Presentation by Joe Bachana of DPCI at Lavacon 2012

Mul$channel
Publishing

Strategies
for
Mul$na$onal

Organiza$ons

! Presenter: Joseph Bachana,
President and Founder, DPCI
©2012 DPCI. All Rights Reserved.

About The Speaker
!   Content Technology Professional since 1983
!   First jobs at Ad Agencies
!   Next @ The New York Times, then the AP
!   Went into IT consulting in 1997
!   President/Founder of DPCI (www.databasepublish.com)
!   Just completed the MPA’s new www.magazine.org platform
!   Just completed Latina Media Ventures www.thelatinkitchen.com
!   Completed new hyperlocal media platform www.dnainfo.com
!   Recently completed Scholastic Trade eBook strategy
!   Working with the UN on its global content strategy
!   Dozens of other integration and development projects going
on at DPCI
!   Oh, the war stories!

Goals of this Session
!   Understanding the differences in
multi-channel strategies
!   Technology options that meet the needs of
the different multi channel delivery strategies
!   Low hanging fruit: Quick steps your
organization can take to deliver content
to different channels
!   Modern Case Studies/Examples

www.databasepublish.com

© 2012 DPCI. All Rights Reserved.

Current State
Ø  Publishers create and manage editorial/
production content with a desktop application
such as InDesign, QuarkXPress or the like
Ø  Manuscripts in MS Word or Open/NeoOffice
Ø  Book, periodic literature publishers leverage
workflow platforms like WoodWing, K4
Ø  Much copy/pasting done to get
content from one channel to another
Ø  Issue: Content parked in legacy
file formats


Dependencies for Cross Media
!   How structured the content is
!   Whether the publisher will allow for templated
”mail merge” of content and presentation vs.
requiring lovingly handcrafted design layouts
!   Whether the publication is very short or
long form, requiring rules-based imposition
and pagination



Impediments to Cross Media
!   Content not Centralized
!   Content not semantically enriched or tagged
!   Workflow Challenges
!   Automation vs. Design Imperative



Qualifying Cross Media Channels
!   Print
!   Web
!   Mobile/Tablet
!   EReader / EBook
!   Email/PURL versioning
!   TV (Spot versioning)
!   Interactive Object Versioning



Business Cases for Cross Media
!   Consumer/Enthusiast Magazine
!   B2B Publishing
!   K-12 Book Publishing
!   Higher Ed Publishing
!   STM Journal
!   Marketing Communications
!   Direct Mail (Brochures, buckslips, letter, etc)
!   Catalog
!   Fact/Sell sheets
!   ROP Advertising
!   FSI/Circulars


Popular Technology Options
!   Print:
!   Adobe InDesign Server
!  Digital Flywheel
!  XMPie
!  Typefi
!   QuarkServer
!   Tablet:
!   Custom Android App development
!   Custom iOS App development
!   eBook Publishing:
!   Calibre
!   InDesign CS5.5-to-ePub


“Low Hanging Fruit” Options
!   Apple iBooks Author
!   Pros/cons
!   Adobe Digital Publishing Suite, Quark
AppStudio (Aquafadas)
!   Pros/Cons
!   HTML5 development
!   Pros/Cons
! Quick Demonstration



Case Study: Daily Racing Form



Case Study: Comcast



Case Study: Primedia



TREND: Composite Content Apps
!   “Content-enabled Vertical Applications” (CEVA)
!   Manifold content contribution interfaces/experiences
!   Manifold content consumption interfaces/experiences
!   Fungible/dynamic workflows
!   ECM did not address these challenges well, only
storing and allowing users to interact with DATA, not
rich content
!   ECM addressed discoverability, not process
and ‘processing’ (editing) of content
!   CCAs support content processing



CCA Framework
!   For Composite Content Applications you need an
application platform (way to deliver applications) that
can communicate via Internet and with your
repository
!   CCA must be able to leverage workflow capabilities
of your repository
!   Know what your content application options/
requirements are before you start
!   ECM/CMS isn’t about just rich text editing or
form-based content entry any longer



Leveraging Existing Apps for CCA
!   Adobe products (InDesign, InCopy, FrameMaker,
Illustrator, Photoshop, AIR apps)
!   MS Office (Word, Excel), MS OfficeLIVE?
!   OpenOffice/neoOffice
!   oXygen XML Editor, Altova XMLSpy, Liquid XMLEditor
!   Zoho Writer
!   GoogleDocs?
!   Balsamiq? Axure? (wireframing)
!   Other?



Case Study: The United Nations
!   The Future:
!   Editorial production integrated with an open source
repository
!   Real-time indexing against UN taxonomy
!   Presentation of content through an open-source website built
using Responsive Design technologies
!   Traditional channels to deliver print files to UN image setting
devices in print shop
!   Old school ‘download’ of PDF files on demand



Emerging Innovations at DPCI
!   InDesign, Word, and Drupal
!   InDesign Server and Drupal



InDesign Integration w/ Drupal



MS Word Integration w/ Drupal D2WORD - DRUPAL

MICROSOFT WORD

D2WORD ADDIN D2WORD ADDIN

MICROSOFT WORD

DRUPAL

SERVICES MODULE

D2WORD ADDIN D2WORD ADDIN

MICROSOFT WORD
MICROSOFT WORD

Drupal 7 & services module with endpoint defined with JSON formatter Desktop running Microsoft Word 2007 or 2010 & D2Word AddIn Installed

Word AddIn created in .NET using C# as a language of implementation. JSON (JavaScript Object Notation)


InDesign Server Integration w/ Drupal DIGITAL FLYWHEEL SOLUTION

OPS WEB APPLICATION

DRUPAL DIGITAL FLYWHEEL
.NET CLASS LIBRARY

INDESIGN SERVER
IDSM DIGIFLY – VB.NET EXECUTABLE

FILE SYSTEM
MS SQL SERVER 2008 DATABASE

ENTERMEDIA SERVER

INDESIGN LIBRARY
IMAGE MAGICK LIBRARY

ENTERMEDIA SERVER

FILE SYSTEM

COMCAST STORE OPS WEB SERVICES

XMPIE SERVER

.NET CLASS LIBRARY

ASP.NET 4.0 Web Application on IIS 7 for Marking Up Template, Creating Business Rules, Configuring Dynamic MS SQL 2008 Database Server to Store Mark Up, Data Schema, Business Rules
Disclaimer, Creating Data Schema, Document Listing and Dynamic Disclaimer

ASP.NET 4.0 SOAP Web Services on IIS 7 for Checking in Template and Creating and Updating a Document Entermedia Server – External to Digital Flywheel

Java Web Application on Apache for Load Balancing, HTTP Interface to IDS, Scaling Of Images. Drupal Digital Flywheel - External to Digital Flywheel

VB.NET executable reads xml File and flows content into InDesignDocument using InDesign Library OPS Web Application Users - External to Digital Flywheel

Multiple Instances of InDesign Server Running as Windows Service Comcast Store - External to Digital Flywheel

Files in File System. This includes XML, InDesign, JPEG etc XMPIE Server


Emerging Innovations at DPCI
!   InDesign, Word, and Drupal (Demos)
!   InDesign Server and Drupal (Demo, if time)



Its Still About The Workflow
!   Innovations will continue to emerge
where media-independent workflow
engines will be used to manage
flexible data/file types in situ
!   Cross-Media delivery proceeds
to be more about channel
connectors/converters



Question/Response Time
Joseph.bachana@databasepublish.com
Blog: www.databasepublish.com/blog/jbachana
Twitter: joebachana
Office: 212.575.5609



Presentation by Joe Bachana of DPCI at Lavacon 2012

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Presentation by Joe Bachana of DPCI at Lavacon 2012

Ähnlich wie Presentation by Joe Bachana of DPCI at Lavacon 2012 (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Presentation by Joe Bachana of DPCI at Lavacon 2012