Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

1. used under CC: flickr - webtreats
New Media and Fundraising
Jay McCormack
6 May 2010

2. 1... 2... 3... 4... 5...

13. How Many Did You Find?

14. Jay McCormack
✤ Imponna - Digital Stratologist
✤ Web and Marketing
✤ Active “social media” user
✤ @jaymcc
✤ Owner/Operator
✤ 24,000 visitors per day

15. New Media and Fundraising
✤ Web 1.0 - Setting the stage
✤ Social engagement options
✤ Where to start
✤ Website Appraisal(s)

16. 10 Rules to Fundraising Online
✤ Make it easy ✤ Test, Adjust, Repeat
✤ Be Serious about security ✤ Personalise
✤ Integrate ✤ Be engaging
✤ Be responsive ✤ Follow “best practice”
✤ Measure everything ✤ Be social

17. 10 Rules to Fundraising Online
✤ Make it easy ✤ Test, Adjust, Repeat
✤ Be Serious about security ✤ Personalise
✤ Integrate ✤ Be engaging
✤ Be responsive ✤ Follow “best practice”
✤ Measure everything ✤ Be social

18. Test, Adjust,
Repeat
✤ DM, but not Web?

22. How do you know...
✤ Which gift array works best?
✤ Which graphics converts better on the home page?
✤ Think beyond donations:
✤ Volunteers
✤ Downloads
✤ Watching a video
✤ Visit Facebook page

23. Tools
✤ Google Website Optimizer
✤ Multi-variant testing
✤ Automatic randomisation
✤ Graphical results
✤ Hard facts!

24. Best Practice
✤ Payment options upfront
✤ Contact details
✤ Offline payment
✤ Instant acknowledgement
✤ Single page
No "shell shock"
used under CC: flickr - eviltomthai
✤
✤ Gift over Giver

27. Limited Shell shock

28. Single Page

29. Gift First

30. Payment Options

31. Contact Details

32. Offline Payment

34. Be Social
✤ Online Behaviour - Case Study
✤ Your Options
✤ Getting Started

35. TripAdvisor.com

45. Online Behaviours
✤ Watch
✤ Join
✤ Chat
✤ Collect
✤ Review
✤ Create

46. Inactives
✤ Use the internet
✤ Virtually no exposure to social media
✤ Email
✤ Shopping
✤ Games

47. Spectators
✤ Watch, Listen, Read
✤ Youtube
✤ Blogs
✤ Reviews

48. Joiners
✤ Facebook
✤ Twitter
✤ Social Networks
✤ Keep their profile up-to-date (every 30 days)

49. Conversationalists
✤ Questions and Answers
✤ Feedback intended

50. Collectors
✤ Organise
✤ Structure
✤ Curate

51. Critics
✤ Rank
✤ Rate
✤ Review
✤ Review of Reviews

52. Creators
✤ Generate the content
✤ Photos
✤ Video
✤ Blogs
✤ Wikis

53. Groundswell

54. Groundswell Tool

55. Online Behaviours
✤ Spectators
✤ Joiners
✤ Conversationalists
✤ Collectors
✤ Critics
✤ Creators

56. Your Options
Service Creators Critics Collectors Convers. Joiners Spectators
Twitter  
Facebook   
Disqus   
Delicious  
Wordpress/Blogs  
YouTube  
Wikipedia  
Podcasts  
LinkedIn Answers 
iGoogle 
Netvibes 
TrueLocal  

62. Your Options
Service Creators Critics Collectors Convers. Joiners Spectators
Twitter  
Facebook   
Disqus   
Delicious  
Wordpress/Blogs  
YouTube  
Wikipedia  
Podcasts  
LinkedIn Answers 
iGoogle 
Netvibes 
TrueLocal  

63. Be Social
✤ Don’t jump because you think you should
✤ Don’t stop something to start social media
✤ Don’t treat it like broadcast
✤ Do listen first
✤ Do your homework
✤ Do get commitment

64. 10 Rules to Fundraising Online
✤ Make it easy ✤ Test, Adjust, Repeat
✤ Be Serious about security ✤ Personalise
✤ Integrate ✤ Be engaging
✤ Be responsive ✤ Follow “best practice”
✤ Measure everything ✤ Be social

65. Website Appraisal

66. Jay McCormack
✤ jay@imponna.com.au
✤ Digital Stratologist
✤ (03) 9016 3456
✤ 0408 316 600