Social Media Strategies for Professionals by Jay Palter

Social Media Strategies for Professionals Jay Palter 27 July 2010

Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who is this guy? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is S ocial M edia? ,[object Object],[object Object],[object Object],[object Object],More about sociology, less about technology.

What is S ocial M edia? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Socialization of content

Characteristics of S ocial M edia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles of Social Media ,[object Object],[object Object],[object Object]

The Trust Principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mitch Joel – Six Pixels of Separation

The Trust Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],RELATIONSHIPS COMMUNITY CONVERSATIONS

The Long Tail Effect ,[object Object],[object Object]

Rethinking Control ,[object Object],Can you respond? What appears in search Is your brand inspiring? User-generated content Are you participating? Online conversations Here is what you CAN control Here is what you cannot control

Why should I care? We are the people formerly known as the audience.

Why should I care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why should I care as a (financial or other) professional? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Tools Site/Application Description Type CrowdSpring Creative, coding Crowdsourcing Stumbled Upon, Digg, Reddit Curating Link sharing iPhone Functionality Widgets/Apps Wikipedia Knowledge Wikis Deviantart Images, graphics Creative sharing Flickr, YouTube Photos, videos, PowerPoints Content sharing FaceBook, LinkedIn Connections Social networks Apple iTunes, blogs Audio/video feed Podcasts, vlogs Twitter Text feed Microblogs, lifestreams Wordpress, Blogger Writing, articles, opinion, knowledge Blogs

Where to start? Analyze & pitch Ignore? Build trust Source: Forrester So now you know who, why and how, you should have a good idea of what to use. Wikis? Facebook? Twitter? Flickr? T echnology How will relationships with your customers change? What will be expected of you as a company? How will you handle negative comments? S trategy What exactly are you trying to achieve? Increase in sales? Brand repositioning? Better customer service? And how will you measure your success? O bjectives Who are you trying to reach? Who is your audience? Where do they hang out? What is the best way to reach them? P eople

How to use the tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tool Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic use of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for Twitter ,[object Object],[object Object],[object Object],[object Object]

13 things you can do now for FREE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Or take one step and... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

jay palter senior consultant [email_address]

Social Media Strategies for Professionals by Jay Palter

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Social Media Strategies for Professionals by Jay Palter