2. BANNER AT TOP – Complete with logo, and biggest sized font to stand out. DATE - important to note the order of the issues that are published. SUB HEADING BLOCKED OUT INTO BLACK SUB SECTIONS – creates a contrast to be visually striking/bold. BRIEF HEADING +SUMMARY OF CONTENT WITH PAGE NUMBER IN RED – Readers get a small view of the article content. Page number is within the colour scheme, but contrasts with the black and white to stand out. NME MASTHEAD SAME COLOUR CODE AS FRONT – The magazine has a feel of sophistication and uniform to it, whilst being individual. The colour scheme uses a primary colour and the a contrasting black and white to appear bold. Main image is of a member of The Big Pink, so that the reader can easily link the article content to the image. Bands are listed in red with page number in black to create contrast, effectively separating the page numbers from the bands. They also stick to the colour scheme of black, white and red (similarly with the masthead/logo) Image is edited so it looks like a photograph. This is appropriate because it gives it authentic feel of being on the road with the band. The image is also at an angle to possible reflect the wild times of being on tour as an artist. Editors introduction to contents of magazine – informs the reader of the main news in the magazine. PREVIOUS/FUTURE EDITIONS OF NME ARE SHOWN WITH DETAILS OF WEBSITE/PHONE NUMBER ETC – Readers that are interested in the magazine’s content and read it regularly have the opportunity to subscribe to the magazine, see future editions, and phone up the head office for information.

3. MASTHEAD AND WORD CONTENTS –BOLD AT TOP WITH DATE/ISSUE NUMBER ‘ BAND INDEX’ WITH BANDS LISTED IN RED AND PAGE NUMBER IN BLACK. SMALLER SIZED FONT TO APPEAR LESS BOLD AGAINST THE MAIN CONTENT ON THIS PAGE. NEWS – Bold heading, normal text, red page numbers MAIN IMAGE, SET AT AN ANGLE WITH DESATURATED EDITING, AND A THIN WHITE BORDER FOR A POLAROID LOOK. RADAR - Bold heading, normal text, red page numbers REVIEWS - Bold heading, normal text, red page numbers EDITOR’S LETTER OF INTRODUCTION WITH A GRUNGY FONT AND USE OF DROP CAPS. TEXT IS IN WHITE TO APPEAR CLEAR AGAINST THE BLACK BACKGROUND. THIS GIVES A BRIEF INTRODUCTION TO THIS ISSUE’S MAIN THEME. LIVE! – Use of an exclamation mark + bold heading, normal text, red page numbers FEATURE - Bold heading, normal text, red page numbers PLUS – RED,BOLD GIG GUIDE – RED SUBCRIPTION DETAILS – YELLOW TO APPEAR BOLD + IMAGES OF NEXT ISSUE.

5. BANNER AT TOP – Complete with logo, and biggest sized font to stand out. DATE - important to note the order of the issues that are published. SUB HEADINGS – Set in black, with red page numbers and smaller text underneath to give a brief introduction to the particular feature. The colours used, conform to the colour scheme to appear uniform with a level of organisation. BRIEF HEADING +SUMMARY OF CONTENT WITH PAGE NUMBER IN RED – Readers get a small view of the article content. Page number is within the colour scheme, but contrasts with the black and white to stand out. ‘ Q’ MASTHEAD – Similarly to NME, the colour scheme here is red, white and black to create contrast and definition between each item on the contents page. The masthead is easily recognisable also as it is repeated all around the magazine. Main image is of a member of The Big Pink, so that the reader can easily link the article content to the image. Image is edited so it looks like a photograph. This is appropriate because it gives it authentic feel of being on the road with the band. The image is also at an angle to possible reflect the wild times of being on tour as an artist. Editors introduction to contents of magazine – informs the reader of the main news in the magazine. PREVIOUS/FUTURE EDITIONS OF NME ARE SHOWN WITH DETAILS OF WEBSITE/PHONE NUMBER ETC – Readers that are interested in the magazine’s content and read it regularly have the opportunity to subscribe to the magazine, see future editions, and phone up the head office for information. 2008 PREVIEW – black background to appear

6. MASTHEAD + WORD ‘CONTENTS’ WITH ISSUE NUMBER, DATE AND WEB ADDRESS ‘ FEATURES’ Articles separated vertically with red page number and bold heading (black text) ‘ 2008 PREVIEW’ Black backround Articles separated vertically with bold headings and red page numbers (white text) ‘ EVERY MONTH’ Repeated articles in every issue Bold heading, red page numbers, and black text MAIN IMAGE + ARTICLE ‘ Q REVIEW’ + Slogan PICTURE OF ARTIST PERFORMING + PAGE NUMBER AND NAME REVIEWS, BLACK TEXT AND RED PAGE NUMBERS

8. DATE - important to note the order of the issues that are published. COLOUR SCHEME – As apposed to most music magazine contents pages, MOJO uses a very subtle scheme here, with a black and white photo as the entire background. This creates quite a relaxed and chilled out theme, which matches the way in which Pete Doherty is portrayed. MOJO MASTHEAD – The masthead is white, fitting into the colour scheme of red, black and white. It is simple, but fits in well with the spaced out feel of the rest of the features. Main image – Pete Doherty holding a pint of Carling, with scruffy hair which reflects the genre of music which he plays (‘indie’ – being individual) Features – Articles with a brief introduction to the content, complete with a red page number in order to link the article to the correct page where it is written. COVER STORY – Indicated with a red line, separated from the other articles. This particular article will link to the cover image, as it will be the most attractive feature in the magazine. PULL QUOTE – Engages the reader and brings the image to life.

9. ‘ MOJO’ masthead + countries ‘ FEATURES’ Articles separated vertically with red page number and bold heading (white text) Date (left) Issue number (right) PULL QUOTE With speech marks + red text to indicate a difference in type of text. Complete with article introduction and page number. MAIN IMAGE + ARTICLE COVER STORY ‘BRUCE SPRINGSTEEN’ with a detailed introduction in smaller white text.