1. The Efficient, Reliable & Agile Hybrid Cloud:
Extending Your Private to Public Cloud Environment
© 2009 VMware Inc. All rights reserved

2. Agenda
 Market Trends & Cloud Drivers
 IT Challenges and the Journey to Cloud Computing
 “Cloud Computing 101” – Introduction & Terminology
 Getting Started
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3. Market Awareness & User Perceptions
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4. CLOUD UNDERSTANDING
Q. How well do you believe you understand what Cloud Computing is on a scale of 1-10,
where 10 is highest and 1 is lowest? (n=6141)
 Cloud understanding continues to
Australia 7.4 roughly map to overall IT market
maturity
Korea 7.2
– The lone exception is India, which scored higher
than both Singapore and Malaysia in cloud
Japan 7.0 understanding
India 6.8  The larger the org size, the higher
the confidence in cloud
Singapore 6.6
understanding
Malaysia 6.6
 Variations by vertical and org type
Thailand 6.4 are becoming less pronounced as
the market matures
China 6.2
– MNC’s still score highest, Public Sector orgs
score lowest
Total AP 6.8
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5. PUBLIC vs. PRIVATE CLOUD UNDERSTANDING
Q. How well do you believe you understand the difference between public and private
Clouds on a scale of 1-10, where 10 is highest and 1 is lowest? (n=6141)
Australia 7.1  Confidence in distinguishing
between public and private
India 6.7 clouds has increased
significantly over the past 12
Japan 6.6
months
Singapore 6.6 – Thailand jumped the highest – from
5.9 to 6.6 out of 10
Thailand 6.6  Australia still leads – China
continues to lag
Malaysia 6.3
 Large enterprises are more
Korea 6.1 confident in distinguishing
between public and private
China 5.6 clouds versus small orgs
Total AP 6.4
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6. PERCEIVED VALUE
Q. How do you perceive the overall value (or potential value) of Cloud Computing to
your organization? (n=6141)
 APJ orgs continue to view cloud
0 computing as a cost-saving
6% measure
– Thailand scored highest at 74%, followed by
China at 66%
– There were no deviations by vertical or org
38% type, with all citing cost-saving
 Australia and Korea orgs are
55% slightly more likely to view cloud
as a strategic invesment
 As in 2010, very large orgs (10k+
employees) are alone in viewing
Strategic investment cloud as a strategic investment
Cost-saving measure – 49% cited strategic investment – versus 46%
Others who cited cost-saving measure
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7. Cloud Adoption & Demand Drivers
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8. CLOUD ADOPTION DRIVERS
Q. What are (or will be) the primary reasons for adopting Cloud Computing at your
organization? (n=5282; respondents citing Cloud as relevant)
Reduced hardware
infrastructure costs
7.6  Leveraging cloud to lower
HW costs is a particular
Simplified focus in Malaysia (8.4) and
resource/server 7.5
provisioning India (8.1)
Scalability on – Also #1 among both IT and
demand to meet 7.4 business decision-makers
business needs
Ease of app/servce
deployment
7  Australia and Singapore
are exceptions – with
Increased capacity scalability on demand the
7
(data center/storage) #1 cloud driver in both
markets
Simplified software
6.8
updates
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9. CURRENT CLOUD ADOPTION TRENDS (1/2)
Q. Do you currently have a Cloud Computing initiative in place within the organization?
(n=6141)
Australia 42% 24% 33%
India 40% 38% 22%
Japan 34% 16% 51%
Thailand 32% 40% 28%
Singapore 31% 32% 37%
Malaysia 28% 36% 36%
Korea 24% 48% 28%
China 20% 46% 33%
Total AP 32% 32% 36%
Currently Using Currently Planning No Plans at Present
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10. CURRENT CLOUD ADOPTION TRENDS (2/2)
Q. Do you currently have a Cloud Computing initiative in place within the organization?
(n=6141)
 Cloud adoption continues to accelerated across all countries in
APJ
– 64% of APJ orgs are either currently using or planning cloud initiatives – versus up from
59% in 2010 and 22% in 2009
– Australia has the highest percentage of current cloud adopters (43%)
– China has the lowest percentage of cloud adopters (20%) but one of the highest percentage
of cloud planners (46%)
 Telco (30%) and Technology (29%) continue to lead current
cloud adoption among verticals
– In a change from 2010, Insurance (43%) and Gov’t (38%) now lead in terms of future cloud
adoption plans
 Larger orgs remain more aggressive in cloud adoption
– The rate of adoption has increased significantly in the past 12 months among orgs with
10k+ employees (up to 47%, from 39% in 2010) – versus orgs with 100-999 employees at
(up to 28%, from 24% in 2010)
 MNC’s still lead in current cloud adoption at 40% - versus only
24% for public sector
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11. CLOUD ADOPTION PLANS – NON-USERS
Q. Which of the following timelines best describes your plans to adopt cloud-based
solutions? (n=4144)
 The percentage of APJ
orgs with no current cloud
9%
adoption plans has
32% remained consistent
19%
– Japan is the exception, with 55% of
non-users having no future
adoption plans (versus 49% in
2010)
 India continues to lead
22% APJ for orgs with near-
18% term cloud adoption plans
– 52% of India non-users have plans
in place within the next 12 months
In the next 6 months – versus a regional average of
Next 6-12 months 28% and only 14% in Japan (both
#’s down from 2010)
Next 12-18 months
More than 18 months
No future adoption plans
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12. IT Challenges and the Journey to Cloud
Computing
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13. Virtualization Paves the Way to a New Era in IT
Virtualization
Cloud
Web
PC / Client-Server
Mainframe
Cloud Computing will transform
the delivery and consumption of IT services
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14. IT Traditional Areas of Focus
IT Investment
Overwhelming complexity
5% +
Infrastructure
Investment Brittle infrastructure
=
< 30% of IT budgets
23% goes to innovation and
Application 42%
Investment Infrastructure competitive advantage
Maintenance
30%
Application Is there an alternative that
Maintenance
allows IT to spend more time
on value-add to the business?
Source: VMware Fortune 100 Customers
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15. Today’s Infrastructure and Management Challenges
Organization 1 Organization 2 Organization 3
APP APP APP APP APP APP
APP APP APP APP APP APP
APP APP APP APP APP APP
APP APP APP APP APP APP
 Brittle and fragmented infrastructure
 Infrastructure can’t scale without complexity
 Traditional IT management: alert and respond
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16. Cloud Delivers the Infrastructure of the Future
Tier 1 Tier 2 Tier 3
APP APP APP APP APP
Resource Pools
VMware Cloud Infrastructure and Management
Respond and Alert
PhysicalServer
Failed Servers
vs.
Alert and Respond
 Optimized for business critical workloads
 Highly dynamic, scalable and adaptive
 Built-in intelligence to shift to new IT
management paradigm
 Flexible Computing Model
Intelligent Virtual Infrastructure. Delivered Your Way
The Foundation for Your Cloud
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17. Cloud Computing Directly Links To Business Agility
(1)
600 Global Respondents in survey say….
Agility is important to achieving key business outcomes
 80%+ associate business agility with revenue growth, cost reduction,
and risk management
 75% state business agility is a priority today
(2)
IT agility strongly linked to agile companies
 Companies that are extremely agile report a more agile IT function
 Companies that are not agile report a weak IT function in terms of agility
Cloud computing enables IT agility
 Infrastructure / technology is the primary driver for companies with agile IT
 65% believe that cloud plays a key role in increasing IT agility
Business leaders even link cloud directly to business outcomes
 63% of business leaders agree that cloud can have a significant impact in
making their business more agile and responsive
 Companies with enterprise-wide cloud deployments are 3x more likely to
achieve business agility that is “much better than competition”
(1) SOURCE: Global Business Agility Survey, February 2011
(2) SOURCE: CIO Global Cloud Computing Adoption Survey January 2011
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18. Agility Example: Developers Need More Agile Infrastructure…
Developers
I need a new app “Getting the
to manage hotel infrastructure to  We need to…
bookings develop takes • Get capacity now
too long!”
• Get software stacks deployed
• Simulate production
 Once in production, we
need to…
• Plan capacity for app
• Provision the App Server,
web, database
• Set up the firewall
Business
Owner • Set up data protection
• Manage the app
Operations: • …
“How do we get the
hardware, manage the
app and deliver the
SLA in production?”
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19. … and Often Use Commodity Clouds to Speed the Process
Developers and other users ….and many use public clouds
place high demands on IT… that are outside of IT’s control
“May we have a LAMP
stack, please?
Developers
CIOs have concerns about…
 Queues?  Security and compliance
 Custom requests?
 Hardware acquisition?  Performance and SLAs
 Individual approvals?
 Availability and Data Protection
 Intellectual Property
vSphere Admin
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20. The Solution is for IT to Become a Cloud Service Provider
 IT becomes a service
provider, enabling true
business agility
 Achieve the economics and
agility of cloud computing
without sacrificing security
Self-Service or control
Portals
 Users are given an alternative
to commodity public clouds,
Catalogs
eliminating the need for
unauthorized deployments
Virtual Data
Centers
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21. Hybrid Cloud: Solving the IT Manager Dilemma
Enterprise Hybrid Cloud
Internal Cloud Public Cloud
Control Agility
Has full control over environment
Wants Agility Respond quickly to the demands
Secure Needs Control
Cost
Inside own datacenter, known security,
Transparent and controllable costs
predictable performance
Leverage Hybrid Cloud Elasticity
Existing investments in technology, people
Scalable Capacity
and process
Enterprise Hybrid cloud – offer the best of both worlds
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22. Cloud Computing 101
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23. Cloud Computing 101
Cloud Computing is an approach to computing that leverages the efficient pooling
of on-demand, self-managed virtual infrastructure, consumed as a service.
Efficiency thru Utilization
Agility with Control Freedom of Choice
and Automation
Pooling Self-Service Open & Interoperable
From machines to highly Easy access with policy- Application mobility between
elastic resource pools, with on- based provisioning and clouds, based on open
demand capacity deployment standards
Zero-touch Infrastructure Control Leverage Existing
Policy-driven automation of Application-aware Investments
provisioning, deployment and infrastructure with built-in Benefits of cloud computing to
management availability, scalability, security existing applications and
and performance guarantees datacenters
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24. Different Personalities of Cloud Computing
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25. IaaS Deployment Models
 Private cloud: operated solely for an organization, typically within the firewall.
 Community cloud: shared by several organizations with shared concerns, managed
by the organizations or by a service provider.
 Public cloud: accessible over the internet, available to the general public or a large
industry group and is owned by a cloud service provider.
 Hybrid cloud: composition of two or more interoperable clouds (e.g. private +
public), enabling data and application portability
Cloud Service
Enterprises Bridging Providers
Private Cloud Public Cloud
Hybrid Cloud
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26. Open Standards Make Hybrid Clouds Possible
Provisioning and Control of the Infrastructure & Applications
App
Private Public
Cloud Clouds
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27. VMware Helps You Decode Cloud Services Market
Easily find an IaaS service based on
use case, service requirements, and vCloud Powered
VMware technology inside VMware compatible cloud service
• Service runs on vSphere and vCloud Director
• Provides OVF image import and export
• Provides full vCloud API
 Two service badges indicate what
vCloud Datacenter
technology is inside and use case
Enterprise IT focused cloud service
• vCloud Powered = cloud ready (full VMware • Globally consistent, VMware certified
cloud stack) • Pay-per-use and resource pool based
service tiers
• VMware Virtualized = vSphere hosting
vCloud Express
 Two co-branded services for Software developer-focused cloud
service
different user segments • Credit card billed pay-for-use
• vCloud Datacenter = Enterprise IT focused,
delivering security and performance
VMware Virtualized
• vCloud Express = Developer focused,
For VM hosting
delivering quick access and credit card billing
• Service runs on VMware vSphere
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28. vCloud Datacenter – Global Consistent Service
Netherlands
Denmark
United Kingdom
Chicago Newark Germany
China
Beltsville Japan
Plano Singapore
Luxembourg
San Jose
Chantilly Malaysia
Hong Kong
Florence, KY
Dallas Indianapolis
Australia
Brazil
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29. SK Telecom T cloud biz
Provide SLA with VMware Solutions –
The Most Proven, Trusted and
Reliable solution Widely Deployed
Simple – Centralized, Cost-
End-to-End integrated Effective Security
security Strong – Adaptive Security
Optimized for Virtualization
Adopt latest technology VMware vSphere –
The Recognized Virtualization
for customer benefit Leader
SK Telecom select VMware as a strategic cloud computing partner
+ =
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30. Simple and Reliable DR with SRM 5
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31. vCenter Site Recovery Manager Ensures Simple, Reliable DR
Site Recovery Manager Complements vSphere to provide the simplest
and most reliable disaster protection and site migration for all applications
Provide cost-efficient replication
• Built-in vSphere Replication
Site A (Primary) Site B (Recovery)
• Broad support for storage-based replication
VMware Site Recovery VMware Site Recovery
vCenter Server Manager vCenter Server Manager
Simplify management of recovery and
migration plans
VMware vSphere VMware vSphere
• Replace manual runbooks with centralized
recovery plans
• From weeks to minutes to set up new plan
Automate failover and migration
Servers Servers
processes
• Enable frequent non-disruptive testing
• Ensure automated failover and migration
• Automate failback processes
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32. SRM Momentum
Introduced in Q2’ 2008
> 6,000 customers
Over 1 Million VMs protected
“If your organization is already taking advantage of virtualization,
then adding Site Recovery Manager to handle disaster recovery
is a no-brainer.”
― Jerry Wilkin
Senior Systems Administrator, Dayton Superior Corp
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33. From Dedicated Recovery Infrastructure …
Protected Site Dedicated Recovery Site
Site Site
vCenter Server Recovery vCenter Server Recovery
Manager Manager
vSphere vSphere
vSphere
Replication
Storage Storage
Storage-Based
Replication
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34. … To Cloud-Based DR
Protected Site Public Cloud – Shared Recovery Site
Site Site
vCenter 5 Recovery Recovery
Manager 5 Manager 5
vSphere 5 vSphere vSphere 5
Replication
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35. DR To The Cloud With SRM 5
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36. More Applications Are Considered Critical To Organizations
Application Tiering
2008 • Less tolerance for
50%
2010 downtime more
workloads deemed
IT admin classification
40% +13% +10%
37%
mission or business
35%
30%
31% 31%
34%
31%
critical
20%
• Higher interdependence
between applications
10% demands better recovery
objectives from non-
0%
Mission-critical Business-critical Non-critical
critical workloads
Business-
Tier Mission-critical Non-critical
critical
• IT systems important
• IT systems vital to • IT systems critical
Description but not critical to
operations to operations
operations
• RPO < 15 minutes • RPO < 2 hours • RPO < 8 hours
RPO/RTO
• RTO < 2 hours • RTO < 4 hours • RTO < 8 hours
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37. BC/DR Is At The Top Of IT And Data Center Initiatives
Improving BCDR
capabilities across
IT initiatives:
• #1 priority for SMBs
• #2 priority for Enterprises
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38. Deployment Options: Dedicated Architecture
Customer A Customer B
VC VC
SRM-A SRM-B …n
VRMS VRMS
Provider VRS Provider VRS
Cluster A Cluster B
VC VC
SRM-A SRM-B
VRMS VRMS …n
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39. Deployment Options: Shared Architecture
Customer A Customer B
VC VC
SRM-A SRM-B …10
VRMS VRMS
Provider VRS VRS VRS
VRS VRS
Cluster VRS VRS
VC
SRM-A
VRMS SRM-B
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40. VMware Based IaaS Providers Lead the Public Cloud Market
Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting
• 4 of the 5 leaders are
VMware-based
• Rackspace also does
significant VMware vSphere
hosting
• Amazon is the key Xen-
based alternative but is
focused on new apps with
low QoS and security
requirements
Source: Gartner (December 2010)
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41. Getting Started
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42. Multiple Routes to the Hybrid Cloud Model
Public Cloud Public Cloud Adoption
Experimentation and Commitment
Hybrid Cloud
Mature Private
Cloud
Early Private
Cloud
Cloud
Ready
Cloud
Interested
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43. How do I choose a IaaS Cloud Service Provider
SingTel PowerOn
Critical Questions Other Public Clouds
Compute
Hosted Locally?
√ ?
Flexible Plans?
√ ?
Leverage Investments √ X
Existing Trusted
Relationship √ X
Regional Coverage √ X
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44. Are You Ready For Cloud Computing? Find Out Today
Has your IT organization taken the self-assessment!
vmware.com/go/getcloudready
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