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Promising Techniques for Social Media
                      Savvy Funders




Jereme Bivins                         Beeta Jahedi
Social Media Manager                  Manager, Learning Services
Foundation Center                     Philanthropy New York
@jcbivins II @fdncenter
                                      November 29, 2012
The Dark Times




Today's Tool Roundup: http://bit.ly/socialfunders
The Dark Times




Today's Tool Roundup: http://bit.ly/socialfunders
A New Age...




Today's Tool Roundup: http://bit.ly/socialfunders
Information... Overload




Today's Tool Roundup: http://bit.ly/socialfunders
Listen
Transparency 2.0

 •   Social Profiles of
     Nearly 1,500
     Foundations
 •   Links to each Social
     Network
 •   Find Your Peers




              http://maps.foundationcenter.org/glasspockets/transparency.php
Listen
Smartr by Xobni

 •   See your e-mail
     contacts social
     profiles
 •   Find common
     connections




                       http://xobni.com/
Listen
LinkedIn InMaps

 •   Map your LinkedIn
     connections
 •   Find connections or
     clusters of contacts
     for advice, jobs, etc.




                                 [This image borrowed from Beth Kanter: http://ow.ly/fG01D]



                              http://inmaps.linkedinlabs.com/
Dashboards
Thrive by Small Act

 •   Social CRM
 •   Twitter, Facebook,
     Flickr
 •   Pre-schedule posts
 •   Detailed reporting




                          http://smallact.com/
Dashboards
Thrive by Small Act

 •   Social CRM
 •   Twitter, Facebook,
     Flickr
 •   Pre-schedule posts
 •   Detailed reporting




                          http://smallact.com/
Dashboards
Hootsuite

 •   Twitter, Facebook,
     Google+, Instagram,
     and more
 •   Pre-schedule posts
 •   Detailed reporting
 •   Google Analytics
     Integration




                           http://hootsuite.com/
Dashboards
Hootsuite

 •   Twitter, Facebook,
     Google+, Instagram,
     and more
 •   Pre-schedule posts
 •   Detailed reporting
 •   Google Analytics
     Integration




                           http://hootsuite.com/
Dashboards
Bottlenose

 •   Twitter, Facebook,
     and LinkedIn
 •   Integrated Inbox
 •   Trending Topics
 •   Sonar




                          http://bottlenose.com/
Dashboards
Bottlenose

 •   Twitter, Facebook,
     and LinkedIn
 •   Integrated Inbox
 •   Trending Topics
 •   Sonar




                          http://bottlenose.com/
Dashboards
Crowdbooster

 •   Twitter, Facebook
     Page, and Bit.ly
 •   Best Time to Tweet
 •   Influential Tweeps
 •   Top Content (and
     suggested cross-
     links)




                          http://crowdbooster.com/
Dashboards
Buffer

 •   Twitter, Facebook
     Page, and Bit.ly
 •   Automatic post
     scheduling
 •   Best Time to Tweet
     (with Social Bro)
 •   Simple metrics




                          http://bufferapp.com/
Dashboards
Buffer

 •   Twitter, Facebook
     Page, and Bit.ly
 •   Automatic post
     scheduling
 •   Best Time to Tweet
     (with Social Bro)
 •   Simple metrics




                          http://bufferapp.com/
Readers
Google Reader

 •   Simple RSS Reader
 •   Share Content from
     the Reader
 •   Subscribe to your
     favorite sites, blogs




                             http://reader.google.com/
Readers
Pulse

 •   News/Topic
     Aggregator
 •   Share Content
     Socially
 •   Pull-in Popular
     News Items
       o Read What
            Everyone Else
            is Reading
 •   Beautiful, Dynamic
     Interface




                            http://pulse.me/
Readers
Flipboard

 •   Social News
     Aggregator
 •   Share Content
     Socially
 •   Magazine-Like
     Interface
 •   Mobile Only




                     http://flipboard.com/
Readers
Thirst

 •   Twitter Topic
     Aggregator
 •   Read What Your
     Friends Are Sharing
 •   See More Info/Media
     on a Topic
 •   iCloud-Synced
     Twitter Client
       o Don't read the
           same thing
           twice




                           http://thirst.co/
Monitor & Track
Google Alerts

 •   Simple & Free
 •   Monitor Your
     Organization Name,
     Key Colleagues
 •   Delivered to Your
     Inbox




                          http://alerts.google.com/
Monitor & Track
RowFeeder

 •   Automatic Tracking
 •   Monitor Your
     Organization Name,
     Twitter Handle,
     Campaign Tags
 •   Sync to Google
     Docs
 •   Generate Reports




                          http://rowfeeder.com/
Monitor & Track
RowFeeder

 •   Automatic Tracking
 •   Monitor Your
     Organization Name,
     Twitter Handle,
     Campaign Tags
 •   Sync to Google
     Docs
 •   Generate Reports




                          http://rowfeeder.com/
Monitor & Track
Google Analytics

 •   Tracks Web Traffic
 •   Assess Content &
     Campaign
     Performance




                          http://analytics.google.com/
Monitor & Track
Topsy

 •   Tracks Social
     Sharing of URLs
 •   Shows Who's
     Sharing Your Links
 •   Help Build Rapport
     with Influencers,
     Media




                          http://topsy.com/
Refine Your Approach
What does the data say?

 •   Where's your traffic coming
     from?
 •   Which content receives the
     most 'Likes' and shares?
 •   How does this impact your
     other communications
     channels?




                     Today's Tool Roundup: http://bit.ly/socialfunders
Thank you!

                 Questions?




Today's Tool Roundup: http://bit.ly/socialfunders
Contact
 Connect with me:                          For Program Feedback or Other Questions:
                                           Beeta Jahedi
 Jereme Bivins                             Manager, Learning Services
 Social Media Manager                      Philanthropy New York79 Fifth Avenue, 4th
 Foundation Center                         Flr.
 @jcbvins II @fdncenter                    New York, NY 10003



jer@foundationcenter.org                    bjahedi@philanthropynewyork.org




                    Today's Tool Roundup: http://bit.ly/socialfunders

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Promising Techniques Used By Social Media Savvy Funders [Webinar]

  • 1. Promising Techniques for Social Media Savvy Funders Jereme Bivins Beeta Jahedi Social Media Manager Manager, Learning Services Foundation Center Philanthropy New York @jcbivins II @fdncenter November 29, 2012
  • 2. The Dark Times Today's Tool Roundup: http://bit.ly/socialfunders
  • 3. The Dark Times Today's Tool Roundup: http://bit.ly/socialfunders
  • 4. A New Age... Today's Tool Roundup: http://bit.ly/socialfunders
  • 5. Information... Overload Today's Tool Roundup: http://bit.ly/socialfunders
  • 6. Listen Transparency 2.0 • Social Profiles of Nearly 1,500 Foundations • Links to each Social Network • Find Your Peers http://maps.foundationcenter.org/glasspockets/transparency.php
  • 7. Listen Smartr by Xobni • See your e-mail contacts social profiles • Find common connections http://xobni.com/
  • 8. Listen LinkedIn InMaps • Map your LinkedIn connections • Find connections or clusters of contacts for advice, jobs, etc. [This image borrowed from Beth Kanter: http://ow.ly/fG01D] http://inmaps.linkedinlabs.com/
  • 9. Dashboards Thrive by Small Act • Social CRM • Twitter, Facebook, Flickr • Pre-schedule posts • Detailed reporting http://smallact.com/
  • 10. Dashboards Thrive by Small Act • Social CRM • Twitter, Facebook, Flickr • Pre-schedule posts • Detailed reporting http://smallact.com/
  • 11. Dashboards Hootsuite • Twitter, Facebook, Google+, Instagram, and more • Pre-schedule posts • Detailed reporting • Google Analytics Integration http://hootsuite.com/
  • 12. Dashboards Hootsuite • Twitter, Facebook, Google+, Instagram, and more • Pre-schedule posts • Detailed reporting • Google Analytics Integration http://hootsuite.com/
  • 13. Dashboards Bottlenose • Twitter, Facebook, and LinkedIn • Integrated Inbox • Trending Topics • Sonar http://bottlenose.com/
  • 14. Dashboards Bottlenose • Twitter, Facebook, and LinkedIn • Integrated Inbox • Trending Topics • Sonar http://bottlenose.com/
  • 15. Dashboards Crowdbooster • Twitter, Facebook Page, and Bit.ly • Best Time to Tweet • Influential Tweeps • Top Content (and suggested cross- links) http://crowdbooster.com/
  • 16. Dashboards Buffer • Twitter, Facebook Page, and Bit.ly • Automatic post scheduling • Best Time to Tweet (with Social Bro) • Simple metrics http://bufferapp.com/
  • 17. Dashboards Buffer • Twitter, Facebook Page, and Bit.ly • Automatic post scheduling • Best Time to Tweet (with Social Bro) • Simple metrics http://bufferapp.com/
  • 18. Readers Google Reader • Simple RSS Reader • Share Content from the Reader • Subscribe to your favorite sites, blogs http://reader.google.com/
  • 19. Readers Pulse • News/Topic Aggregator • Share Content Socially • Pull-in Popular News Items o Read What Everyone Else is Reading • Beautiful, Dynamic Interface http://pulse.me/
  • 20. Readers Flipboard • Social News Aggregator • Share Content Socially • Magazine-Like Interface • Mobile Only http://flipboard.com/
  • 21. Readers Thirst • Twitter Topic Aggregator • Read What Your Friends Are Sharing • See More Info/Media on a Topic • iCloud-Synced Twitter Client o Don't read the same thing twice http://thirst.co/
  • 22. Monitor & Track Google Alerts • Simple & Free • Monitor Your Organization Name, Key Colleagues • Delivered to Your Inbox http://alerts.google.com/
  • 23. Monitor & Track RowFeeder • Automatic Tracking • Monitor Your Organization Name, Twitter Handle, Campaign Tags • Sync to Google Docs • Generate Reports http://rowfeeder.com/
  • 24. Monitor & Track RowFeeder • Automatic Tracking • Monitor Your Organization Name, Twitter Handle, Campaign Tags • Sync to Google Docs • Generate Reports http://rowfeeder.com/
  • 25. Monitor & Track Google Analytics • Tracks Web Traffic • Assess Content & Campaign Performance http://analytics.google.com/
  • 26. Monitor & Track Topsy • Tracks Social Sharing of URLs • Shows Who's Sharing Your Links • Help Build Rapport with Influencers, Media http://topsy.com/
  • 27. Refine Your Approach What does the data say? • Where's your traffic coming from? • Which content receives the most 'Likes' and shares? • How does this impact your other communications channels? Today's Tool Roundup: http://bit.ly/socialfunders
  • 28. Thank you! Questions? Today's Tool Roundup: http://bit.ly/socialfunders
  • 29. Contact Connect with me: For Program Feedback or Other Questions: Beeta Jahedi Jereme Bivins Manager, Learning Services Social Media Manager Philanthropy New York79 Fifth Avenue, 4th Foundation Center Flr. @jcbvins II @fdncenter New York, NY 10003 jer@foundationcenter.org bjahedi@philanthropynewyork.org Today's Tool Roundup: http://bit.ly/socialfunders