1. INSIDE
SPORTS &
ENTERTAINMENT
GROUP
location time
3.13.2013 NEW YORK, NY 2:00 PM
2. Inside Sports & Entertainment Group focuses on assisting businesses throughout the world in
managing their BtoB efforts in a more efficient manner.
We pride ourselves on offering a customized and consultative service that meets specific
passions, needs and budget. Every program is tailored and executed with the client in mind.
From conception to execution, we focus on managing the details which creates unforgettable
experiences.
It is commitment to client service that makes InsideSEG one of the most respected hospitality,
leisure and entertainment sources in the industry.
INSIDE SEG
ABOUT US
3. The ADVANTAGE of working with ISEG is ACCESS. InsideSEG has partnerships with teams,
leagues, venues, designers, celebrities and properties throughout the world. It’s these partnerships
that help deliver the best pricing and experiences available in the sports and entertainment field.
✴ US Open Tennis (over 3 million dollars of ticket and suite inventory)
✴ Official NFL On Location Partnership (Super Bowl packages and regular season ticket inventory)
✴ Madison Square Garden Partnership (VIP experiences and inventory for the Rangers, Knicks and
MSG events and concerts)
✴ Iconic NYC Events: VIP access & viewing to the Fourth of July fireworks display, Thanksgiving
Day Parade and New Years Eve ball drop
✴ Cultural & high society events
✴ Live tapings to top rated shows
INSIDE SEG
ADVANTAGE
4. OFFERINGS: RESULTS:
✴ Meetings & Incentive Management ✴ Efficiency. Time saved to focus on what’s
important; your business
✴ Concierge Assistance
✴ Budget management
✴ VIP & Hospitality Experiences
✴ Resources you can trust and access to a
network of elite vendors and suppliers
✴ Event Management
✴ Seamless execution
✴ Ticket & Event Access & Management
OFFERINGS AND
RESULTS
5. ISEG provides unique opportunities to cultivate new prospects and enhance existing client
relationships through client entertainment opportunities and platforms. We assist our
clients in securing and allocating tickets as well as executing full scale hospitality
programs. We are your source for tickets, hospitality and premium travel packages to
local, national and global events which include:
✴ Sporting Events
✴ Entertainment
✴ Celebrity Interactions
✴ Film Festivals
✴ Food & Wine Festivals
BENEFITS & SERVICES
VIP
EXPERIENCES
6. SPORTING EVENTS
VIP
EXPERIENCES
SPORTING EVENTS
VIP
EXPERIENCES
✴ All-Star Games
✴ World Cup
✴ World Series
✴ The Masters
✴ Super Bowl ✴ Final Four
✴ French, Australian & US Open ✴ Horse Racing Events including The Derby
✴ UEFA Champions League & EPL ✴ Monaco Grand Prix
✴ US Open Golf ✴ Wimbledon
✴ Pro Bowl ✴ Running of the Bulls
✴ British Open ✴ Daytona 500
✴ College Bowl Games ✴ Golf trip to St. Andrews
✴ NFL, NHL, MLS, NBA, MLB Regular ✴ Tee Times on private courses including
Season Games & Playoffs Augusta National
7. ENTERTAINMENT
VIP
EXPERIENCES
✴ Broadway Shows & Theater
✴ Concerts
✴ Dancing with the Stars
✴ Good Morning America
✴ Fashion Shows ✴ The Daily Show with Jon Stewart
✴ Movie Premieres ✴ The Colbert Report
✴ Award Show After-Parties ✴ Saturday Night Live
✴ The GRAMMYs
✴ Emmy Awards
✴ Tony Awards
✴ Nickelodeon Kids Choice Awards
✴ MTV Music Awards/ Video Awards
✴ ESPY Awards
8. CELEBRITY INTERACTIONS
VIP
EXPERIENCES
✴ ESPN Studio Tour
✴ Celebrity Golf Tournaments
✴ Celebrity Stylist Makeover
✴ Private Celebrity Chef Experience
✴ NFL & NBA Draft
✴ Play Pro with Pros - Play your favorite sport with your favorite sports legend
✴ Studio Session - Compose music with music’s legendary composers and song-writers
✴ Private Music Lesson with world-famous GRAMMY Award winning artist
✴ Celebrity & Athlete Appearances
9. FOOD & WINE /FILM FESTIVALS
VIP
EXPERIENCES
✴ TriBeCa Film Festival ✴ Pebble Beach Food & Wine Festival
✴ Hamptons Film Festival ✴ Austin Food & Wine Festival
✴ Cannes Film Festival ✴ Atlanta Food & Wine Festival
✴ Sundance Film Festival ✴ Newport Food & Wine Festival
✴ Madrid Film Festival ✴ LA Food & Wine Festival
✴ Toronto Film Festival ✴ New York Wine & Food Festival
✴ Newport Film Festival ✴ SOBE Wine & Food Festival
10. Supply our clients the tools needed to make each event successful. Services are inclusive of:
✴ Restaurant reservations at world renown venues ✴ Welcome packets to include local
✴ Tee time reservations area information, directions, things to
✴ Private transportation services do, hospitality information and on-site
✴ Private jet and luxury yacht charters contact list
✴ Interpreters and translation services
✴ Airfare bookings
✴ Rental car bookings (including luxury vehicles)
✴ Access to hotels around the world for group meetings, business, and program travel needs
(hotel & resort procurement)
BENEFITS & SERVICES
CONCIERGE
11. Assist in event management and logistics for corporate events, meetings, and hospitality
programming. Services include:
✴ Venue and location research
✴ Vendor recommendations and procurement
✴ Budget evaluation and management
✴ RSVP management & communication
✴ Creation of save the dates & invitations
✴ Execution of communication materials & timelines
✴ Design & flowers
✴ Lighting
✴ On-site staffing as needed
BENEFITS & SERVICES
EVENT
MANAGEMENT
12. STRATEGIC APPROACH
EVENT
MANAGEMENT
IDENTIFY! ! ! Review brand objectives and target consumer attendee needs
CREATE! ! ! Brainstorming, ideation and unique event concepts
NEGOTIATE! ! ! Work with key partners, vendors and staff
EXECUTE ! ! ! Run of show, minute by minute and dedicated ISEG staff
MEASURE! ! ! KPIs related to program effectiveness
13. Constant event communication is a key ingredient when managing corporate events. Communicating
early and often helps answer any questions that may arise and ensures the “right” clients attend the
event. Communication materials and timeline are as follows:
✴ Save The Date - 10 weeks prior
✴ Invitation - 6 weeks prior
✴ Registration Site - 6 weeks prior
✴ Reminder registration e-mail blast - 4 weeks prior
✴ Confirmation e-mail of registration - Upon registering
✴ Event welcome packets - 2 weeks prior
✴ On-site welcome packet at registration desk
✴ In-room welcome packets including itineraries
✴ Departure notices (if applicable) - On-site the night prior to flight departure
✴ Post-event survey via registration site and thank you letter - 1 week after the event
COMMUNICATION
EVENT
MANAGEMENT
15. The Ticket Concierge Service is an efficient, time saving microsite designed to assist sales and
marketing in their efforts to build relationships and interface with customers outside of normal
business hours.
✴ Grants access to local market tickets, national premier events and existing inventory through a
user-friendly system (please refer to Ticket Concierge Service addendum)
✴ Offers dedicated resources to answer emails, questions, and work with managers on ticket distribution
✴ Provides ability to search and purchase assets months before or within hours of an event
✴ Hassle free ticket handling process
✴ Allows for ticket upgrades available whenever possible
✴ Simplifies invoicing for external ticket needs
! ! ! ! ! ! ! ! !
TICKET CONCIERGE
TICKET
MANAGEMENT
16. The Ticket Concierge Service is an an informative tool for corporate management as reports can be
created and built to track ROI and watch trends within each market and asset field. Benefits
include:
✴ Customized reports
✴ Exclusive access with password recognition
✴ Provides data on past and current ticket requests
✴ Manages dollars spent in each market in an organized fashion
✴ Follows trending on a regional and national level
✴ Tracks ROI for each customer and company
TRACKING & TRENDING
TICKET
MANAGEMENT
17. ✴ Discuss which ISEG platforms corresponds with Haier America’s business initiative
✴ Review Haier America’s 2013 event/marketing/sponsorship strategy. Discuss synergies
and potential partnership
✴ ISEG supplies Haier America with a 2013/2014 strategy based on brand objectives, client
demographics and passions within the sports & entertainment industry
NEXT STEPS
18. THANK YOU!
Joanna Stark
Executive Director - Hospitality & Corporate Relations
Phone: 646.942.8030
jstark@insideseg.com
Event Date: location time
3.13.2013 NEW YORK, NY 2:00 PM
