Jay Phelps, CTO of Pivotshare, gave a presentation on multi-platform distribution at the 2013 DV Expo's Pro Media Conference.

1. Profit From Your Media Library
Using Multi-Platform Distribution
Jay Phelps -
jay@pivotshare.com
September 25, 2013

2. Talk Overview

3. Talk Overview
• Where your content belongs

4. Talk Overview
• Where your content belongs
• Your own platform - build vs. buy

5. “Where should I sell my content?”

6. Everywhere you can!

7. iTunes, Amazon, Netflix,
Hulu, Vimeo, etc

8. Pros

9. Pros
• Large customer base with credit cards on file

10. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!

11. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution

12. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform

13. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
• Sense of legitimacy

14. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
• Sense of legitimacy
• Payment processing handled for you

15. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
• Sense of legitimacy
• Payment processing handled for you
• No technical skills or support handling required

16. Cons

17. Cons
• All of them take a cut and fees can vary wildly.

18. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout

19. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of
$1600 for HD

20. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of
$1600 for HD
• All of these services suggest competing content to
users that can draw people away

21. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of
$1600 for HD
• All of these services suggest competing content to
users that can draw people away
• If you're driving your own traffic, it may be better to
drive them to a platform you can own the experience
and not give money away for no reason

22. Your Own Platform

23. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)

24. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
• No competing content shown

25. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
• No competing content shown
• Instant publishing

26. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
• No competing content shown
• Instant publishing
• Reach out to your customers directly

27. Your Own Platform

28. Your Own Platform
• If built, 100% of revenue is yours, but:

29. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking

30. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well
over 10%

31. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well
over 10%
• If bought, fees vary between 15-30% of revenue,
some have one time, upfront fees in addition

32. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well
over 10%
• If bought, fees vary between 15-30% of revenue,
some have one time, upfront fees in addition
• All you need to do is upload your content and
you’re ready to sell

33. Building Your Own

34. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)

35. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)

36. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing

37. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management

38. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation

39. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files

40. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
• Encryption (AES-128, etc)

41. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
• Encryption (AES-128, etc)
• Digital rights management (DRM)

42. How Video Is Served

43. How Video Is Served
• Streaming Protocols

44. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)

45. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)

46. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messaging Protocol (RTMP)

47. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messaging Protocol (RTMP)
• Dynamic Adaptive Streaming over HTTP (DASH)

48. Video Playback

49. Video Playback
• Web Playback

50. Video Playback
• Web Playback
• Flash

51. Video Playback
• Web Playback
• Flash
• Adobe OSMF Framework (build your own)

52. Video Playback
• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
• JW Player (off the shelf)

53. Video Playback
• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
• JW Player (off the shelf)
• Native HTML5 <video>

54. Browser support varies.
No particular protocol/playback
method works in them all.

55. Content Delivery Network (CDN)

56. Content Delivery Network (CDN)
• Stores copies of your videos across the globe

57. Content Delivery Network (CDN)
• Stores copies of your videos across the globe
• Serves the closest copy to the user for fastest delivery

58. Content Delivery Network (CDN)
• Stores copies of your videos across the globe
• Serves the closest copy to the user for fastest delivery
• Prohibitively expensive to build your own, for most

59. Level3, Akamai, Limelight,
CloudFront, etc

60. Off-the-shelf Platforms

61. Off-the-shelf Platforms
• Zero programming knowledge required

62. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance

63. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you
just get a revenue check

64. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you
just get a revenue check
• Customer support is usually handled by service

65. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you
just get a revenue check
• Customer support is usually handled by service
• Some offer website customization and style changes

67. • Free hosted, branded web platform

68. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

69. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees

70. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue

71. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features

72. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)

73. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Branded iOS/Android apps

74. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Branded iOS/Android apps
• Custom tailored feature development

76. • Choose your revenue model or use them all

77. • Choose your revenue model or use them all
• Purchase

78. • Choose your revenue model or use them all
• Purchase
• Rentals

79. • Choose your revenue model or use them all
• Purchase
• Rentals
• Subscriptions

80. • Choose your revenue model or use them all
• Purchase
• Rentals
• Subscriptions
• Tips

81. Your Own Platform

82. Embeddable Player

83. Embeddable Player
• Allow anyone to share and sell your videos

84. Embeddable Player
• Allow anyone to share and sell your videos
• Or use on your existing website

85. Embeddable Player

86. Summary

87. Summary
• Your media should be on as many platforms as
possible so users can use their preferred service and
you can benefit from organic discovery

88. Summary
• Your media should be on as many platforms as
possible so users can use their preferred service and
you can benefit from organic discovery
• Having your own platform gives you more control,
more take home revenue and keeps users engaged
in your content instead of drifting to competing
media

89. Questions?