1. Practical Steps for Building a Social
Media Strategy
Step One
Conduct Audit
Develop Social Policy for TA
Establish program objectives
Key stakeholder interviews/goals
Define corporate guidelines
Establish measurements for success
Plan Development
Annual Strategy should include:
Core 4-5 Social Site Recommendations
Brand/messaging
Social Calendar Development (Documents all pre-planned social activities & content
changes)
How to display commitment to Social Responsibility
How to communicate and align with corporate guidelines
Business Unit/Staff communication and training requirements
Crisis and editorial guidelines
SEO considerations and options
Custom Twitter feeds

2. Top 5 Social Media sites and why they are
important to recruiting
Facebook is a social networking site where members connect and
share with friends, create a profile, join common-interest user
groups, organized by workplace, school or college, or other
characteristics, and categorize their friends into lists. Facebook has
over 850 million active users and growing.
Why is it important to recruiting?
Building and driving engagement with Employer Brand
Creating conversations with active and passive candidates
Getting message in front of candidates where they spend the most
time
Twitter is a social networking and micro blogging service that allows
you to answer the question, "What are you doing?“ by sending short
text messages 140 characters in length, called "tweets", to your
friends, or "followers."
Why is it important to recruiting?
• Identifying candidates
• Pushes job alerts to opt-in audience
• Engagement platform for potential candidates
• Brands your company as an employer of choice in the Twitter
community

3. LinkedIn lets you connect with friends, colleagues, and other people you've
worked or done business with. User profiles on the network is akin to an
online resume, complete with the ability for others to write
recommendations on work performance. Companies have profile pages on
the site, and there are group features available to build discussion areas
around a central topic.
Why is it important to recruiting?
• Publish robust career content about working at your company
• Highly targeted sourcing tools
• Identify relevant candidates
YouTube is also the second largest search engine in the world. YouTube
allows billions of people to discover, watch and share videos. YouTube
provides a forum for people to connect and inform others across the globe
and acts as a distribution platform for original content creators and
advertisers large and small.
Why is it important to recruiting?
• Engagement platform for potential candidates
• Building an Employer Brand on a career specific channel
• Communicating Company Culture
• Offering „day in the life‟ for specific roles/jobs

4. Google+ is Google's new social network. It differs in that it promotes social
sharing that is more similar to how people share in real life by providing
features such as one that limits who you are talking to, creating 1-on-1
conversation.
Why is it important to recruiting?
• Google+ users, both candidates and recruiters, can opt to have their
profile and messages searchable
• It‟s a social network that competes with Facebook
• Google “Circles” allows users to keep their professional network
separate from their personal network
Please contact Janet Muir if you would like to
review a copy of the presentation and engage in a
meaningful conversation about how TMP can help
your organization:
Janet Muir
Director, Digital Business Development
Mobile: (206) 713-2936
e-mail: janet.muir@tmp.com
Twitter: JanetMuirNW
LinkedIn: www.linkedin.com/pub/janet-muir/13/a5/424