Programme du Be Connected Forum 2011 by LaSer le 30 juin à Paris à l'espace Cardin

1. CONNECTED
FORUM
UNDERSTANDING Paris, June 30th
THE NEW CONSUMER / BRAND & RETAILERS RELATION
IN THE DIGITAL REVOLUTION
GAMIFICATION : 3.40pm
11.00am to 2.00pm
A NEW BRAND/CONSUMER RELATION
BE CONNECTED EXPO Tommy François, New IP Director, Ubisoft
WITH LUNCH COCKTAIL AT 12.30PM. 4.00pm to 4.30pm
Practical case studies & demos
from all accross Europe BE CONNECTED EXPO
& exclusive prospective solutions & COFFEE BREAK
by the Echangeur
CONFERENCE INTRODUCTION 2.00pm INTERACT WITH YOUR CUSTOMERS
Jean Darrieu, & GROW YOUR BUSINESS
Marketing & Payment Services CEO, LaSer
Patrick Russo, Communications HOME / MOBILE / STORE: 4.30pm
& brands strategy director, LaSer HOW TO CREATE VALUE
ON THE NEW CUSTOMER JOURNEY
INVOLVE YOUR CUSTOMERS WITH RETAILERS AND BRANDS
& UNDERSTAND THEIR MOTIVATION Daniel Martiano, Managing director, LaSer Symag
NEW CONSUMER TRENDS : 2.10pm FROM RELATIONSHIP PROGRAMS 4.55pm
WHICH ARE THE OPPORTUNITIES TO SOCIAL CRM
TO RETHINK APPROACH ROUNDTABLE #2
TO CUSTOMER RELATIONSHIP ? David Stut, Atypicstore.com, Director
Cécile Gauffriau, Echangeur by LaSer, Director Xavier Leclerc, Account executive, Facebook
Patrick Hoffstetter, Digital CEO, Renault
FROM LOYALTY TO E-SIGNATURE ; 2.30pm
THE CARD & PAYMENT EFFECT WRAP UP 5.25pm
TODAY AND TOMORROW Raffaele Cicala, CEO, LaSer
Dave Fletcher, Sales director, LaSer UK
USING 5.35pm
PICK N PAY : 5ONE (PART OF LASER) 2.50pm THE NEW CONSUMER POWER
DESIGNS SOUTH AFRICA’S FIRST TO DEVELOP BRAND AWARENESS
LOYALTY PROGRAM IN GROCERY RETAIL Philippe Lemoine, Chairman & CEO, LaSer
Trish Ferguson, Chief Strategy Officer,
5one (part of LaSer) SOCIAL MONITORING, 5.50pm
MARKET RESEARCH & THE FUTURE
FROM SHOPPER INSIGHTS 3.10pm Yann Gourvennec,
TO PERSONALIZATION AND RECOMMENDATION Head of internet & digital media, Orange
ROUNDTABLE #1
CONCLUSION 6.10pm
Anne-Marie Gaultier, Marketing director,
Philippe Lemoine & Yann Gourvennec
Galeries Lafayette & BHV
Catherine Barba, Malinea & Cashstore.fr, 6.20pm
Co-founder & CEO
Jean Paul Baradel, Consultant. Former VP in charge BE CONNECTED EXPO
of digital consumer marketing for the Danone group. & COCKTAIL
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2. BE CONNECTED EXPO
3 areas with practical case studies & demos from all accross
Europe & exclusive prospective solutions by the Echangeur
INVOLVE YOUR CUSTOMERS
& UNDERSTAND THEIR MOTIVATION
- Cards programs (prepaid, payment, cobranding, giftcard...)
- Customer knowledge
- Data marketing
- Vox Clienti, e-reputation, social CRM...
Case studies: Galeries Lafayette, Sonae, Ocado, BP, Ford, Bricomarché, Sanofi aventis...
INTERACT WITH YOUR CUSTOMERS
& GROW YOUR BUSINESS
- Payment solutions & financial services on & offline: home banking, e-signature...
- Loyalty & relationship programs
- Loyalty Mobile by LaSer
- Services : Credit, insurance, day-to-day life services, contact centres…
- Innovative initiatives
- Sales campaigns & customer loyalty programs throughout the customer experience:
checkout & transaction solutions (payment terminals, self-shopping, mobility...)
Case studies : Cofinoga, Delamaison, Brandalley, Tati.fr, Maaf, CDGP.fr, Atypicstore.com,
Monoprix, Voyageprive.com...
A TECHNOLOGICAL & MARKETING WATCH PLATFORM
APPLIED TO CUSTOMER RELATIONSHIP MANAGEMENT
Consumer trends, CRM watch, customer profiling, ideas incubator ecosystem,
social media analysis …
SPECIAL CORNER : Digital content by LaSer
Live tweet #BCFLaSer
CONNECTED
@LaSer_Group
facebook.com/LaSerGroup FORUM
www.blog.lasergroup.eu/
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