SlideShare ist ein Scribd-Unternehmen logo
1 von 42
Jewish United Fund/Jewish Federation of Metropolitan Chicago  An initiative of the Jewish Community Relations Council (JCRC) & The Communications Department Created by Lisa Pevtzow and Josie Aaronson-Gelb Talking Effectively About Israel
What works
 
 and what doesn’t
 
Commissioned by TIP                                                                                                           
PEACE & SECURITY U.S. SUPPORT COMMUNITY RELATIONS Tactical Action Steps Towards Peace POLITICAL ADVOCACY MEDIA PUBLIC OPINION
Four Decades of American Public Opinion “ In the Middle East situation, are your sympathies more with Israel or with the Palestinians?” 42% 46% 50% 48% 10% 15% 14% 13% 18% 52% PALESTINIANS Gallup Polls American Sympathies 53% 5% (Late) ISRAEL (2005)
Four Decades of American Public Opinion Four to one, Americans sympathize with Israel over the Palestinians
79% of Americans Agree
 Israel is a democracy that shares American values Greenberg 10/02 for The Israel Project
76% of Americans Agree
 Israel is one of America’s strongest allies Greenberg 10/02 for The Israel Project
70% of Americans Agree
 Israel is only trying to protect its citizens Greenberg 10/02 for The Israel Project
58% of Americans Agree
 Israel is willing to compromise for peace Greenberg 10/02 for The Israel Project
American View of the  Palestinian Authority (PA) ,[object Object],[object Object],[object Object],American View of the Palestinian Authority Gallup Poll ,[object Object]
PEACE & SECURITY U.S. SUPPORT POLITICAL ADVOCACY MEDIA PUBLIC OPINION Tactical Action Steps Towards Peace EDUCATED, MOBILIZED, AMERICAN JEWISH COMMUNITY COMMUNITY RELATIONS
Our Biggest Obstacle:  American Voters Who Say They  Know Someone Who Is Jewish 52%  (approximately 130 million people) Know a Jewish Person Don’t Know a Jewish Person K n o w  A  J e w i s h  P e r s o n “ No one is talking to me.” “ Please talk to me.” This is what these voters say
 74 % 64 % Public Opinion Strategies 11/03 Poll for The Israel Project 96 million people 83 million people Jews Aren’t Talking! 52% Jews Aren’t Talking! 130 million people
What should we be saying?
[object Object],#1 Message
 
Supplementary Messages  Link Israel and America
[object Object],Main Messages to Build Support  Linking Israel and America
Israel & America’s shared values:  democracy, freedom, security and peace   Main Messages to Build Support  Linking Israel and America
Religious Freedom   Israeli & American Values:
Women’s Rights Israeli & American Values:
Equality Israeli & American Values:
Express Compassion  for the Palestinians
[object Object],Hot Button Issues
Which argument works best about the fence? #1 “ The security fence is needed because there have been more than 250 Palestinian terrorist attacks against Israeli citizens over the past three years. A fence is needed to keep the terrorists out and protect innocent Israeli citizens.”
Which argument works best about the fence? #2 “ The security fence is not the real issue – in 2000, Israel offered to give the Palestinians all of Gaza, more than 90% of the West Bank and create a Palestinian state in exchange for peace, but Yasser Arafat rejected this offer.”
Which argument works best about the fence? #3 “ When Palestinian leaders disarm and arrest terrorists and dismantle their organizations, then a fence won’t be needed.  Until that time, Israel has the right to protect its citizens from attacks.”
Three Convincing Arguments in Support of the Fence ,[object Object],[object Object],[object Object],Public Opinion Strategies 7/03 Poll for The Israel Project
[object Object],[object Object],Hot Button Issues
Which argument works  best about the Settlements? “ The Jewish settlements in the West Bank provide a security buffer to help keep Israel’s population safe from terrorists.” #1
Which argument works  best about the Settlements? “ The settlements are not the real issue.  In 2000, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer.” #2
Which argument works  best about the Settlements? “ The settlements are not the real issue. In 2000, Israel offered to dismantle  settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer.  The Palestinians won’t stop until they have all of Israel.” #3
The argument that Israel has offered to dismantle settlements in the past but was rejected by Arafat has considerably more traction than other arguments ,[object Object],[object Object],[object Object],Public Opinion Strategies 4/03 Poll for The Israel Project
Building support for Israel among America’s diverse population
Teenagers, College Students, 20-Somethings. ,[object Object],[object Object],[object Object],[object Object],Luntz Study                                                                           
Secrets To Successful Communication ,[object Object],[object Object],[object Object],[object Object],Do

Secrets To Successful Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],Don’t

 
Secrets To Successful Communication Don’t argue.   Discuss.
Put a human face on it

An initiative mobilizing the Jewish community to strengthen public support for Israel Jewish United Fund/Jewish Federation of Metropolitan Chicago  An initiative of the Jewish Community Relations Council (JCRC) & The Communications Department Created by Lisa Pevtzow and Josie Aaronson-Gelb Talking Effectively About Israel

Weitere Àhnliche Inhalte

Was ist angesagt?

Siepert_Policy Memo
Siepert_Policy MemoSiepert_Policy Memo
Siepert_Policy Memo
Zoe Siepert
 
Soc345 lect4 911_america_part_2
Soc345 lect4 911_america_part_2Soc345 lect4 911_america_part_2
Soc345 lect4 911_america_part_2
jdubrow2000
 
Gregory meeks wikipedia (highlighted)
Gregory meeks   wikipedia (highlighted)Gregory meeks   wikipedia (highlighted)
Gregory meeks wikipedia (highlighted)
VogelDenise
 
Martin luther king in politic
Martin luther king in politicMartin luther king in politic
Martin luther king in politic
Rizal M Suhardi
 
Rise of the Islamists
Rise of the IslamistsRise of the Islamists
Rise of the Islamists
Jeremy Akey
 

Was ist angesagt? (20)

C7 - International Conflicts
C7 - International ConflictsC7 - International Conflicts
C7 - International Conflicts
 
"Lock Him Up": the Antics of the Collective Trickster
"Lock Him Up": the Antics of the Collective Trickster"Lock Him Up": the Antics of the Collective Trickster
"Lock Him Up": the Antics of the Collective Trickster
 
Meet Wes Clark
Meet Wes ClarkMeet Wes Clark
Meet Wes Clark
 
Siepert_Policy Memo
Siepert_Policy MemoSiepert_Policy Memo
Siepert_Policy Memo
 
Montgomery 1 hillary
Montgomery 1 hillaryMontgomery 1 hillary
Montgomery 1 hillary
 
2008 spy improv at hackers on planet earth
2008 spy improv at hackers on planet earth2008 spy improv at hackers on planet earth
2008 spy improv at hackers on planet earth
 
Preventing prejudice with video
Preventing prejudice with videoPreventing prejudice with video
Preventing prejudice with video
 
Soc345 lect4 911_america_part_2
Soc345 lect4 911_america_part_2Soc345 lect4 911_america_part_2
Soc345 lect4 911_america_part_2
 
Gregory meeks wikipedia (highlighted)
Gregory meeks   wikipedia (highlighted)Gregory meeks   wikipedia (highlighted)
Gregory meeks wikipedia (highlighted)
 
Racism Project
Racism ProjectRacism Project
Racism Project
 
Cwi Intro
Cwi IntroCwi Intro
Cwi Intro
 
Terrorism powerpoint ANDY :D
Terrorism powerpoint ANDY :DTerrorism powerpoint ANDY :D
Terrorism powerpoint ANDY :D
 
Politically induced migration syrian war
Politically induced migration syrian warPolitically induced migration syrian war
Politically induced migration syrian war
 
Martin luther king in politic
Martin luther king in politicMartin luther king in politic
Martin luther king in politic
 
Ethnic Conflict
Ethnic Conflict Ethnic Conflict
Ethnic Conflict
 
Rise of the Islamists
Rise of the IslamistsRise of the Islamists
Rise of the Islamists
 
The U.S. role in world affairs: what is America's duty as the world's only su...
The U.S. role in world affairs: what is America's duty as the world's only su...The U.S. role in world affairs: what is America's duty as the world's only su...
The U.S. role in world affairs: what is America's duty as the world's only su...
 
Obama presidency
Obama presidencyObama presidency
Obama presidency
 
Women Who Have Run for President
Women Who Have Run for PresidentWomen Who Have Run for President
Women Who Have Run for President
 
Terrorism
TerrorismTerrorism
Terrorism
 

Ähnlich wie Lets Talk

Du bow digest germany edition january 23, 2011
Du bow digest germany edition january 23, 2011Du bow digest germany edition january 23, 2011
Du bow digest germany edition january 23, 2011
dubowdigest
 
2012 02-spanish-language-us-national-charts-release
2012 02-spanish-language-us-national-charts-release2012 02-spanish-language-us-national-charts-release
2012 02-spanish-language-us-national-charts-release
The Israel Project
 
Strategic Plan Part 2 SWOT Analysis paperConduct an internal .docx
Strategic Plan Part 2 SWOT Analysis paperConduct an internal .docxStrategic Plan Part 2 SWOT Analysis paperConduct an internal .docx
Strategic Plan Part 2 SWOT Analysis paperConduct an internal .docx
florriezhamphrey3065
 
U.S. Policies That Shape The Middle East Powerpoint2
U.S. Policies That Shape The Middle East Powerpoint2U.S. Policies That Shape The Middle East Powerpoint2
U.S. Policies That Shape The Middle East Powerpoint2
Jennifer Nix
 
473 2015 up political tolerance competence (1 21-15)
473 2015 up political tolerance competence (1 21-15)473 2015 up political tolerance competence (1 21-15)
473 2015 up political tolerance competence (1 21-15)
mpeffl
 
Alfred m. lilienthal zionism & american jews - journal of historical review...
Alfred m. lilienthal   zionism & american jews - journal of historical review...Alfred m. lilienthal   zionism & american jews - journal of historical review...
Alfred m. lilienthal zionism & american jews - journal of historical review...
RareBooksnRecords
 
Book Review
Book ReviewBook Review
Book Review
Dakota Lee
 
Marshal plan insert_final
Marshal plan insert_finalMarshal plan insert_final
Marshal plan insert_final
The End Within
 
Israel Palestine 101
Israel Palestine 101Israel Palestine 101
Israel Palestine 101
tranceking
 

Ähnlich wie Lets Talk (20)

Leslie Wexner Leak Memo
Leslie Wexner Leak MemoLeslie Wexner Leak Memo
Leslie Wexner Leak Memo
 
El manual secreto de Israel para ocultar la realidad en Palestina (INGLES)
El manual secreto de Israel para ocultar la realidad en Palestina (INGLES)El manual secreto de Israel para ocultar la realidad en Palestina (INGLES)
El manual secreto de Israel para ocultar la realidad en Palestina (INGLES)
 
Du bow digest germany edition january 23, 2011
Du bow digest germany edition january 23, 2011Du bow digest germany edition january 23, 2011
Du bow digest germany edition january 23, 2011
 
2012 02-spanish-language-us-national-charts-release
2012 02-spanish-language-us-national-charts-release2012 02-spanish-language-us-national-charts-release
2012 02-spanish-language-us-national-charts-release
 
PAJC.IsraelDIALOGUE.TEMPLE EMANUEL
PAJC.IsraelDIALOGUE.TEMPLE EMANUELPAJC.IsraelDIALOGUE.TEMPLE EMANUEL
PAJC.IsraelDIALOGUE.TEMPLE EMANUEL
 
Strategic Plan Part 2 SWOT Analysis paperConduct an internal .docx
Strategic Plan Part 2 SWOT Analysis paperConduct an internal .docxStrategic Plan Part 2 SWOT Analysis paperConduct an internal .docx
Strategic Plan Part 2 SWOT Analysis paperConduct an internal .docx
 
Gilboa-Inbar
Gilboa-InbarGilboa-Inbar
Gilboa-Inbar
 
U.S. Policies That Shape The Middle East Powerpoint2
U.S. Policies That Shape The Middle East Powerpoint2U.S. Policies That Shape The Middle East Powerpoint2
U.S. Policies That Shape The Middle East Powerpoint2
 
Israel - Palestine Presentation101v5.ppt
Israel - Palestine Presentation101v5.pptIsrael - Palestine Presentation101v5.ppt
Israel - Palestine Presentation101v5.ppt
 
Israel palestine presentation101v5
Israel   palestine presentation101v5Israel   palestine presentation101v5
Israel palestine presentation101v5
 
Iran In Context
Iran In ContextIran In Context
Iran In Context
 
New Israel Fund Op-Eds 2010
New Israel Fund Op-Eds 2010New Israel Fund Op-Eds 2010
New Israel Fund Op-Eds 2010
 
Du bow digest germany edition april 16, 2011
Du bow digest germany edition april 16, 2011Du bow digest germany edition april 16, 2011
Du bow digest germany edition april 16, 2011
 
473 2015 up political tolerance competence (1 21-15)
473 2015 up political tolerance competence (1 21-15)473 2015 up political tolerance competence (1 21-15)
473 2015 up political tolerance competence (1 21-15)
 
Alfred m. lilienthal zionism & american jews - journal of historical review...
Alfred m. lilienthal   zionism & american jews - journal of historical review...Alfred m. lilienthal   zionism & american jews - journal of historical review...
Alfred m. lilienthal zionism & american jews - journal of historical review...
 
Du bow digest g germany edition may 30, 2014
Du bow digest g germany edition may 30, 2014Du bow digest g germany edition may 30, 2014
Du bow digest g germany edition may 30, 2014
 
Book Review
Book ReviewBook Review
Book Review
 
Marshal plan insert_final
Marshal plan insert_finalMarshal plan insert_final
Marshal plan insert_final
 
Israel Palestine 101
Israel Palestine 101Israel Palestine 101
Israel Palestine 101
 
473 2015 persuasion and propaganda up
473 2015 persuasion and propaganda up473 2015 persuasion and propaganda up
473 2015 persuasion and propaganda up
 

KĂŒrzlich hochgeladen

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

KĂŒrzlich hochgeladen (20)

John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 

Lets Talk

  • 1. Jewish United Fund/Jewish Federation of Metropolitan Chicago An initiative of the Jewish Community Relations Council (JCRC) & The Communications Department Created by Lisa Pevtzow and Josie Aaronson-Gelb Talking Effectively About Israel
  • 2. What works
 
 and what doesn’t
  • 4. Commissioned by TIP                                                                                                           
  • 5. PEACE & SECURITY U.S. SUPPORT COMMUNITY RELATIONS Tactical Action Steps Towards Peace POLITICAL ADVOCACY MEDIA PUBLIC OPINION
  • 6. Four Decades of American Public Opinion “ In the Middle East situation, are your sympathies more with Israel or with the Palestinians?” 42% 46% 50% 48% 10% 15% 14% 13% 18% 52% PALESTINIANS Gallup Polls American Sympathies 53% 5% (Late) ISRAEL (2005)
  • 7. Four Decades of American Public Opinion Four to one, Americans sympathize with Israel over the Palestinians
  • 8. 79% of Americans Agree
 Israel is a democracy that shares American values Greenberg 10/02 for The Israel Project
  • 9. 76% of Americans Agree
 Israel is one of America’s strongest allies Greenberg 10/02 for The Israel Project
  • 10. 70% of Americans Agree
 Israel is only trying to protect its citizens Greenberg 10/02 for The Israel Project
  • 11. 58% of Americans Agree
 Israel is willing to compromise for peace Greenberg 10/02 for The Israel Project
  • 12.
  • 13. PEACE & SECURITY U.S. SUPPORT POLITICAL ADVOCACY MEDIA PUBLIC OPINION Tactical Action Steps Towards Peace EDUCATED, MOBILIZED, AMERICAN JEWISH COMMUNITY COMMUNITY RELATIONS
  • 14. Our Biggest Obstacle: American Voters Who Say They Know Someone Who Is Jewish 52% (approximately 130 million people) Know a Jewish Person Don’t Know a Jewish Person K n o w A J e w i s h P e r s o n “ No one is talking to me.” “ Please talk to me.” This is what these voters say
 74 % 64 % Public Opinion Strategies 11/03 Poll for The Israel Project 96 million people 83 million people Jews Aren’t Talking! 52% Jews Aren’t Talking! 130 million people
  • 15. What should we be saying?
  • 16.
  • 17.  
  • 18. Supplementary Messages Link Israel and America
  • 19.
  • 20. Israel & America’s shared values: democracy, freedom, security and peace Main Messages to Build Support Linking Israel and America
  • 21. Religious Freedom Israeli & American Values:
  • 22. Women’s Rights Israeli & American Values:
  • 23. Equality Israeli & American Values:
  • 24. Express Compassion for the Palestinians
  • 25.
  • 26. Which argument works best about the fence? #1 “ The security fence is needed because there have been more than 250 Palestinian terrorist attacks against Israeli citizens over the past three years. A fence is needed to keep the terrorists out and protect innocent Israeli citizens.”
  • 27. Which argument works best about the fence? #2 “ The security fence is not the real issue – in 2000, Israel offered to give the Palestinians all of Gaza, more than 90% of the West Bank and create a Palestinian state in exchange for peace, but Yasser Arafat rejected this offer.”
  • 28. Which argument works best about the fence? #3 “ When Palestinian leaders disarm and arrest terrorists and dismantle their organizations, then a fence won’t be needed. Until that time, Israel has the right to protect its citizens from attacks.”
  • 29.
  • 30.
  • 31. Which argument works best about the Settlements? “ The Jewish settlements in the West Bank provide a security buffer to help keep Israel’s population safe from terrorists.” #1
  • 32. Which argument works best about the Settlements? “ The settlements are not the real issue. In 2000, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer.” #2
  • 33. Which argument works best about the Settlements? “ The settlements are not the real issue. In 2000, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer. The Palestinians won’t stop until they have all of Israel.” #3
  • 34.
  • 35. Building support for Israel among America’s diverse population
  • 36.
  • 37.
  • 38.
  • 39.  
  • 40. Secrets To Successful Communication Don’t argue. Discuss.
  • 41. Put a human face on it

  • 42. An initiative mobilizing the Jewish community to strengthen public support for Israel Jewish United Fund/Jewish Federation of Metropolitan Chicago An initiative of the Jewish Community Relations Council (JCRC) & The Communications Department Created by Lisa Pevtzow and Josie Aaronson-Gelb Talking Effectively About Israel

Hinweis der Redaktion

  1. All of us are here because we love Israel. We help our Israeli brothers and sisters with contributions to JUF. We travel there. We advocate for Israel in Washington and Springfield. We monitor the media to keep them honest in their coverage. But if you're like me, you still wish there were something else you could do to help.   There is something else you can do, and I’m here to talk about how you can do it effectively – the fence-sitters.   We need to strengthen the support for Israel among the 98% of the community that is not Jewish. We especially need to reach out to the 25% of Americans – our non-Jewish friends, neighbors, colleagues and sometimes extended family – who have not decided what they think about Israel’s search for peace and security.