collective Cloud Ambient Intelligence EcoSystem •It’s changing while client side, server side and platform as a center are affecting mutually. 26
  • 27. What’s going on. Always On Collective Cloud Ambient Intelligence With EcoSystem •It’s changing while client BigData side, server side and platform as a center are affecting mutually. 27
  • 30. 30
  • 31. Twitter 2008 Sichuan earthquake 2008 Mumbai attacks Iranian presidential election, 2009 2011 Egyptian revolution Basically, it should not be controlled. 31
  • 32. The change of our vision From 1960 From 1990 to 2000 Up to now The future Douglas Engelbart Mark Weiser David Gelernter Douglas Engelbart predicted the evolution precisely for over 40 years, and we have lived in line with it. Now, the new world of computer, network, and our intelligence is beginning beyond his imagination. 32
  • 34. The 3rd Reality 1st 2nd 3rd Interaction/Fusion/Collaboration Human IF Net Data Human Devices Avatar 意識的・断続的使用 Physical physical IF cyber Object Object Sensor icon Human Object モノはネットに接続されていない Organic Intelligence Community 常に全てがつながり Avatar Virtual Reality 全体ではじめて意味が成立 ネットの中の別世界 ネット上のアイデンティティ 34 The world’s connected to Net. Net’s connected to the world.
  • 35. Stepping into the 3rd New e-commerce is combining real and net. ShopKick Milo AR Amazon HITOKE A9 Flow 35
  • 36. Ubira: Ubiquitous Service •We’re proceeding with a ubiquitous pjt “Ubira”. •This combines the physical and the cyber. 36
  • 41. Smarter Planet It is a vision that smarter systems on a global scale will fix problems human being’s facing. •This is IBM’s new corporate wide vision since e-Business. •It insists that the growth and global spread of sensor technologies, network and internet will solve issues which we haven’t fixed. •Now, everything is instrumented, interconnected and intelligent. Transportation, environment, energy and medicine will be resolved globally by new change of the earth to the smarter one. 41
  • 42. The 3rd Reality 1st 2nd 3rd Interaction/Fusion/Collaboration Human IF Net Data Human Devices Avatar 意識的・断続的使用 Physical physical IF cyber Object Object Sensor icon Human Object モノはネットに接続されていない Organic Intelligence Community 常に全てがつながり Avatar Virtual Reality 全体ではじめて意味が成立 ネットの中の別世界 ネット上のアイデンティティ 42 The world’s connected to Net. Net’s connected to the world.
  • 43. Cloud Private & Public, IaaS & PaaS 43
  • 45. Human & Computer Intelligence 45
  • 46. #ANPI-NLP (ANPI= 安否 ) •Right after earthquake, RIT aggregated ANPI information from web and twitter. •We collaborated together with over 70 people outside of Rakuten. •Analyze ANPI tweet •Aggregate ANPI info •Classify ANPI tweet •Matching location •Translate information http://trans-aid.jp/ANPI_NLP/ 46
  • 47. The 3rd Reality Integrated with everything on a global scale
  • 48. Be prepared for the 3rd. Evolving Everything 48

Hinweis der Redaktion

  1. 1965年つくって、1968年にデモ。 ほとんどこのビジョンにしたがっていきてきている。 大きなビジョンは、そのまま行き続けるということ。
  2. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  3. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  4. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  5. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  6. クラウドコンピューティングがおきている理由のひとつでもある、情報爆発。
  7. UC.バークレーの研究
  8. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  9. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  10. (補足)アルビン・トフラーの “ Prosumer” (Produce する Consumer )の登場が進んでいるといえる。
  11. Sunligh labs はワシントン DC にある、 NPO で、 Data.gov のデータを使ってアプリを インターネットの事業と雇用を論じる OpenInternet.gov
  12. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  13. エコシステムとは、その上でビジネスをやる、プラットフォーム上でビジネスをやるということ。 楽天で言うと、店舗の皆様がそのうえでビジネスをやっていて、 楽天経済圏というのは、まさに EcoSYstem であるといえる。まさに「自然の生態系」のようにそこでビジネスをしている。
  14. Twitter に関する「ちょっとおもしろい話」をさせていただきます。
  15. 2008年5月12日の四川大地震では、現地の目撃者や生存者がツイッターを用いて情報を発信・共有したことで、事件に関する情報が既存メディアに先んじて世界に発信された。 2008年11月26日のムンバイ同時多発テロ事件や2009年6月のイラン大統領選挙における講義運動でも、同様に既存メディアをこえて世界中に情報を伝えている。
  16. Ust, Twitter その場だけだと全体像がわからない。みんなでパネルディスカッションを作り上げている。 Twitter と地震の話。
  17. マスダール・シティ مصدر —   計画都市   — マスダール・シティ マスダール・シティの位置( UAE ) 座標 : 北緯 24 度 25 分 45 秒 東経 54 度 37 分 6 秒 北緯 24.42917 度 東経 54.61833 度 Country アラブ首長国連邦 首長国 アブダビ首長国 Initiated 2006 行政  -  会長 Ahmed Ali Al Sayegh  -  最高経営責任者 Sultan Ahmed Al Jaber 面積   -  計 6  km²  (2.3  sq mi ) ウェブサイト : MasdarCity.ae マスダール・シティ ( アラビア語 : مصدر ‎ 、 maṣdar) [1] は先端エネルギー技術を駆使してゼロエミッションのエコシティを目指す アラブ首長国連邦 (UAE) の都市開発計画と、その計画によって建設されている 都市 である。主として アブダビ政府 の資本によって運営されている ムバダラ開発公社 の子会社、 アブダビ未来エネルギー公社 が開発を進めている [2] [3] [4] 。英国の建設会社 フォスター・アンド・パートナーズ が都市設計を担当し、 太陽エネルギー やその他の 再生可能エネルギー を利用して 持続可能 な ゼロ・カーボン(二酸化炭素) 、 ゼロ廃棄物 都市の実現を目指す [5] 。都市は アブダビ 市から東南東方面に約 17 キロメートル、 アブダビ国際空港 の近くで建設中である。 マスダール・シティには 国際再生可能エネルギー機関 (IRENA) の本部が置かれる予定となっている [6] [7] 。
  18. 我々の情報処理の概念を大きく変えていく変化です。