An overview of how new media can be utilized in conducting a career search and creating your personal brand online. Provides compelling evidence as to the importance of including these methods in order to maximize your opportunity for successful career development.

1. Social Media and
Career Development:
An Overview
Image Source: http://highpointseo.com/wp-content/uploads/2009/07/social-media-for-brand-management.jpg

2. What is social media?

3. What is social media?
Facilitates conversations

4. What is social media?
into dialogues
polylogues
(many to many)
Transforms
monologues
(one to many)

5. What is social media?
From content consumers
into content creators

6. What is social media?
Facilitates the sharing of
knowledge and information

7. Social Media Examples
Blogs, Microblogs

8. Social Media Examples
Social Networking/Events

9. Social Media Examples
Wikis/Bookmarking/News/Opinions

10. Social Media Examples
Multimedia Sharing/Games

11. Social Media Timeline
How long have Twitter, Facebook,
YouTube, LinkedIn and other social
media websites been in existence?
a.) three years
b.) five years
c.) ten years
2003 2004 2005 2006 2007 2008 2009

12. Social Media Timeline
May 2003 - Wordpress platform launched
May 2003 - LinkedIn launched
June 2003 - Second Life launched
2003 2004 2005 2006 2007 2008 2009

13. Social Media Timeline
May 2003 - Wordpress platform launched
May 2003 - LinkedIn launched
June 2003 - Second Life launched
Feb. 2004 - Facebook launched at Harvard
Feb. 2004 - Flickr launched
Spring 2004 - “Social media” officially used as a term
2003 2004 2005 2006 2007 2008 2009

14. Social Media Timeline
May 2003 - Wordpress platform launched
May 2003 - LinkedIn launched
June 2003 - Second Life launched
Feb. 2004 - Facebook launched at Harvard
Feb. 2004 - Flickr launched
Spring 2004 - “Social media” officially used as a term
Feb. 2005 - YouTube launched
July 2006 - Twitter public launch
2003 2004 2005 2006 2007 2008 2009 ??

17. What does this have to do with career
development?
http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf

18. What does this have to do with career
development?
115 human resources and recruitment
professionals.
81% had between 1-1,000 employees at
their company.
http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf

19. What does this have to do with career
development?
http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf

20. What does this have to do with career
development?

21. What does this have to do with career
development?
Have you
googled your
own name?

22. Networking

27. Employer Research - A Case
Study
“What can we learn about
ExactTarget?”

28. “What can we learn about
ExactTarget?”

29. exacttarget Click here

30. Click here
exactt
arget

32. exacttarget
Click here

34. Click here
link

37. Click here
link

38. Awes
om e!

40. “What can we learn about
ExactTarget?”

49. Your Takeaway
Now what can you do to
effectively use social media
as an integral component of
your career development
strategy?

50. Questions?

51. Have a happy and successful career!