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The Triangle, NC’s premier bike share system
  operator. We consult, design, install and
operate fourth-generation bike share systems.

                         Presented by
                       Josh Bielick
                      (954)552 4965
                   jBielick@gmail.com


                   © 2012 Triangle Bike Share
PROBLEM

                     Overburdened  
                     infrastructure  



 Detriment  to  
                                                    Rising  cost  of  
environment  by  
                                                       gasoline  
exis7ng  op7ons  




                    Growing  urban  
                     popula7on  –  
                    growing  transit  
                         use  
                       © 2012 Triangle Bike Share
SOLUTION
Public Bike Share



                                               Transporta)on	
  

                                                       Health	
  


                                   Environmental	
  

                                                           Social	
  &	
  
                                                         Educa)onal	
  


 Benefits:                                          Economic	
  


                      © 2012 Triangle Bike Share
MORE SYSTEMS WORLDWIDE




CITY	
                D.C.	
  /	
      Denver	
  B-­‐           Boston	
         NY	
  City	
       Chicago	
  
                     Arlington	
         Cycle	
                Hubway	
  
Year  installed         2008              2009                     2010            2012               2012  

Size                150/1,300           60/600                   60/600        600/10,000          300/3000  

Operator            Alta  Bicycle     Denver  Bike           Alta  Bicycle     Alta  Bicycle      Alta  Bicycle  
                       Share            Share                   Share             Share            Share/  B-­‐
                                                                                                     cycle  

                                               © 2012 Triangle Bike Share
PRODUCT: PUBLIC BIKE SHARE SYSTEM




             © 2012 Triangle Bike Share
GPS  
                                      Central  Call  Center  /  
                                       Opera7ons  Center  




RFID  
                                      Wireless  
                                      GPRS/HSPA  


         © 2012 Triangle Bike Share
HOW IT WORKS




   © 2012 Triangle Bike Share
MARKET

                                  • Raleigh’s  demographics  reflect  favorably  
 Urban  Popula7on  Density        • Triangle  urban  residen7al  pop  growing  

Non-­‐ins7tu7onalized  Group      • 7  universi7es  in  or  near  downtown  
  Quarter  Pop.  Density          • NCSU  Bicycle  Plan    

                                  • RTP,  Hospitals,  Universi7es  all  nearby  
         Job  Density             • Vibrant  downtowns  in  Triangle  


   Tourist/Trip  Abractors        • Sports,  events,  fes7vals,  arts  


  Regional  Transit  system       • Increasing  number  of  bike  facili7es,  maps,  routes,  connec7ons  
            plans  

Healthy  corporate  and  non-­‐   • Many  poten7al  program  partners  and  sponsors  
     profit  community             • BCBS,  YMCA,  hospitals,  Universi7es  


                                          © 2012 Triangle Bike Share
PROVISIONAL MODEL




     Source  of  Funds:  
•     Membership and usage fees
•     Sponsorships (system naming, station naming)
•     Capital contributions
•     Street furniture/advertising?

                            © 2012 Triangle Bike Share
TEAM

                               Management	
  

             Director                                        Josh  Bielick  

       Opera7ons  Director                                     Seeking  

      Genera7on  manager                                       Seeking  

Urban/City  Planner  —  GIS  Wizard                            Seeking  




                                © 2012 Triangle Bike Share
MILESTONES

•  Initial research and data collection
   for feasibility study

•  Business plan written

•  BCBS NC                                     entrant

•                         entrant

                  © 2012 Triangle Bike Share
FINANCES

•  Membership sales projections
  – FY01 : 13,066 memberships sold
    •  $352,000 membership and usage revenue
•  Expenses
  – ~$2,239 per bike per year
    •  FY01
       –  Operations exp: $569,000
       – G&A :            $326,568

•  FY 01 NET Loss:            $543,696

                       © 2012 Triangle Bike Share
CORPORATE SPONSORSHIP OPPORTUNITY

•  System Naming Rights
•  Reaching objectives in the interest of both parties
•  Furthering mission and impact of both organizations
•  Innovative, social & economic impact
•  High exposure



      SYSTEM SPONSORSHIP STARTUP NEED :: $500,000
    ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000

                         © 2012 Triangle Bike Share
REVOLUTIONIZING URBAN MOBILITY

•  Charlotte is now beginning a pilot
   program and feasibility study.

•  Bike share is coming to the triangle and
   we can make a lasting, significant impact
   on urban communities, transportation
   in the US, and fostering healthy lifestyles


                   © 2012 Triangle Bike Share
This slide intentionally left blank




             © 2012 Triangle Bike Share
CITY PROFILES
                                                          Popula)on	
  Densi)es	
  
                         30,000.00    
                         25,000.00    
Pop	
  /	
  mi^2	
  




                         20,000.00    
                         15,000.00    
                         10,000.00    
                          5,000.00    
                                   -­‐        




                                                 %	
  Popula)on	
  enrolled	
  as	
  students	
  
40.00%  
35.00%  
30.00%  
25.00%  
20.00%  
15.00%  
10.00%  
 5.00%  
 0.00%  




                                                                © 2012 Triangle Bike Share
CITY PROFILES, CONT.
               Employed:	
  Cycling	
  Commu)ng	
  Rate	
  
    6.00%  
    5.00%  
    4.00%  
    3.00%  
    2.00%  
    1.00%  
    0.00%  




              Employed:	
  Public	
  Transit	
  Ridership	
  
60.00%  
50.00%  
40.00%  
30.00%  
20.00%  
10.00%  
 0.00%  




                               © 2012 Triangle Bike Share
STARTUP SYSTEM COSTS

•  40 Stations, 400 bicycles
•  $38-50,000 per station
•  $4,500 station installation
•  Total: ~$1.48M




                   © 2012 Triangle Bike Share
TARGET MARKET




    © 2012 Triangle Bike Share
MEMBERSHIP TYPES AND SALES PROJECTIONS


Membership	
  Type	
     Price	
     FY01	
  Projected	
  Volume	
       FY02	
  Projected	
  Volume	
  
                         Point	
  
24-­‐hour  Temporary   $6            11,266                              18,958  
7-­‐day                  $20         40                                  275  
30-­‐day                 $30         75                                  155  
Annual                   $80         1685                                1,800  




                                            © 2012 Triangle Bike Share
© 2012 Triangle Bike Share
SOURCES
•    American Community Survey Data 2010

•    Bike Share – History, Impact and Prosivions –Paul DeMaio
•    http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown
•    Denver Bike Share 2010 Annual Report
•    CommuterPageBlog.com, Paul DeMaio
•    http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self-
     sufficient.html
•    IBISWorld.com Public Transportation Industry Report, June 2011
•    Transportation Research Part A – Bicycling renaissance in North America?
•    US Census Bureau
•    Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011)
•    http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx
•    Seattle Feasibility Study
•     Department of Urban Design and Planning, University of Washington
•    CityData.com
•    SimplyMap.com
•    Raleigh Bicycle Transportation Plan 2009
•    Minneapolis NiceRide Subscriber Survey 2010
•    Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share)
•    SmartBike DC Survey Results
•    Case for Bike Share: Opportunities in NYC
•    http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon-
     credit-certification
•    Philadelphia Bikeshare Concept Feasibility study (2010)
•    http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php
•    Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare”
                                                 © 2012 Triangle Bike Share

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Triangle Bike Share - Pitch Presentation

  • 1. The Triangle, NC’s premier bike share system operator. We consult, design, install and operate fourth-generation bike share systems. Presented by Josh Bielick (954)552 4965 jBielick@gmail.com © 2012 Triangle Bike Share
  • 2. PROBLEM Overburdened   infrastructure   Detriment  to   Rising  cost  of   environment  by   gasoline   exis7ng  op7ons   Growing  urban   popula7on  –   growing  transit   use   © 2012 Triangle Bike Share
  • 3. SOLUTION Public Bike Share Transporta)on   Health   Environmental   Social  &   Educa)onal   Benefits:   Economic   © 2012 Triangle Bike Share
  • 4. MORE SYSTEMS WORLDWIDE CITY   D.C.  /   Denver  B-­‐ Boston   NY  City   Chicago   Arlington   Cycle   Hubway   Year  installed   2008   2009   2010   2012   2012   Size   150/1,300   60/600   60/600   600/10,000   300/3000   Operator   Alta  Bicycle   Denver  Bike   Alta  Bicycle   Alta  Bicycle   Alta  Bicycle   Share   Share   Share   Share   Share/  B-­‐ cycle   © 2012 Triangle Bike Share
  • 5. PRODUCT: PUBLIC BIKE SHARE SYSTEM © 2012 Triangle Bike Share
  • 6. GPS   Central  Call  Center  /   Opera7ons  Center   RFID   Wireless   GPRS/HSPA   © 2012 Triangle Bike Share
  • 7. HOW IT WORKS © 2012 Triangle Bike Share
  • 8. MARKET • Raleigh’s  demographics  reflect  favorably   Urban  Popula7on  Density   • Triangle  urban  residen7al  pop  growing   Non-­‐ins7tu7onalized  Group   • 7  universi7es  in  or  near  downtown   Quarter  Pop.  Density   • NCSU  Bicycle  Plan     • RTP,  Hospitals,  Universi7es  all  nearby   Job  Density   • Vibrant  downtowns  in  Triangle   Tourist/Trip  Abractors   • Sports,  events,  fes7vals,  arts   Regional  Transit  system   • Increasing  number  of  bike  facili7es,  maps,  routes,  connec7ons   plans   Healthy  corporate  and  non-­‐ • Many  poten7al  program  partners  and  sponsors   profit  community   • BCBS,  YMCA,  hospitals,  Universi7es   © 2012 Triangle Bike Share
  • 9. PROVISIONAL MODEL Source  of  Funds:   •  Membership and usage fees •  Sponsorships (system naming, station naming) •  Capital contributions •  Street furniture/advertising? © 2012 Triangle Bike Share
  • 10. TEAM Management   Director   Josh  Bielick   Opera7ons  Director   Seeking   Genera7on  manager   Seeking   Urban/City  Planner  —  GIS  Wizard   Seeking   © 2012 Triangle Bike Share
  • 11. MILESTONES •  Initial research and data collection for feasibility study •  Business plan written •  BCBS NC entrant •  entrant © 2012 Triangle Bike Share
  • 12. FINANCES •  Membership sales projections – FY01 : 13,066 memberships sold •  $352,000 membership and usage revenue •  Expenses – ~$2,239 per bike per year •  FY01 –  Operations exp: $569,000 – G&A : $326,568 •  FY 01 NET Loss: $543,696 © 2012 Triangle Bike Share
  • 13. CORPORATE SPONSORSHIP OPPORTUNITY •  System Naming Rights •  Reaching objectives in the interest of both parties •  Furthering mission and impact of both organizations •  Innovative, social & economic impact •  High exposure SYSTEM SPONSORSHIP STARTUP NEED :: $500,000 ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000 © 2012 Triangle Bike Share
  • 14. REVOLUTIONIZING URBAN MOBILITY •  Charlotte is now beginning a pilot program and feasibility study. •  Bike share is coming to the triangle and we can make a lasting, significant impact on urban communities, transportation in the US, and fostering healthy lifestyles © 2012 Triangle Bike Share
  • 15. This slide intentionally left blank © 2012 Triangle Bike Share
  • 16. CITY PROFILES Popula)on  Densi)es    30,000.00      25,000.00     Pop  /  mi^2    20,000.00      15,000.00      10,000.00      5,000.00      -­‐         %  Popula)on  enrolled  as  students   40.00%   35.00%   30.00%   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%   © 2012 Triangle Bike Share
  • 17. CITY PROFILES, CONT. Employed:  Cycling  Commu)ng  Rate   6.00%   5.00%   4.00%   3.00%   2.00%   1.00%   0.00%   Employed:  Public  Transit  Ridership   60.00%   50.00%   40.00%   30.00%   20.00%   10.00%   0.00%   © 2012 Triangle Bike Share
  • 18. STARTUP SYSTEM COSTS •  40 Stations, 400 bicycles •  $38-50,000 per station •  $4,500 station installation •  Total: ~$1.48M © 2012 Triangle Bike Share
  • 19. TARGET MARKET © 2012 Triangle Bike Share
  • 20. MEMBERSHIP TYPES AND SALES PROJECTIONS Membership  Type   Price   FY01  Projected  Volume   FY02  Projected  Volume   Point   24-­‐hour  Temporary   $6   11,266   18,958   7-­‐day   $20   40   275   30-­‐day   $30   75   155   Annual   $80   1685   1,800   © 2012 Triangle Bike Share
  • 21. © 2012 Triangle Bike Share
  • 22. SOURCES •  American Community Survey Data 2010 •  Bike Share – History, Impact and Prosivions –Paul DeMaio •  http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown •  Denver Bike Share 2010 Annual Report •  CommuterPageBlog.com, Paul DeMaio •  http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self- sufficient.html •  IBISWorld.com Public Transportation Industry Report, June 2011 •  Transportation Research Part A – Bicycling renaissance in North America? •  US Census Bureau •  Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011) •  http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx •  Seattle Feasibility Study •  Department of Urban Design and Planning, University of Washington •  CityData.com •  SimplyMap.com •  Raleigh Bicycle Transportation Plan 2009 •  Minneapolis NiceRide Subscriber Survey 2010 •  Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share) •  SmartBike DC Survey Results •  Case for Bike Share: Opportunities in NYC •  http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon- credit-certification •  Philadelphia Bikeshare Concept Feasibility study (2010) •  http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php •  Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare” © 2012 Triangle Bike Share