You've got a new product ready for market and you need to hire an agency. You have an agency and you feel it's time to switch to a new resource. Or, you have an agency and need one that will specialize in a particular target. Either way, it's time to do a bit of research, both on yourself and potential partners. Selecting the right partner is important.

1. HOW TO FIND
THE RIGHT AGENCY FOR YOU

2. Finding the right agency is like modern-day dating.

3. Mixed with good old-fashioned dating

4. First, you look around and see what you
might like.
Then, you start asking questions…

5. Start with understanding the real you.

6. What are you looking for?
Why are you looking?
What baggage do you have?
Who else is going to be part of this
relationship?

7. Once you’ve gotten to know yourself,
It’s time to get to know your date….

8. Specialist or Fully Integrated? Does the
agency have what you need, or are they
just good-looking?
Processes: Do they hang up their clothes
when they get home or toss them on the
nearest piece of furniture?
Meetings: Will you spend holidays your
family, theirs or both?

9. Shared Passions: Do they genuinely like the
business you’re in or are you just another
account?
Account Team: Who else is going to be part
of this relationship?
Gentleman Pays or Dutch: What is this going
to cost?

10. Need help hiring an agency?
We’re here to help.
Check out our blog for tips and more.