Keynote presentation by Michael Maness, Vice President for Journalism & Media Innovation, Knight Foundation, at the Digital News Revenue Summit hosted by The Texas Tribune and Knight Center for Journalism in the Americas, April 3, 2014.

1. JOURNALISM AND
MEDIA INNOVATION
!
KNIGHT FOUNDATION
!
@MICHAELMANESS
1

2. WE ARE TRYING TO ADVANCE THE
HISTORICAL IMPACT OF
JOURNALISM IN A DEMOCRACY
2

3. DOES ANYONE NEED IT?

4. Source: Silicon Alley Insider

7. MOVING INTO AN ERA OF
CONTINUOUS DISRUPTION
7

8. THE BIGGEST PROBLEM IN THE FIELD:
A LACK OF
TRANSFORMATIONAL LEADERSHIP
8

9. UNDERSTAND NEED
UNCOVER SOLUTIONS
TAKE RISKS
ITERATE QUICKLY
RATIONAL ECONOMIC ACTORS
EMBRACE DISRUPTIVE TECHNOLOGY
9

10. 10

11. 11

12. PEOPLE HIRE BRANDS TO DO JOBS
12

13. TO SURVIVE BRANDS MUST AT
THE VERY LEAST PROVIDE ONE OF
TWO THINGS
13

14. DELIGHT / UTILITY
14

15. THE RISE OF DESIGN
AND DESIGN THINKING
15

16. A STRIKING SHIFT FROM
TECHNOLOGY TO
UNDERSTANDING
THE CONSUMER NEED
16

17. DESIGN THINKING:
ANTHROPOLOGY +
EMPATHY+
INSIGHTS+
ITERATIVE+
AGILITY+
USER EXPERIENCE
!
17

18. 18

19. 18
$22.00

20. 19

21. 19
$249.00

22. 20

23. 20
$6.98

24. 21

25. 21
$129.00

26. 22
EQUITY: …..

27. 22
FOUNDED : 1885
EMPLOYEES: 130,000
EQUITY: 12.9 B EQUITY: …..

28. 22
FOUNDED : 1885
EMPLOYEES: 130,000
EQUITY: 12.9 B
FOUNDED : 2012
EMPLOYEES: 137
EQUITY: …..

30. DESIGN IMPORTANCE
!
IBM HIRING 150-200 DESIGNERS PER YEAR
!
GOOGLE VENTURES ADDED DESIGN ADVISORY BOARD
!
MAEDA LEAVES R.I.S.D FOR VC
!
!
24

31. HOW MIGHT WE UNDERSTAND
AND IMPROVE THE IMPACT OF
LOCAL NEWS COVERAGE?
25

32. !
3 YEARS OF RESEARCH
14 CITIES
445 OBSERVATIONS
!
!

33. BIG MEDIA FAVORS
HIGH IMPACT, LOW PROBABILITY
EVENTS

34. Gannett Design and Innovation
High Focus
Short Window Long Window
Low Focus
Status Check
Topic Love
Refuge
Story Chase
Time Filler
Problem Solve
CONSUMER MEDIA MODES

35. Gannett Design and Innovation
High Focus
Short Window Long Window
Low Focus
Status Check
Topic Love
Refuge
Story Chase
Time Filler
Problem Solve
Source Agnostic
(Brand is irrelevant)
Source Matters
(Brand inspires loyalty)
CONSUMER MEDIA MODES

36. CHANGING MY
COMMUNITY PERCEPTION

37. CHANGING MY
COMMUNITY PERCEPTION
ACT OF GOD

38. CHANGING MY
COMMUNITY PERCEPTION
ACT OF GOD
UNEXPECTED EVENT TO STRONG TIES

39. CHANGING MY
COMMUNITY PERCEPTION
ACT OF GOD
UNEXPECTED EVENT TO STRONG TIES
PERSONAL DISRUPTION

40. CHANGING MY
COMMUNITY PERCEPTION
ACT OF GOD
UNEXPECTED EVENT TO STRONG TIES
PERSONAL DISRUPTION

41. CHANGING MY
COMMUNITY PERCEPTION
ACT OF GOD
UNEXPECTED EVENT TO STRONG TIES
PERSONAL DISRUPTION

43. LOCAL MEDIA OFTEN CREATES
COGNITIVE DISSONANCE WITH

44. LOCAL MEDIA OFTEN CREATES
COGNITIVE DISSONANCE WITH
MY PERCEIVED COMMUNITY

45. CITIZENS HAVE TWO CHOICES
!
1. RECONCILIATION : THIS IS JUST THE WAY IT IS
2. RESOLUTION: THERE ARE THINGS WE CAN DO
!
MEDIA RARELY SUPPORTS RESOLUTION

46. CITIZEN QUOTE:
“I’m tired of turning on my TV to find out about
murders in places I couldn’t find on a map.”

47. CITIZEN QUOTE:
“You sit outside of our community and tell us the
worst things about ourselves.”

48. “CREDIBLE” MEDIA NOW HAS THESE TRAITS:
AUTHENTIC
SUBJECTIVE
TRANSPARENT
SELF-AWARE
SINGLE SUBJECT EXPERTISE
!

49. "Michigan held off Iowa for a 7-5 win on Saturday. The
Hawkeyes (16-21) were unable to overcome a four-run sixth
inning deficit. The Hawkeyes clawed back in the eighth inning,
putting up one run."
"The University of Michigan baseball team used a four-run
fifth inning to salvage the final game in its three-game
weekend series with Iowa, winning 7-5 on Saturday afternoon
(April 24) at the Wilpon Baseball Complex, home of historic
Ray Fisher Stadium."
"The Iowa baseball team dropped the finale of a three-game
series, 7-5, to Michigan Saturday afternoon. Despite the loss,
Iowa won the series having picked up two wins in the twinbill
at Ray Fisher Stadium Friday."

50. THE NEW NEWS ECOSYSTEM:

51. THE NEW NEWS ECOSYSTEM:
SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES

52. THE NEW NEWS ECOSYSTEM:
SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES
THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”

53. THE NEW NEWS ECOSYSTEM:
SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES
THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”
BIG LEGACY MEDIA FINDS IT OR GETS PUSHED

54. THE NEW NEWS ECOSYSTEM:
SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES
THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”
BIG LEGACY MEDIA FINDS IT OR GETS PUSHED

55. IN AN ERA OF CONTINUOUS DISRUPTION,
YOU WILL HAVE TO STOP DOING SOME THINGS TO
CREATE TIME AND SPACE FOR EXPERIMENTATION.