Impact of Social Media in Hospitality Industry (Indonesia)
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Social media has had a huge impact on the hospitality industry. Many travelers now use social media to research and book travel, engage with destinations during their trips, and post reviews after their visits. Specifically, over half of travelers report being inspired by friends' social media photos for their holiday choices and travel plans. Additionally, three-quarters of travelers post vacation photos to social networks. Hotels and destinations have embraced social media and online reviews, with over 80% of travelers beginning long trip planning two or more months in advance and relying heavily on online resources and reviews.
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Impact of Social Media in Hospitality Industry (Indonesia)
- 1. Impact of Social Media in Hospitality Industry by Joris Satyadharma
- 2. SOCIAL NETWORKS GROWTH • There are more than 47 million active Facebook users in Indonesia • Twitter has more than 200 million users worldwide • Over 800 million unique users visit YouTube each month SOURCE: http://mashable.com/2013/01/17/social-media-global/#m!2b7f
- 3. TIME SPENT ON SOCIAL NETWORKS SOURCE: http://blog.kissmetrics.com/guide-to-influencer-targeting/ Average time visitors spend on social networking sites per month.
- 4. AVG TIME SPENT ON VARIOUS ACTIVITIES SOURCE: http://blog.kissmetrics.com/guide-to-influencer-targeting/
- 5. Social media has had a huge impact on every industry across the world and travel is no exception.
- 6. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, ongoing engagement while they’re travelling to post reviews. SOURCE: http://blog.kissmetrics.com/guide-to-influencer-targeting/
- 7. THE NEW WORD-OF-MOUTH “92% of global consumers trust ‘earned media’, such as word-of- mouth and recommendations from friends and family, above all other forms of advertising.” - Nielsen Company SOURCE: http://blog.kissmetrics.com/guide-to-influencer-targeting/
- 8. SOCIAL ENDORSEMENTS Social influencers create direct brand endorsements. Their audiences drive endorsements through engagement with influencer content. SOURCE: http://blog.kissmetrics.com/guide-to-influencer-targeting/
- 9. 52%52% said their friends’ Facebooksaid their friends’ Facebook photos inspired their holidayphotos inspired their holiday choice and travel plans.choice and travel plans. SOURCE: http://www.four-pillars.co.uk/blog/impact-of-social-media-within-the-hospitality-industry-2/
- 10. 76%76% Post vacation photos toPost vacation photos to their social network.their social network. SOURCE: http://www.four-pillars.co.uk/blog/impact-of-social-media-within-the-hospitality-industry-2/
- 11. Travel Planning • 80% begin planning their vacation two or more months ahead of time when taking a long trip. • 77% begin planning their vacation within a month of departure when taking a short trip. • 55% consider 1-5 properties before booking an accommodation. • 32% prefer to book directly on an accommodation's website. 2012 TRIPADVISOR HOTEL REVIEW SURVEY Conducted by PhoCusWright on behalf of TripAdvisor
- 12. Why Do Travelers Write Reviews? • 74% travelers say they write reviews because they want to share a good experience with others. • 98% find TripAdvisor reviews to be accurate of the actual experience. • 87% agree that TripAdvisor hotel reviews “help me feel confident in my booking decisions”. • 53% will not book a hotel that doesn’t have any reviews. 2012 TRIPADVISOR HOTEL REVIEW SURVEY Conducted by PhoCusWright on behalf of TripAdvisor
- 13. Travel Planning Is Dominated By Online Resources
- 14. Online Reviews Are Changing Travel
- 15. BONUS
- 16. 5 ‘R’ of SOCIAL MEDIA 1. Reason 2. Represent yourself 3. Responsibility 4. Respect 5. Restraint SOURCE: http://www.forbes.com/sites/jeannemeister/2013/02/07/to-do-update-companys-social-media-policy-asap/
- 18. REASON Use reasonable etiquette, the same as you would offline.
- 20. REPRESENT YOURSELF Anonymous profiles lend themselves to more negative content.
- 22. RESPONSIBILITY Make sure that what you’re saying is factually correct, and also that it doesn’t violate any legal guidelines that prohibit revealing information that is confidential.
- 24. RESPECT What you say online is a permanent record, so don’t say anything online you wouldn’t feel comfortable saying to the whole office – with a camera rolling.
- 26. RESTRAINT Before you hit that send button, pause and reread. If you wouldn’t want that particular thought or contribution forever associated with your name, don’t post it.