Jay Ruane Social E Keynote Slides

1. How 1 Law Firm Uses Social Media
Jay Ruane
Ruane Attorneys
Connecticut

2. [identify]
[understand]
[implement]

3. 50+

4. [timely]
[honest]
[transparent]

5. [timely]

6. [honest]

7. [transparent]

9. [plant your flag]

11. facebook

12. facebook
1. add the “Like/Recommend” button

13. facebook
1. add the “Like/Recommend” button
2. facebook insights for your own website

14. facebook
1. add the “Like/Recommend” button
2. facebook insights for your own website
3. permit facebook comments (blogs)

15. facebook
1. add the “Like/Recommend” button
2. facebook insights for your own website
3. permit facebook comments (blogs)
4. facepile

16. [facepile in action]

17. facebook

18. facebook
5. occupation targeting for ads

19. facebook
5. occupation targeting for ads
6. local business listings

20. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335

21. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
8. unique inbound url for ads

22. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
8. unique inbound url for ads
9. integrate your domains:
RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys

23. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
8. unique inbound url for ads
9. integrate your domains:
RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys
10. indexing of likes by engines

26. facebook don’ts

27. facebook don’ts
[don’t blast friend
requests to everyone]

28. facebook don’ts
[don’t blast friend
requests to everyone]
[don’t only post self
promoting items]

29. facebook don’ts
[don’t blast friend
requests to everyone]
[don’t only post self
promoting items]
[don’t refuse to admit
you are human]

31. foursquare

32. foursquare
1. Own your venue

33. foursquare
1. Own your venue
2. Venue doesn’t have to
be your office

34. foursquare
1. Own your venue
2. Venue doesn’t have to
be your office
3. Populate Tips

35. foursquare
1. Own your venue
2. Venue doesn’t have to
be your office
3. Populate Tips
4. Use Social Search to
find visitors and follow
them

36. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to
be your office
3. Populate Tips
4. Use Social Search to
find visitors and follow
them

37. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to 6. Offer Specials
be your office
3. Populate Tips
4. Use Social Search to
find visitors and follow
them

38. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to 6. Offer Specials
be your office
7. Reward Loyalty
3. Populate Tips
4. Use Social Search to
find visitors and follow
them

39. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to 6. Offer Specials
be your office
7. Reward Loyalty
3. Populate Tips
8. Give first check in a
4. Use Social Search to promotion
find visitors and follow
them

41. WHAT NOT TO DO WITH TWITTER
photo courtesy of Congressman Anthony Weiner

42. twitter

43. twitter
1. Differentiate
departments

44. twitter
1. Differentiate
departments
2. Employees can
announce where they
are

45. twitter
1. Differentiate
departments
2. Employees can
announce where they
are
3. Firms can disclose
snow day info

46. twitter
1. Differentiate
departments
2. Employees can
announce where they
are
3. Firms can disclose
snow day info
4. Able to respond
immediately - do it!

47. twitter
1. Differentiate 5. Reward followers
departments with specialized
information
2. Employees can
announce where they
are
3. Firms can disclose
snow day info
4. Able to respond
immediately - do it!

48. twitter
1. Differentiate 5. Reward followers
departments with specialized
information
2. Employees can
announce where they 6. Create #hashtags to
are encourage dialogue
for future services -
3. Firms can disclose #socialeconf
snow day info
4. Able to respond
immediately - do it!

49. twitter
1. Differentiate 5. Reward followers
departments with specialized
information
2. Employees can
announce where they 6. Create #hashtags to
are encourage dialogue
for future services -
3. Firms can disclose #socialeconf
snow day info
7. Add the “instant
4. Able to respond follow” button to your
immediately - do it! website

51. other other other other

52. 89% of online video is watched on YouTube
other other other other

54. 1. Descriptions hold 800 words - Use them!

55. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE

56. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)

57. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is

58. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
5. Keep opening credits short or nonexistent

59. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
5. Keep opening credits short or nonexistent
6. Tag users in videos - employees

60. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
5. Keep opening credits short or nonexistent
6. Tag users in videos - employees
7. Customized YouTube page

62. [implementing a social media policy]

63. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.

64. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.

65. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.

66. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.

67. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.

68. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.

69. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.

70. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments 8. Using the firm logo could imply you speak with
are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social
media networks, you only represent yourself.
You need firm approval to blog, tweet, comment
3. Treat online comments just like you would treat
or post items on behalf of the firm.
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.

71. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments 8. Using the firm logo could imply you speak with
are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social
media networks, you only represent yourself.
You need firm approval to blog, tweet, comment
3. Treat online comments just like you would treat
or post items on behalf of the firm.
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information 9. If something goes wrong, notify your supervisor
which we use to make our business run smarter, as soon as you discover the problem, so it can
faster and better. Remember, if everyone can do be addressed timely.
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.

72. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments 8. Using the firm logo could imply you speak with
are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social
media networks, you only represent yourself.
You need firm approval to blog, tweet, comment
3. Treat online comments just like you would treat
or post items on behalf of the firm.
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information 9. If something goes wrong, notify your supervisor
which we use to make our business run smarter, as soon as you discover the problem, so it can
faster and better. Remember, if everyone can do be addressed timely.
what we do, you wouldn’t have a job.
10. Employees shall not accept friend requests from
4. Respect others’ privacy & copyrights. active Ruane Attorneys clients. We are friendly
with our clients, but becoming friends online can
interfere with our ability to give them unbiased
5. Be polite always – your voice may the only voice
legal advice. This doesn’t apply to existing
of the office a person can recognize.
friends who choose to use our services, but you
will not be permitted to work on their file. This
6. Treat your coworkers with respect online and in protects your existing friendship and is in the best
the real world. interest of the client.

73. [nine more ideas]

74. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com

75. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com

76. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com

77. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com

78. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com

79. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com

80. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
7) Need image control on Facebook? FBanners.com

81. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
7) Need image control on Facebook? FBanners.com
8) Need help designing a Facebook page - Pagemoto or Shortstack

82. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
7) Need image control on Facebook? FBanners.com
8) Need help designing a Facebook page - Pagemoto or Shortstack
9) My web designer: Alex Marques Alex@slingshotdigital.com

83. Jay Ruane
Jay@RuaneAttorneys.com
Facebook.com/RuaneAttorneys
twitter: @ruaneattorneys
YouTube: RuaneAttorneys