The document compares the marketing launches of the ultra-luxury Wynn Las Vegas resort and the Farmer's Pick Buffet at a smaller casino property. Wynn Las Vegas had a $2.7 billion budget and $10 million for marketing, focusing on limited advertising to build anticipation. In contrast, the buffet launch had a $67,000 budget and used social media, celebrities and the farm-to-fork movement to change perceptions on a limited budget. Both saw success, with Wynn achieving mega-media attention and high rates, while the buffet increased revenue and engagement through changing the conversation about the brand.