NYC Lotico Semantic Web Meetup describing Best Buy's usage of RDFa, Good Relations, and other semantic technologies to drive traffic and gain insight in order to better serve our customers

1. SEMWEB AT THE
ENTERPRISE – REALLY?!
JayMyers,bestbuy.com

2. "Manyofourgreatestcompaniesdidnotstartbecausethey
thoughttherewasabigpotofgoldattheendoftherainbow.
Theystartedbecausetheythoughttherewasaninteresting
problemtobesolved."
-Tim O’Reilly,Web 2.0 Summit 2008

3. PROBLEM: STORE
SILOS

4. Simple form/
user input
Basic transform
engine
Human & machine
readable data

5. Simple form/
user input
Human & machine
readable data
Basic transform
engine and API
Catalog API
+

6. MILLIONS OF DATA
TOUCHPOINTS
6 Countries
155,000
Employees
10 Brands
1,100+ Stores
1,400 Domains
460,000+
Products

7. Best Buy
Global
Graph
BBY US
Mobile App
Data
Best Buy
Mobile
BBYQR
Code
Data
Magnolia
m.bestbuy
.com
@twelp-
forceTwitter
annot.
Reward
Zone
@BestBuy
Twitter
annot.
BBYUS
Local
Stores
BBYUS
Products
BBYUS
Employee
Insights
BBYUS
Site
Analytics
Geek
Squad
Pacific
Sales
BBY US
Facebook
BBY
Mobile
Apps
BBY US
Customer
Insights
Carphone
Warehouse
BBY UK
Products
BBYUK
Employee
Insights
BBY UK
Facebook
BBY UK
Site
Analytics
BBY UK
Site
Analytics@BestBuy
UK
Twitter
BBYUK
Customer
Insights
BBYCA
Customer
Insights
BBYCA
Site
Analytics
BBYCA
Products
@BestBuy
CA
Twitter
BBYCA
Local
Stores
BBYCA
Customer
Insights
BBY CA
Employee
Insights
BBY MX
Employee
Insights
BBY MX
Local
Stores
BBYMX
Products
BBY MX
Customer
Insights
BBY MX
Site
Analytics
BBYTK
Products
BBYTK
Site
Analytics
BBYTK
Employee
Insights
Best Buy
US
Best Buy
Canada
Best Buy
Turkey
Best Buy
China
Best Buy
UK
Best Buy
Mexico
BBYCN
Site
Analytics
Five Star
Products
BBY CN
Products

8. “…e-commercestilllacksbrowsinganddiscovery
experiencesthatsatisfycuriosity."
- Alexander Gruensteidl. “Four Keys to Surviving the Future of Retail”.
09 September 2010 . <http://www.fastcodedesign.com/1662269/changing-
retail-currency>
PROBLEM: SHRINKING
MARGINS & ATTACH RATES

9. CREATE PRODUCT
RELATIONSHIPS
Margin: -5%
Margin: 19%
Margin: 12%
Margin: 49%
Margin: 8%
Margin: 31%
Margin: 17%
Margin: 10%
Margin: 49%
Margin: 21%
Margin: 61%
Margin: 9%
Margin: 10%
Margin: 25%
Margin: 40%

10. SPARQL
select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ?
currency, ?text, ?label, ?thumb, ?ean, ?order_link where
{
?s1 rdfs:comment ?text .
?text bif:contains ’”Netbook”’.
Global Graph
of data

11. "Poorserviceintheguiseofill-informedstorestaffcreates
lackoftrustanddrivesshopperstolookforalternatives."
PROBLEM: DECLINING
CUSTOMER SERVICE
- Nigel Fenwick. “Industry Innovation: Retail”. Forrester Research.
28 July 2010 .

12. Global Graph
of data
SPARQL
select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ?
currency, ?text, ?label, ?thumb, ?ean, ?order_link where
{
?s1 rdfs:comment ?text .
?text bif:contains ’”LCDTV”’.

13. Global Graph
of data

14. PROBLEM: STAYING
CONNECTED IN THE
“CONNECTED WORLD”
Global Graph
of data

15. THANK YOU!
@jaymyers