The document provides tips on how to effectively use social media. It defines social media as interactive platforms for sharing user-generated content. It then lists popular social media sites categorized by their primary functions, such as social networking, microblogging, video promotions, photo sharing, and blogging. The document concludes by offering general tips for using social media, such as choosing a proper username, timing posts appropriately, listening as well as sharing, connecting with others, continuously learning, using analytics, choosing the right channels, maintaining a balanced approach, and being willing to engage with others.